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How to Attract Customers to Your Store in 2021

How to Attract Customers to Your Store in 2021

How to Attract Customers to Your Store in 2021
8
Sep 2021
27
Jul 2026

The world has moved into a brand new era of retail. COVID-19 has forced many businesses to move their operations online or risk bankruptcy. Such a drastic change in the global world of retail begs the question, do customers really want to visit retail stores in 2021? Well, let us be the first to tell you, yes they do. Online shopping might be convenient, but it can never offer the same experience as a retail store. So, with COVID-19 becoming more manageable in certain parts of the world, businesses have once again opened the physical doors for their customers and begun selling in stores. If you need to refresh your memory on how to attract customers to your stores in 2021, here are a few tips to help you out.

Cut Down on Customer Waiting Times

The number of COVID-19 patients may be decreasing, but the pandemic is far from over. People are still taking some precautionary measures, and the general public doesn't want to hang around your store waiting for their turn at the cashier. You should optimize the customer experience to make sure that individuals can come in, buy something, and leave within the span of a few minutes. This might not bring in new customers, but it will keep older ones returning.

Offer Incentives to Customers

E-commerce might not have the same feel. But, it's still superior when it comes to convenience. You need to give the shoppers an incentive to drive out to your store and actually spend time indoors. The world has gotten accustomed to shopping online, and you have to drag them out of their houses by offering incentives. This can be a coupon, a discount code, a buy one gets one free deal, etc. An example of this would be the Costco hotdogs. The store has been selling its hotdogs with a price tag of $1.50 since 1984. The company is honest about the fact that they're losing money annually because of the hotdogs, but it does give an incentive to individuals to visit the store and eventually buy products while they're there.

Curb Appeal

If you haven't opened your store in the past year or so, there's probably some cleaning to do. That's not all. You should definitely consider doing some renovating to offer customers a welcome sight. Also, keep your store clean and hygienic and make sure that your customers know that. Your visitors will always appreciate you abiding by COVID-19 SOPs even while the pandemic is declining.

Conclusion

Regardless of what strategies you employ to attract customers, it’s going to cost you and your business money. If you’re trying to get back up on your feet and regain some financial stability, 2M7 Financial Solutions can help you out. 2M7 offers merchant cash advances that can help businesses bounce back post-shutdown. We can provide your business with a merchant cash advance when you need it. Contact us today to learn more.

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Heavy Equipment Loans vs. Merchant Cash Advances

A broken excavator, an aging truck, or an unexpected opportunity to take on a larger contract can create an immediate need for capital. The problem is that equipment rarely fails or becomes available on a lender’s schedule.

With Canada’s economy coming off two consecutive quarters of contraction, preserving working capital has become even more important for many contractors considering a major equipment purchase.

For Canadian contractors, the right financing option often depends on two factors: how quickly the money is needed and how much flexibility the business requires. A traditional equipment loan may be the best fit for a planned purchase. When the need is urgent, however, revenue-based funding may provide faster access to the capital needed to keep work moving.

Equipment Loans vs. Merchant Cash Advances: What Is the Difference?

Traditional equipment financing is usually tied to the equipment being purchased. The lender evaluates the asset, the business, and the borrower’s credit profile, and the equipment typically serves as collateral. Because of this, the application may involve appraisals, purchase documents, and a more detailed approval process.

That structure can work well when the purchase is planned and there is time to compare terms. It may be less practical when a machine has failed mid-project or a good piece of used equipment is available for only a few days.

A merchant cash advance, or MCA, is not tied to a specific asset. It provides working capital based largely on the business’s revenue and operating history. There is no equipment appraisal, and the funds can generally be used where the business needs them most; a repair, a replacement, a down payment, or another project expense.

When Revenue-Based Funding May Be Useful

Revenue-based funding is generally most useful when timing matters more than obtaining the lowest possible financing cost. Common examples include:

  • Emergency repairs: A key piece of equipment breaks down during a job, and every day of downtime affects labour, scheduling, and project costs.
  • A time-sensitive used-equipment purchase: A suitable machine becomes available at a good price, but the seller will not wait through a lengthy approval process.
  • Preparing for a larger contract: A contractor needs another vehicle or machine before the new project begins generating revenue.
  • Replacing equipment during peak season: Waiting until the off-season is not realistic because current jobs depend on the equipment being available now.

In each case, the decision is not simply about comparing rates. It is also about the cost of delay: lost work, idle crews, rental expenses, missed deadlines, or a contract the business cannot accept.

How Repayment Can Fit a Construction Business

Construction revenue is rarely perfectly even. Weather, permit delays, seasonal slowdowns, and gaps between projects can all affect monthly sales.

With some revenue-based funding structures, remittances rise and fall with sales rather than remaining fixed every month. That can give a contractor more breathing room during a slower period. A traditional loan, by contrast, usually requires the same scheduled payment regardless of current revenue. Because of this rigid structure, it is crucial to compare your financing options carefully before signing anything.

Other Ways Canadian Contractors Finance Equipment

An MCA is only one option. Contractors may also use equipment loans, leases, lines of credit, or leasing and asset-based financing. Each serves a different purpose.

  • Equipment loan: Often best for a planned purchase when the business can provide documentation and wait for approval.
  • Lease: May suit a business that wants to preserve cash or replace equipment regularly.
  • Line of credit: Can provide ongoing access to working capital, although approval standards may be stricter.
  • Merchant cash advance: May be useful when funding is needed quickly and repayment flexibility is important.

