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How to Attract Customers to Your Store in 2021

How to Attract Customers to Your Store in 2021

How to Attract Customers to Your Store in 2021
8
Sep 2021
27
Jul 2026

The world has moved into a brand new era of retail. COVID-19 has forced many businesses to move their operations online or risk bankruptcy. Such a drastic change in the global world of retail begs the question, do customers really want to visit retail stores in 2021? Well, let us be the first to tell you, yes they do. Online shopping might be convenient, but it can never offer the same experience as a retail store. So, with COVID-19 becoming more manageable in certain parts of the world, businesses have once again opened the physical doors for their customers and begun selling in stores. If you need to refresh your memory on how to attract customers to your stores in 2021, here are a few tips to help you out.

Cut Down on Customer Waiting Times

The number of COVID-19 patients may be decreasing, but the pandemic is far from over. People are still taking some precautionary measures, and the general public doesn't want to hang around your store waiting for their turn at the cashier. You should optimize the customer experience to make sure that individuals can come in, buy something, and leave within the span of a few minutes. This might not bring in new customers, but it will keep older ones returning.

Offer Incentives to Customers

E-commerce might not have the same feel. But, it's still superior when it comes to convenience. You need to give the shoppers an incentive to drive out to your store and actually spend time indoors. The world has gotten accustomed to shopping online, and you have to drag them out of their houses by offering incentives. This can be a coupon, a discount code, a buy one gets one free deal, etc. An example of this would be the Costco hotdogs. The store has been selling its hotdogs with a price tag of $1.50 since 1984. The company is honest about the fact that they're losing money annually because of the hotdogs, but it does give an incentive to individuals to visit the store and eventually buy products while they're there.

Curb Appeal

If you haven't opened your store in the past year or so, there's probably some cleaning to do. That's not all. You should definitely consider doing some renovating to offer customers a welcome sight. Also, keep your store clean and hygienic and make sure that your customers know that. Your visitors will always appreciate you abiding by COVID-19 SOPs even while the pandemic is declining.

Conclusion

Regardless of what strategies you employ to attract customers, it’s going to cost you and your business money. If you’re trying to get back up on your feet and regain some financial stability, 2M7 Financial Solutions can help you out. 2M7 offers merchant cash advances that can help businesses bounce back post-shutdown. We can provide your business with a merchant cash advance when you need it. Contact us today to learn more.

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How to Expand Your Business with Merchant Cash Advance Benefits

Cash flow issues are a concern for most small and mid-sized business owners. In fact, many SMBs find it difficult to manage growth because of concerns about funds. Having access to the right funding makes it easier to support business growth. There are many different choices out there, but a merchant cash advance might be one you want to consider. Not convinced an MCA is the right choice for your business? Take a look at these Merchant Cash advance benefits and discover how MCAs could help you grow.

Lightning-Fast Access to Funds with a Merchant Cash Advance

One of the biggest benefits of an MCA is how fast you can access the funds you need to grow your business. Whether you need to cover a bill or you want to put a new marketing strategy in place, an MCA helps you do it sooner.Traditional loans can take months to arrive in your bank account. That’s after all the work of preparing your application and waiting for approval too.With an MCA, you could have the funds in your account in a matter of hours.

Think about the Future, Not Your Past

Most traditional forms of business funding rely on your financial history. Lenders will look at your credit score. If you’ve missed a payment or two, you might not qualify for a loan.An MCA is more forward-thinking. Instead of checking your credit score, the lender estimates future credit and debit sales.The lender then offers you a lump sum based on where you’re going, not where you’ve been. If your credit score is less than stellar, an MCA could be the right choice to help your business grow.You also don’t need to provide personal guarantees like you would with a loan.

Merchant Cash Advance Benefits Include More Flexibility

Flexibility is another reason to consider merchant cash advances for your expanding business.A traditional loan offers you a one-time, lump-sum payment. You’ll then pay the amount back with monthly scheduled payments.Merchant cash advances are different. Instead of paying the same fee every month, the MCA is repaid by a percentage of your credit and debit sales.If your sales dip one month, so too will your payment to the MCA. If you have higher than expected sales, your payment will increase too. This can help you pay back the MCA faster.This flexibility makes it much easier for a growing business to manage repayment. With merchant cash advances, you can stop worrying about making your loan payment.

Use Funds as You See Fit

With a traditional bank loan, you may have to tell the lender what you’ll use the funds for. Loan approval is then tied to buying equipment or investing in real estate.What if your needs change from month to month? Market conditions change quickly, and businesses like yours need to stay one step ahead.With a merchant cash advance, you’re in control of how the funds are spent. If you need to pay bills today and invest in a new website tomorrow, an MCA can make it happen.

Ready, Set, Grow

If you’ve been wondering how to fund your business’s growth, consider a merchant cash advance. The easy application process means you could have the funds you need in short order.If you’re not sure an MCA is right for your business, get in touch with us. We can help you discover the right alternative lending solution for your business.

