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How to Attract Customers to Your Store in 2021

How to Attract Customers to Your Store in 2021

8
Sep 2021
27
Jan 2025

The world has moved into a brand new era of retail. COVID-19 has forced many businesses to move their operations online or risk bankruptcy. Such a drastic change in the global world of retail begs the question, do customers really want to visit retail stores in 2021? Well, let us be the first to tell you, yes they do. Online shopping might be convenient, but it can never offer the same experience as a retail store. So, with COVID-19 becoming more manageable in certain parts of the world, businesses have once again opened the physical doors for their customers and begun selling in stores. If you need to refresh your memory on how to attract customers to your stores in 2021, here are a few tips to help you out.

Cut Down on Customer Waiting Times

The number of COVID-19 patients may be decreasing, but the pandemic is far from over. People are still taking some precautionary measures, and the general public doesn't want to hang around your store waiting for their turn at the cashier. You should optimize the customer experience to make sure that individuals can come in, buy something, and leave within the span of a few minutes. This might not bring in new customers, but it will keep older ones returning.

Offer Incentives to Customers

E-commerce might not have the same feel. But, it's still superior when it comes to convenience. You need to give the shoppers an incentive to drive out to your store and actually spend time indoors. The world has gotten accustomed to shopping online, and you have to drag them out of their houses by offering incentives. This can be a coupon, a discount code, a buy one gets one free deal, etc. An example of this would be the Costco hotdogs. The store has been selling its hotdogs with a price tag of $1.50 since 1984. The company is honest about the fact that they're losing money annually because of the hotdogs, but it does give an incentive to individuals to visit the store and eventually buy products while they're there.

Curb Appeal

If you haven't opened your store in the past year or so, there's probably some cleaning to do. That's not all. You should definitely consider doing some renovating to offer customers a welcome sight. Also, keep your store clean and hygienic and make sure that your customers know that. Your visitors will always appreciate you abiding by COVID-19 SOPs even while the pandemic is declining.

Conclusion

Regardless of what strategies you employ to attract customers, it’s going to cost you and your business money. If you’re trying to get back up on your feet and regain some financial stability, 2M7 Financial Solutions can help you out. 2M7 offers merchant cash advances that can help businesses bounce back post-shutdown. We can provide your business with a merchant cash advance when you need it. Contact us today to learn more.

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Understanding Small Business Loans

What is a small business loan?

Generally speaking, a business loan is borrowed by a business owner or a company in order to finance and manage its operations including, but not limited to, purchasing equipment or inventory, investing in expansion, hiring new employees, and more. A business loan has terms and conditions directing how and where the money can be used, what the interest rate is, and what would be the repayment schedule. Every financial institution has its own criteria and requirements for lending and offering the best business cash advance loans; each will assess your credit rating differently in order to estimate how risky it is to lend you money and will offer you several lending options.  A small business loan is fundamentally the same, where the money borrowed for small business needs to be used to purchase equipment or hire employees. For entrepreneurs who are looking to get their venture off the ground, the small business start-up loans are a great alternative. New business owners say that the biggest challenge in starting a business is to get financing. In this case, private lenders and government programs offer financing options to help out new businesses.  At the federal and provincial levels, Canada offers startups various financial aid programs within specific sectors and regions. For instance, the Business Development Bank of Canada (BDC) offers loans to entrepreneurs to set up a new business, build or renovate facilities, buy equipment, develop new products, expand into new markets, improve IT infrastructure, and even sell the business.

Getting approved for your business loan

In order to get approval for small business loans in Canada, the owner has to provide a business plan as well as have all their documents in order. Firstly, you should ask yourself the following questions which will help you with your loan application:

  • Why does your business need the money?
  • What is the right type of loan for you?
  • What type of lender should you approach?
  • Do you think you qualify? If unsure, how can you improve your situation?
  • Do you have all the documents required by the bank?

Financial institutions are reluctant to provide business loans unless there is sufficient security or collateral to guarantee the loan. Numbers show that less than 25% of small startup business loan applications are approved by major lenders. That is why private lenders have become such a practical financing option in the last decade. Unlike venture capital or angel investors, they do not require you to put up a percentage of your business. Moreover, it is easier to obtain a business loan from private lenders as they are more flexible with the loan terms. The paperwork is not as difficult and loans approvals happen faster than in major financial institutions.  Below are a few types of small business loans and financing options:

  1. Lines of credit
  2. Peer to peer (P2P) loans
  3. Merchant advances
  4. Investor loans
  5. Term loans
  6. Commercial Bank Loans
  7. Equipment Loans for Startup Businesses
  8. Online Invoice Financing
  9. Traditional Equity Financing
  10. Personal Loans

