How to Attract Customers to Your Store in 2021

It shouldn’t come as a surprise that you need to build trust with your clients to drive sales. People buy from companies they trust, and you have to earn that trust. For most companies, that means building engaging relationships with clients over time. The more you interact with the client, the more opportunities you have to convince them to trust you.Building relationships is easier said than done. These five methods could help you engage with your clients on a deeper level.

Ask Questions and Get Answers

When was the last time you took a customer survey? Companies shouldn’t shy away from getting feedback from their clients. Ask the people you work with what you do well and where you can improve. It’s important to put that feedback into action. When your clients see you’re listening, they’ll feel their input really matters.

Go Above and Beyond

When you receive exceptional service, it stands out in your mind. You should aim to exceed your clients’ expectations at every turn. By doing so, you show how important the client is to you.

Communicate and Connect to Build Engaging Relationships

Have you ever watched a video or read an article, and thought, “This client needs to see this”? You should attend to clients’ needs this way. It’s part of communicating and connecting with people on a human level. By sharing content or sending an email to check-in, you can more easily build engaging relationships with your clients.

Show Appreciation

Everyone likes to feel important, and your clients are important to you. Show your appreciation by providing a loyalty program or a special offer.

Remember Patience is a Virtue

Today’s customers don’t like being pitched to, so cultivate patience instead. A client may not be ready to buy today. They may need more information. That’s okay. You can support them by answering questions and sharing information. By being helpful, not pushy, you’ll build trust and relationships with your clients.

Finance Your Relationship-Building Program

Building relationships drives sales and company growth. Conducting a survey or starting a loyalty program can cost though. Learn how a merchant cash advance could help you build better relationships.

A broken excavator, an aging truck, or an unexpected opportunity to take on a larger contract can create an immediate need for capital. The problem is that equipment rarely fails or becomes available on a lender’s schedule.

With Canada’s economy coming off two consecutive quarters of contraction, preserving working capital has become even more important for many contractors considering a major equipment purchase.

For Canadian contractors, the right financing option often depends on two factors: how quickly the money is needed and how much flexibility the business requires. A traditional equipment loan may be the best fit for a planned purchase. When the need is urgent, however, revenue-based funding may provide faster access to the capital needed to keep work moving.

Equipment Loans vs. Merchant Cash Advances: What Is the Difference?

Traditional equipment financing is usually tied to the equipment being purchased. The lender evaluates the asset, the business, and the borrower’s credit profile, and the equipment typically serves as collateral. Because of this, the application may involve appraisals, purchase documents, and a more detailed approval process.

That structure can work well when the purchase is planned and there is time to compare terms. It may be less practical when a machine has failed mid-project or a good piece of used equipment is available for only a few days.

A merchant cash advance, or MCA, is not tied to a specific asset. It provides working capital based largely on the business’s revenue and operating history. There is no equipment appraisal, and the funds can generally be used where the business needs them most; a repair, a replacement, a down payment, or another project expense.

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When Revenue-Based Funding May Be Useful

Revenue-based funding is generally most useful when timing matters more than obtaining the lowest possible financing cost. Common examples include:

• Emergency repairs: A key piece of equipment breaks down during a job, and every day of downtime affects labour, scheduling, and project costs.
• A time-sensitive used-equipment purchase: A suitable machine becomes available at a good price, but the seller will not wait through a lengthy approval process.
• Preparing for a larger contract: A contractor needs another vehicle or machine before the new project begins generating revenue.
• Replacing equipment during peak season: Waiting until the off-season is not realistic because current jobs depend on the equipment being available now.

In each case, the decision is not simply about comparing rates. It is also about the cost of delay: lost work, idle crews, rental expenses, missed deadlines, or a contract the business cannot accept.

How Repayment Can Fit a Construction Business

Construction revenue is rarely perfectly even. Weather, permit delays, seasonal slowdowns, and gaps between projects can all affect monthly sales.

With some revenue-based funding structures, remittances rise and fall with sales rather than remaining fixed every month. That can give a contractor more breathing room during a slower period. A traditional loan, by contrast, usually requires the same scheduled payment regardless of current revenue. Because of this rigid structure, it is crucial to compare your financing options carefully before signing anything.

