Merchant Cash Advance vs. Cheques Factoring

Marketing is one of the aspects of your business that takes a lot of your revenue. Business owners are sort of blackmailed into spending too much cash just because they have to outweigh their competitors and sort of 'steal' customers away from them. That's how the world of business works. However, a small business is already short on funds, and they can't pour that much money into marketing without affecting operational costs. If you find yourself in a situation where you need to up your marketing game but don't have the funds to do so, you're at just the right place. Here are five things you need to know about marketing small businesses on a budget.

1.   Stay Active on Social Media

Social media is one of the best forms of marketing that you have, and it's totally free. A lot of businesses look at social media as a tool just for outreach. It's a lot more than a way just to communicate with your audience. Social media provides your business with access to millions of people all over the world. The best part is that it doesn't matter what kind of business you have. You'll find tons of customers through social media.

2.   Focus on Loyal Customers

Finding new customers is something that every business has to do to survive. You have to scale your business to grow substantially, and that can only happen when you have new customers. However, in an effort to obtain them, companies often overlook their current loyal customers. We consider that a huge opportunity being missed. You can offer rewards, dedicated customer support, and discounts to ensure that these people stay interested.

3.   Think of Local Communities

Many businesses can take advantage of their local communities for growth and brand recognition. The best part is that you can advertise your business at some charity events, major gatherings, fairs, etc.

4.   Reward Programs

Your current customers can be a gateway to obtaining brand-new clients as well. Reward programs are an amazing incentive that encourages people to recommend your company or service to their friends and family. Word of mouth drives an average of $6 trillion in revenue for businesses globally. That's more than enough incentive you need to start a rewards program.

5.   Merchant Cash Advance

If you're planning to ramp up your marketing efforts but don't necessarily have the budget on-hand to make it happen, there are many financial organizations in the market that provide merchant cash advances. These MCAs are a lot different as compared to standard business loans. Instead of having to pay the money back in a lump sum, you’ll be returning the money through a percentage of your profits.

Closing Thoughts

Marketing does work, especially when it's carried out effectively and with consistency. Many will argue that it's one of the most profitable and, if you can’t seem to get your marketing done on a budget, 2M7 financial solutions is here to help you. We offer merchant cash advance to businesses in Canada. So, if you need some extra cash to fund your marketing campaigns, give us a call today to learn more.

There's a huge misconception in the world of business. People tend to think that if a company (that's not a startup) has to borrow money, it's not successful. Yes, in certain situations, you do need some capital to get up and running from a few bad months. However, usually, it isn't bad for your company. It can be a huge boost for your business and take your sales to a new height that you didn't know existed. Here are five reasons why successful businesses needs to borrow money.

Meet Consumer Demands

If you're running a successful business, you're going to scale over time. Your customers will increase, and your current production capacity won't meet your future demands. Scaling is an important part of the journey, and if you don't speed up production, the sign that says 'out of stock' will run your enterprise into the ground. Taking a merchant cash advance (MCA) could be a great way to upgrade equipment and start meeting consumer demands. It does cost you money upfront, but in the long run, it'll boost your profits tenfold.

Stepping Away from a Rough Patch

We mentioned COVID-19 a while ago, and it is a major reason why companies need to be open to the idea of borrowing money. Millions of businesses globally shut down because either their services weren't required by the public or they couldn't maintain enough profits to stay above water. If your company struggled to find ground but still made it to the early post-COVID era we're in right now, you're lucky. However, things might not be such food to you if you can't get yourself back to a certain level of stability. By taking a merchant cash advance, you might be able to hire new personnel, find new contractors to work with, spend more on advertising, and get back to work!

Making Payments on Time

Even some of the top businesses in the world need raw materials to make their products. And, most of the time, payments from customers take months until they're in the pocket of the finance department. To make sure you make all your payments on time, an MCA will help you keep the wheel spinning, and since you already have the money needed to pay it back, you're good to go.

Keeping Up With Competition

No matter what you sell, there's probably some other businesses out there that has been in the same industry for longer than you have. This means that they have a stable grip on the market and have a better cash flow to scale their business. Taking a merchant cash advance is like a quick hack to catch up to your competition and speed up sales much quickly as compared to the other, more traditional routes.

Reducing Personal Investments

If you’re running a small to medium business, it’s always tempting to put in all your personal savings to keep the business afloat. Building a cash reserve is a good way to keep financial problems at bay. However, a recommendable way to save yourself from the pitfall of personal investments is to borrow money. By bringing in the cash you need from other places, you’re keeping your bank account safe and sound.

Closing Thoughts

The word 'debt' is not the final nail in the coffin for your company. With proper planning, it can help you reach heights that you never imagined. That is where we come in. 2M7 Financial Solutions is a company that offers merchants cash advances, which you can return from a specific percentage of your sales. If you're looking for a reliable company to help you outshine your competition, request a quote, we will be happy to assist you.

A merchant cash advance (MCA) is a popular alternative to the more traditional business loan, but these cash advances are not a perfect fit for every business owner. If you are looking for different financing options, consider some of the main reasons small business owners decide to choose an MCA.

MCA Repayments Are Within Sight

The repayment of a merchant cash advance is generated through a percentage of future credit and debit card revenue. If you believe that you will have the funds to repay the MCA in a reasonable time period, an MCA is a great option for a temporary cash infusion.

You Need Funding Fast

The approval process for an MCA compared to a business loan is considerably faster. Most MCA providers can approve applications and provide funding within 24-48 hours. If you know you have money coming in, but need a little extra to cover over a cash flow gap, to buy equipment, or to invest in business growth, an MCA is a great option.

No Restrictions

Some traditional lending options may put restrictions or dictate how you can spend any money you have borrowed. With a merchant cash advance, business owners are free to do what they need to do, and the approval is based on future revenue projections of the business, not its current value.Not having a constant supply of capital on hand shouldn’t stop you from growing your business. We can help you determine whether an MCA is right for you. Speak to an expert today.