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July 29, 2026
July 29, 2026

Need Funding Fast? Here Are Your Real Options in Canada

Something breaks. A supplier demands early payment. A slow quarter hits harder than expected. Suddenly you need capital, and you need it in days, not weeks. This is the moment most small business owners discover how few real options they thought they had versus how many actually exist.

The bank is usually the first call. It's often the wrong one, at least when speed matters. Traditional lenders move slowly by design. The paperwork is extensive, the underwriting takes time, and approval is far from guaranteed. According to ISED Canada's Small Business Credit Condition Trends report, 66% of small businesses that sought debt financing in 2024 were required to pledge collateral, up sharply from 46% the year before. If you're running lean, that requirement alone can close the door.

So what are the actual options? Here's a clear-eyed look at what's available, what each one is suited for, and what you should know before you commit.

Term Loans and Lines of Credit

These are the products most people picture when they think of small business loans, and they still make sense in the right context. A term loan gives you a lump sum repaid over a fixed period. A line of credit gives you a revolving facility you draw on as needed. Both are offered through banks, credit unions, and some alternative lenders.

The tradeoff is time. If your relationship with your bank is strong and your finances are clean, this route can work. But if you're newer, have uneven revenue, or need money in the next week or two, this is almost certainly not going to move fast enough. Approval timelines at major Canadian banks typically run weeks, sometimes longer if additional documentation is requested.

For businesses that qualify, though, these products carry the lowest cost of capital. Worth pursuing if you have the runway to wait.

Merchant Cash Advances

A merchant cash advance works differently from a loan. A lender advances you a lump sum, and repayment comes as a fixed percentage of your daily or weekly sales. There's no fixed monthly payment you have to hit regardless of how business is going. When sales are strong, you pay back faster. When things slow down, so do the repayments.

This makes it particularly well-suited for businesses with consistent transaction volume: retail stores, restaurants, service businesses, anyone running cards through a POS system regularly. Approval is based primarily on revenue history rather than credit score, and funding can happen in as little as 24 to 48 hours. That's the reason so many business owners reach for this when they need fast business funding and traditional lenders aren't moving quickly enough.

The cost is higher than a conventional loan. That's the honest trade-off for speed and flexibility. Used strategically, for a short-term gap or a time-sensitive opportunity, the math can work clearly in your favour.

Industry-Specific Financing

Some industries carry a structural cash flow problem that has nothing to do with how well the business is run. In construction projects, you're often financing a job before the client pays for it. Deposits don't always cover materials, draws come late, and payroll doesn't pause while you wait on an invoice. In trucking companies, costs hit before revenue almost every time. Fuel, maintenance, insurance: it's all out the door before a load settles.

The point isn't that these businesses are harder to finance. It's that their cash flow pattern is different, and a lender who understands that will structure things accordingly. If you've been turned down before, it may be less about your business and more about who you were talking to.

Government Programs

The Canada Small Business Financing Program (CSBFP) is worth knowing about, even if it doesn't solve an urgent funding need. The federal government partners with private lenders to back loans for eligible small businesses, which reduces the lender's risk and can make approval more accessible for businesses that sit slightly outside traditional lending comfort zones.

The CSBFP is designed primarily for asset-backed purposes: equipment, leasehold improvements, real property. It's not a fast product, and it's not intended for working capital gaps. But if you're planning ahead and need financing for a specific business asset, it's a legitimate and lower-cost option to explore.

Statistics Canada's Canadian Survey on Business Conditions found that roughly 12% of Canadian businesses reported not having the cash or liquid assets required to operate over the next three months. That's a meaningful number of businesses in a genuinely tight position, and government programs alone aren't going to move fast enough for most of them.

What to Do When Your Credit Isn't Perfect

A lot of business owners assume that a bruised credit profile rules them out entirely. It doesn't. The alternative lending space evaluates businesses on a wider set of criteria: revenue consistency, time in business, industry, and transaction volume all factor in alongside credit history.

Credit problems are more common than most people admit. An unexpected personal event, a difficult quarter, a deferred tax payment that got away from you: these things happen. They don't have to permanently close the door on financing. More options exist than most people realize, and knowing what they are before you're in a crisis is half the battle.

Matching the Tool to the Problem

The most common mistake in business financing isn't choosing the wrong product. It's not knowing the options well enough to choose at all. Most business owners have a vague awareness that bank loans exist and a vague sense that everything else is expensive. The reality is more nuanced.

Speed, flexibility, cost, and eligibility all sit on a spectrum. A merchant cash advance costs more than a term loan but closes in 48 hours. Industry-specific products are better structured for your actual cash flow cycle than a generic line of credit. Bad credit doesn't mean no options; it means different ones.

If you're trying to sort out what makes sense for your business, 2M7.ca is happy to walk you through it. 