Other Ways Canadian Contractors Finance Equipment

An MCA is only one option. Contractors may also use equipment loans, leases, lines of credit, or leasing and asset-based financing. Each serves a different purpose.

• Equipment loan: Often best for a planned purchase when the business can provide documentation and wait for approval.
• Lease: May suit a business that wants to preserve cash or replace equipment regularly.
• Line of credit: Can provide ongoing access to working capital, although approval standards may be stricter.
• Merchant cash advance: May be useful when funding is needed quickly and repayment flexibility is important.

What to Compare Before Choosing

Before committing to any type of equipment funding, compare the full economics and not only the speed of approval or the size of each payment. Look at:

• The total amount to be repaid
• How often payments or remittances are collected
• Whether the amount changes with revenue
• Any collateral or personal-guarantee requirements
• The expected approval and funding timeline
• Early-payoff terms
• The revenue the equipment is expected to generate or protect

The cheapest option on paper is not always the least expensive in practice. If waiting several weeks means losing a project, paying for rentals, or leaving a crew idle, speed has a measurable value. The key is to weigh that value against the total cost of the funding.

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FAQs

Does 2M7 finance the equipment itself?

No. 2M7 provides working capital based on the business’s revenue rather than financing secured against a specific asset. The funds can be used for repairs, replacement equipment, a down payment, or other business needs.

Can I qualify if my credit is not strong?

Approval is based primarily on the business’s revenue and operating history, rather than on personal credit alone.

How quickly can funding be received?

Most approved applications receive a decision within one business day, and funds may be deposited within 24 hours of approval.

Is there a penalty for paying off early?

No. Depending on the agreement, an early payoff may reduce the remaining balance rather than trigger a penalty.

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Today’s small businesses don’t need to rely on big banks for financing options. Over the past decade, there has been a rise in alternative MCA Industry that make it easier and faster for startups and small businesses to find the cash they need when they need it.When business owners consider applying for a merchant cash advance (MCA), it is usually because they are in need of cash flow immediately, have poor credit, or haven’t had success with traditional loan applications. MCAs give business owners flexibility as funds can come through to their bank accounts within days and the transaction requires no personal guarantee. This is because MCAs are not considered loans, so there is no need to put up collateral to receive an advance.Merchant cash providers are strictly offering an immediate cash infusion for a portion of a business’s future earnings through repayment plans or a percentage of upcoming credit card transactions. As credit card use has expanded, this type of lending has become increasingly popular with businesses whose sales often come via card, not cash.As the MCA industry continues to grow, what will the future of MCA lending look like?

Collaboration with Commercial Banks

The success and growth of the merchant cash advance industry have led commercial banks to reevaluate their lending requirements to become more competitive with MCA providers. While banks must maintain strict lending standards, they may begin to partner or collaborate with MCA industry leaders like investors, advisors, or partners.Commercial banks are noticing the simplicity and necessity of offering small businesses quick and easy financing but may not be able to provide it themselves. By working with an MCA provider, they can give their clients additional options that have been vetted by the bank.

Changes in Oversight

One of the main differences between merchant cash advances and other more traditional forms of funding is that MCAs are exempt from state and federal oversight. This means MCA providers with poor reputations can go unchecked and there are no set standards in place for interest rates or procedural best practices.With the recent boom of the MCA industry, it may be necessary for an increase in oversight to help clamp down on lenders who are mistreating clients or to set standards for this growing sector. This would help protect small businesses, as well as lend credibility to those MCA providers that are doing the best work for their clients.

Additional Offerings

Some MCA providers are beginning to diversify their offerings to compete with new financing options offered by prominent names like PayPal and Square. This means some MCA providers may consider offering more traditional loans, lines of credit, and cheaper rates than their larger competitors.In addition, since small businesses are beginning to have more and more confidence in the MCA process, the interest of venture capitalists and other investors has grown. This might mean the creation of new technology and credit score models that may disrupt how financing has previously been regulated.