Types of startup business loans

Startup needs differ from established and even small business needs. Moreover, the startup most likely generates zero or negative revenue in the beginning. Entrepreneurs who are looking to borrow money for their business are usually asked for personal guarantees and collateral. This means that the business owner may put up his house or any other assets as collateral for the loan. That said, start-up business loans may not be the best option – especially if there are not enough assets available. As mentioned above, small business start-up loans from private lenders are better alternatives. Whether obtained through crowd-funding, private lenders, or the government, small loans can help a business owner pave the way for his business. Currently, equipment loans for startups are very popular. These are relatively small loan amounts, so the equipment that is purchased can be put up as security. Merchant cash advances and peer to peer funding can help small businesses with their cash flow and managing operations. Business lines of credit (LOC), sometimes called corporate credit loans, are like credit cards but for businesses. It is a revolving credit system, where the business owner can withdraw the amount of money they need, up to the credit limit allowed by the lender. The borrower only pays interest on the amount that is borrowed. A business LOC can help a small business owner meet its cash flow requirements and manage their debt effectively.

A merchant cash advance for start-up businesses

Known as a “business cash advance”, merchant cash advances work on different terms compared to traditional loans. Unlike bank loans, a merchant cash advance does not evaluate credit score. Small business owners can typically receive up to $300,000 startup business Cash advance, without having to offer security for the loan!Under a merchant cash advance, the business receives a lump sum of advanced cash with the condition that the lender will receive a percentage of your future sales. Therefore, the merchant cash advance is a simple and fast way of getting capital right away. A merchant cash advance for startup businesses is a great financing option, allowing flexibility in repayment. For instance, if your sales in one month are lower, then the repayment amount will be lower; similarly, if your business performs very well the next month, your loan repayment will be higher. The private lender also takes care of repayments, ensuring there are no delays in payments from your end. Most of them have agreements with major payment processors, so private lenders can set up repayments based on your daily sales received by credit cards, which eliminates any headache of repayments on your end.   For business borrowers who need the money as soon as possible, merchant cash advances are one of the fastest ways of getting cash flow. Once the business loan is approved the cash advance is directly deposited into your account within one or two days. If you think it might be a good solution for you, do not hesitate to get in touch with us.

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Funding for Businesses with Bad Credit History

Businesses need a robust cash flow to sustain their operations and generate profits. At times they may need to borrow funds to acquire resources, maintain operations, or grow. Unfortunately, various factors can adversely affect a business's ability to borrow from traditional financial institutions. These factors include having a poor credit history or insufficient credit history, missed or late payments, high debt-to-service ratio, bankruptcy, records of default, or simply being a relatively new business.However, there are many funding solutions available for Small Businesses that don’t fit the bank or credit Union model.These options are:

1. Merchant Cash Advance

A merchant cash advance is a financing option that offers businesses a lump sum cash payment in exchange for a percentage of their future credit card or debit card sales. This type of financing is best suited for businesses that require quick cash and have a high volume of credit or debit card sales.The primary advantage of a merchant cash advance is the speed and ease of accessing immediate cash funding. The process typically takes only a few days, and the funds become available within a short period.Business owners should take in account that although merchant cash advance is a convenient cash flow instrument and allows you to get funding within a few days, it may come with higher fees and interest rates due to their quick access to cash.

2. Invoice Factoring or Cheque Factoring

Invoice factoring, also known as cheque factoring, is a financing option that enables businesses to utilize their outstanding invoices in exchange for a cash advance that is immediately available. The lender collects payment from the business's customers and pays the business the remaining balance minus the financing cost. This type of financing is ideal for businesses with bad credit history since their ability to borrow is based on the creditworthiness of their invoice customers rather than the borrower. Businesses with long-term contracts, high-value invoices, or those needing cash to immediately purchase materials to fulfill high-value invoices should consider this type of bridge financing.Manufacturing, construction, transportation, and wholesale/distribution are businesses that can benefit from this type of financing to meet their immediate cash flow needs.The main advantage of invoice factoring is that the lender typically assumes responsibility for collecting payment from the invoice customers or payers. This can free up valuable time and resources for the business to focus on other aspects of their operations. Furthermore, businesses with long payment cycles, delayed payments, or long-term contracts that involve milestone payments can obtain the necessary cash to expand or continue operating their businesses immediately.Similarly to merchant cash advance companies, factoring lenders may charge a high fee for assuming the risk of collecting on the invoice and the time gap until the invoice is due for payment.