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May 18, 2026
July 26, 2026

What Lenders Look For Before Approving Small Business Funding in Canada

If you have ever sat across from a bank representative, filled out a stack of forms, and walked away empty-handed, you are not alone. Securing small business funding in Canada has become genuinely harder over the past few years. Interest rates have climbed, underwriting standards tightened, and many business owners who would have been approved without question five years ago are now facing rejection letters. That reality is frustrating, and it deserves to be named plainly before we talk about what you can actually do about it.

The good news is that understanding exactly what lenders evaluate changes the entire game. Whether you are pursuing a traditional bank loan, a Merchant Cash Advance, or another form of fast business funding, the criteria lenders use to assess your application are knowable. Here is what goes on behind the scenes.

Credit History vs. Business Health: What Actually Matters More

Personal credit scores get a lot of attention, and they do matter. But for most small business owners seeking funding outside the Big 5 banks, they are rarely the deciding factor. Alternative lenders are far more focused on the operational health of your business than they are on a three-digit number pulled from your credit bureau file.

The reason is simple: a lender who advances capital against your future revenue wants to know whether that revenue is real, consistent, and growing. A credit score tells them about your past borrowing behaviour. Bank statements tell them whether your business can actually repay what it borrows.

That said, a damaged personal credit history can still complicate your application, particularly when it comes to interest rates and loan structures. If you are worried that your credit history might disqualify you, you can read more about how to get a business loan with a bad credit score to see what other options are available.

The Big 5 Banks vs. Alternative Lenders: Understanding the Friction

Canada's major chartered banks operate under regulatory frameworks that require them to be conservative. Their approval processes are designed for businesses with established revenue, years of audited financials, strong personal credit, and collateral. For many small business owners, especially those in their first few years of operation, those requirements create a wall that is genuinely difficult to climb.

Alternative lenders exist precisely because that wall has left a large segment of the Canadian small business market underserved. Products like Merchant Cash Advances, revenue-based financing, and short-term small business loans were built for businesses that have real cash flow but do not fit a bank's rigid profile. The approval timelines are shorter, the documentation requirements are more practical, and the underwriting process is designed to assess your actual business rather than compare you to an institutional checklist.

This does not mean alternative lending is without scrutiny. Reputable alternative lenders still evaluate your application carefully. But the criteria they use tend to be more relevant to where your business actually is today.

Essential Documentation: What to Have Ready

One of the genuine advantages of working with an alternative lender like 2M7 over a traditional bank is how straightforward the documentation requirements actually are. While a bank might ask for years of audited financials, business plans, and tax returns, getting approved for a Merchant Cash Advance requires just three things:

  • Three months of business bank statements
  • A photo ID
  • A void cheque

That is it. The bank statements give lenders a clear picture of your cash flow, the frequency and consistency of deposits, your average balances, and how existing obligations are being managed. The ID and void cheque handle identity verification and ensure funds are deposited directly into the right account. 

Being organized still matters. Having these three documents ready before you apply signals that you run your business with intention, and it keeps the process moving quickly. Approvals can happen in as little as a few hours, with funds deposited within 24 hours of approval. If you want to put your best foot forward before applying, we've put together some effective strategies to help boost your business cash flow.

How Industry Risk Shapes Your Application

Not all businesses are treated equally by underwriters, and that is worth understanding before you apply. Lenders build risk models that factor in historical default rates by sector. Some industries are considered higher risk, not because of anything specific about your business, but because of how that category has performed across thousands of loans.

Restaurants, retail, and construction businesses, for example, often carry more scrutiny than professional services or healthcare businesses. Seasonal businesses face questions about cash flow stability. Newly regulated industries, or those with volatile margins, may trigger additional review.

This does not mean lenders in these sectors cannot get funded. It means the strength of your cash flow documentation, your time in business, and your repayment history need to work harder. Knowing which box your business falls into before you apply lets you structure your application in a way that addresses those concerns proactively. Regardless of your industry, the key is showing the stability of your operations.

Collateral: How It Works in the Canadian Landscape

Collateral requirements vary considerably between lenders. Traditional bank loans often require tangible assets like real property, equipment, or inventory as security. For many small business owners, that requirement alone is enough to end the conversation before it starts.

For 2M7, our Merchant Cash Advance requires no collateral. You are not asked to put your property, personal assets, or business equipment on the line. Funding is extended based on your business's revenue and performance, full stop.

At 2M7, we prioritize transparency and clarity. That means you will know your complete cost of capital before you sign, with no hidden fees or surprises down the line. If you have questions about how any part of the agreement works, we are always happy to walk you through it.

Ready to See What You Qualify For?

The application process does not need to feel like a black box. 2M7 works with Canadian small business owners every day to find funding structures that fit their actual situation, not just the profile a bank wants to see.

If you would like to talk through your options without any obligation, reach out to us directly. We will take the time to understand your business and connect you with a funding solution that makes sense.

Get Approved Today

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