What to Compare Before Choosing

Before committing to any type of equipment funding, compare the full economics and not only the speed of approval or the size of each payment. Look at:

  • The total amount to be repaid
  • How often payments or remittances are collected
  • Whether the amount changes with revenue
  • Any collateral or personal-guarantee requirements
  • The expected approval and funding timeline
  • Early-payoff terms
  • The revenue the equipment is expected to generate or protect

The cheapest option on paper is not always the least expensive in practice. If waiting several weeks means losing a project, paying for rentals, or leaving a crew idle, speed has a measurable value. The key is to weigh that value against the total cost of the funding.

FAQs

Does 2M7 finance the equipment itself?

No. 2M7 provides working capital based on the business’s revenue rather than financing secured against a specific asset. The funds can be used for repairs, replacement equipment, a down payment, or other business needs.

Can I qualify if my credit is not strong?

Approval is based primarily on the business’s revenue and operating history, rather than on personal credit alone.

How quickly can funding be received?

Most approved applications receive a decision within one business day, and funds may be deposited within 24 hours of approval.

Is there a penalty for paying off early?

No. Depending on the agreement, an early payoff may reduce the remaining balance rather than trigger a penalty.

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2M7 Announces 2022 “Forward Thinkers Scholarship” for Business and Finance Students in Canada

2M7 Financial Solutions is proud to announce its annual Forward Thinkers Scholarship to support Canadian post-secondary students in Business, Finance, or equivalent programs who are forward-thinking individuals dedicated to making a difference in their fields. The selected recipient will have demonstrated excellence in their studies and will receive $2,500.00 CAD towards their continued success.“

Students are the future of our industry and we welcome the new perspectives and fresh ideas they bring to the table,” said Avi Bernstein, CEO of 2M7 Financial Solutions. “We’re proud to support passionate and talented individuals in the pursuit of their education, and we welcome all Business and Finance majors to apply for an opportunity to receive the Forward Thinkers Scholarship in 2022.”

As one of Canada’s leading merchant cash advance providers, 2M7 Financial Solutions helps Canadian small and medium businesses secure the funding they need to accelerate their growth. As a client-centric company, 2M7 values the entrepreneurs who are the backbone of the Canadian SME economy and believes in empowering business owners and enabling them to achieve their full potential. Similarly, 2M7 believes it’s important to give students the opportunity to excel in their fields and bring cutting-edge ideas that will help drive the industry forward.

The selected recipient will encompass 2M7’s values of innovation and demonstrate a genuine desire to make innovative strides within their respective field.

To learn more about the scholarship or to start the application, please visit the Forward Thinkers Scholarship page here.

Applications will be accepted beginning June 1st, 2022, and the deadline to apply is 11:59 PM on August 31, 2022. Winners will be announced in the Fall of 2022.

About the “forward thinkers scholarship” by 2M7

The ”Forward Thinkers Scholarship” by 2M7 is an annual scholarship program, established in 2022 by 2M7 Financial Solutions. It recognizes outstanding students who are pursuing or entering full-time studies in Business, Finance, or an equivalent program. For those interested in applying for the 2022 scholarship, please make sure to follow 2M7 on Facebook for further announcements.

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2M7 Celebrates Canadian Entrepreneurs at the 2022 Small Business Summit

As a celebration of Small Business Month, 2M7 Financial Solutions is proud to announce its team will be featuring its simple, flexible funding alternative at the 2022 Small Business Summit in Toronto to help more Canadian companies succeed. Since its inception, 2M7 has been dedicated to providing small business owners in Canada with a simpler and faster borrowing solution – providing the cashflow they need to run and grow their operations, even if they don’t qualify for traditional business loans.“

It’s getting exponentially harder for small business owners to qualify for loans from banks and other financial institutions, so 2M7 strives to provide the fastest and least complicated alternative to help support our Canadian entrepreneurs,” said Avi Bernstein, CEO of 2M7 Financial Solutions. “We believe it’s more important than ever to help small Canadian businesses grow, and our team is excited to take part in this year’s summit to meet the small business owners who are the true backbone of our economy.”

2M7 has helped thousands of businesses get funding to hire staff, buy inventory, repair equipment, expand to new locations, and more. Designed specifically for Canadian small business owners, 2M7’s merchant cash advance solution gets companies the funding they need – faster. Based around simple terms and flexible repayment structures, small businesses can easily get the cashflow they need, while having peace of mind that repayments are based on their month-to-month sales performance. Unlike banks, 2M7 provides its clients with fast funding, depositing funds directly into their bank accounts within 24-48 hours to invest almost immediately in their operations, however they see fit.“

In this fast-paced era, 2M7 has been proudly helping Canadian companies bring their businesses online to establish a global reach, as well as financing the digitalization of their processes in order to streamline operations, so our team is excited for this year’s summit theme of Embracing Digital Disruption,” said Avi. “With an increasingly competitive business landscape, and the ease of accessibility to a global market, we’re proud to give small businesses the competitive edge to grow even faster.”

To learn more about 2M7’s merchant cash advances for small businesses, please visit the 2M7 Financial team at booth #014 in the Metro Toronto Convention Centre, on Wednesday, October 26th, or to see how much funding your business qualifies for, click here.

About the 2022 Small Business Summit

The Small Business Summit is an annual event in Toronto that celebrates Small Business Month and focuses on helping entrepreneurs grow and succeed. The summit will bring together start-ups, business owners, and experienced professionals for a day of networking. Hosted in Toronto, the third-largest tech hub in North America, the 2022 event will be themed “Embracing Digital Disruption” and feature major keynote speakers.

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