3. B-Lender Loans

B-Lender loans are non-traditional financing options provided by private equity firms or online lenders. These lenders are often willing to lend to businesses with bad credit or little credit history for various purposes. They understand the complexity and cash flow requirements of small businesses and work with them regularly. This type of loan comes in various sizes and forms, depending on the business needs and the business entity's qualifications and lending risks.B-Lender loans are a great financing option for start-ups, small businesses, seasonal revenue businesses, or those in urgent need of short-term financing. Traditional lenders typically require creditworthiness, good credit history, and collateral, but B-Lenders often have significantly more flexibility. These lenders are specialized in dealing with the complexity of newer and smaller businesses and can provide loans with less stringent due diligence processes and quicker turnaround times to meet business needs.However, it is highly advisable for borrowers to understand the terms of the loan and carefully review the terms and conditions before accepting them. B-Lender loans are less standardized and customizable and can vary significantly in terms such as repayment, interest, default events, settlement, and legal jurisdiction. Businesses should also be aware that B-Lender loans may come with higher fees and interest rates due to their higher risk tolerance.B-Lender loans can be a great option for businesses that are just starting or facing challenges with traditional lenders. These loans can provide flexibility, speed, and customized financing solutions to meet their specific needs. However, careful consideration of the terms and conditions and full understanding of the associated costs are crucial before committing to this type of financing.

4. Instant Payday Loans

Instant payday loans are short-term loans that can be used to cover unexpected expenses or emergencies. They are easy to obtain and are often offered by online lenders. Borrowers may receive access to immediate relief cash within hours, thanks to the quick and standardized approval process of the lenders that provide these loans.Instant payday loans are suitable for individuals with emergency cash needs or who need access to immediate cash to cover unexpected expenses. Some typical uses for instant payday loans include medical bills, car repair bills, and home repair bills. These loans can offer immediate cash relief to ensure a person has the cash to cover daily living needs to continue working and earning money.Payday loans can be useful for individuals who have low credit scores or limited credit history and may not qualify for traditional loans.Borrowers should know that instant payday loans typically have high interest rates and fees for their ease of access and quick approval process. The repayment period is often within two to four weeks. As these loans can be accessed quickly and easily with minimal documentation requirements, these could be beneficial for individuals who need immediate cash and don't mind the associated fees.In summary, there are various types of non-traditional lending and financial services available to businesses and consumers in Canada. These services can provide cash relief for a variety of situations, depending on the borrower's needs and qualifications.Merchant cash loans are suitable for businesses with high credit or debit card transaction volume and immediate cash needs. Invoice or cheque factoring can benefit businesses with valuable invoices with longer repayment terms. B-Lender loans are a great option for start-ups or small businesses with an immediate cash need to expand or maintain operations. Instant payday loans can provide relief for individuals with unexpected or emergency cash needs.Overall, non-traditional lending and financial services can provide valuable solutions for businesses and consumers with unique financial needs. It is also vital to approach them with caution and careful consideration of the associated costs and repayment terms. With the right lender and loan terms, these financial services can help businesses and individuals overcome cash flow challenges and achieve their financial goals.

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How to Stay Motivated and Reach Your Goals?

If you have set some big goals in your life, then you may wonder how to keep yourself motivated. The good news is that there are a number of proven ways to keep yourself focused and energized to reach the goals that matter the most to you. Here’s a look at five proven ways to keep yourself motivated and reach your goals.

1) Clearly define your goals

The first thing that you need to do is clearly define your goals. Saying, “I want a successful business,” or “I want to be rich.” is not motivating enough. You need to give your mind specific goals that can give it focus. For instance, if you want to have a successful business, define the business (Ex. I want to generate $1 million in annual sales with my cupcake business). If you want to become wealthy, set a specific dollar amount at a specific date (ex. I want to have $3 million in my bank account by January 1, 2030). This will allow you to have the focus and direction that you need to stay motivated and on track to your goal.

2) Choose goals that motivate you

On the path to reaching your goal, you will encounter roadblocks that will challenge your will to continue. The one thing that will get you passed those roadblocks are goals that matter to you. Therefore, you need to choose goals that will motivate you during hard times. What matters to you? Is losing weight really important or reaching a certain financial goal? Choose goals that you are willing to suffer and endure to accomplish.

3) Plot your progress

The most worthwhile goals will be long-term goals. Therefore, you need some motivation to keep you going. A great way to keep you on the road to your goal is to track your progress. For instance, if you are looking to lose weight, then keep track of the weight that you have already lost. This will give you the energy and the drive to keep going.

4) Set up checkpoints for your goal

Instead of having one big goal, create mini-goals that give you a sense of accomplishment more often. For instance, if your goal is for your business to have $1 million in annual sales, then set up goals to reach $100,000 in sales every 35 days. This will allow you to have a short-term focus that can motivate you to keep going.

5) Visualize your goals

Finally, you will want to visualize how your world will look when you finally accomplish your goal. Set aside 15 to 30 minutes a day to visualize your life after completing your goal. Create that feeling of happiness and content that you intend to feel. That positive energy will give you the drive to keep going.

Helping You Get to Your Goals

Reaching your goals can become a challenge. When your business needs a little edge, contact 2M7 Financial Solutions. We can provide your business with a merchant cash advance when you need it. Contact us today to learn more.

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