Essential Steps to Become a Successful Small Business

2M7 Financial Solutions is proud to announce the recipient of the 2022 “Forward Thinkers” scholarship – the annual scholarship that recognizes distinguished and entrepreneurial students who encompass 2M7’s values and demonstrate a genuine desire to make progressive strides that help drive their desired industries forward.“We’re pleased to award this year’s Forward Thinkers scholarship to Beiya Xie, a Business student majoring in Entrepreneurship and Innovation, who challenges the status quo and thinks outside the box to find innovative solutions to improve her family’s small business,” said Avi Bernstein, CEO of 2M7 Financial Solutions. “Since its inception, 2M7 has been driven to support forward-thinking small businesses in their journey, and Beiya demonstrates a level of dedication and innovation that is at the core of our business values.”As a proudly Canadian owned company, 2M7 strives to stay at the forefront of its industry and offer an alternative lending solution that better fits the needs of small businesses in Canada – giving them quick access to the funding they need to expand and accelerate their growth in order to succeed in today’s competitive landscape.“Canadian entrepreneurs and small businesses are the backbone of our economy, and 2M7 has an unwavering commitment to helping them grow. Just as with our small business clients, we believe it’s important to give students the opportunity to excel in their fields,” said Avi Bernstein. “Beiya demonstrates a deep passion for improving the products her family business offers, a vision for expanding the services they provide, and a dedication to customer service excellence that 2M7 is proud to support.”Founded in 2008, 2M7 Financial Solutions has grown into one of Canada’s largest merchant cash advance providers – providing over $250 million in small business funding to date. With extensive expertise in Canada’s lending landscape, and a deep understanding of the challenges that small businesses face in getting approved for loans, 2M7 helps business owners get the financing they need.

About the “forward thinkers scholarship” by 2M7

The ”Forward Thinkers” scholarship is an annual scholarship program, established by 2M7 Financial Solutions to recognize outstanding students who are pursuing or entering full-time studies in Business, Finance, or an equivalent program. The scholarship is awarded to students that encompass 2M7’s core values and demonstrate a genuine desire to make innovative stride that drive their industries forward. For those interested in applying for the 2023 scholarship, please follow 2M7 on Facebook for updates on next year’s scholarship.

2M7 Financial Solutions is honoured to be featured as a leading merchant cash advance provider in the 2022 Canada FinTech Lending Study, organized by Smarter Loans, which offers insights into the state of the industry and emerging trends. According to the study, the primary concerns for borrowers were interest rates and loan terms, with 40% ranking these as their top priorities. This indicates that financing needs are rapidly evolving – which is particularly true for Canadian businesses.

However, a shift in the financial landscape has created unique challenges for small and medium businesses in getting approved for loans, and the digital credit score algorithms used by traditional lending sources such as banks have made it increasingly more difficult to secure small business financing. Therefore, 2M7 has been stepping up to support Canadian businesses with a lending alternative – providing faster and easier access to the working capital they need, and offering flexible repayment terms to help maintain a positive cashflow during these challenging times.“

We are directly supporting the economic recovery and are working tirelessly to help Canadian companies prosper during these times,” said Avi Bernstein, CEO of 2M7 Financial Solutions. “Right now, more than ever, small and medium businesses need more accessible funding options to grow their businesses, and 2M7 is eager to be a part of the journey alongside them. We love to see our clients succeed and are committed to supporting their growth, just as any good partner should.”

With a 97% approval rate, 2M7 Financial Solutions is delivering on its mission to fund every Canadian business that needs financing. Using a proprietary algorithm to evaluate risk and determine credit worthiness, 2M7 is able to fund businesses that might not otherwise qualify for a traditional loan. Furthermore, the innovative assessment process gets businesses approved faster, with funds deposited directly into their bank accounts within 24-48 hours – delivering a solution to the simplified application process and rapid access to funds that were rated among the priorities for borrowers in the 2022 FinTech study.

About 2M7 Financial Solutions

‍2M7 strives to provide a unique financing solution that is in line with the demands of today’s emerging industry trends in order to create a seamless funding and repayment experience. As the industry continues to evolve, 2M7 remains at the forefront of the innovative technologies and processes that are transforming the Canadian financial industry, providing solutions that better meet the needs of Canadian businesses.

The world has moved into a brand new era of retail. COVID-19 has forced many businesses to move their operations online or risk bankruptcy. Such a drastic change in the global world of retail begs the question, do customers really want to visit retail stores in 2021? Well, let us be the first to tell you, yes they do. Online shopping might be convenient, but it can never offer the same experience as a retail store. So, with COVID-19 becoming more manageable in certain parts of the world, businesses have once again opened the physical doors for their customers and begun selling in stores. If you need to refresh your memory on how to attract customers to your stores in 2021, here are a few tips to help you out.

Cut Down on Customer Waiting Times

The number of COVID-19 patients may be decreasing, but the pandemic is far from over. People are still taking some precautionary measures, and the general public doesn't want to hang around your store waiting for their turn at the cashier. You should optimize the customer experience to make sure that individuals can come in, buy something, and leave within the span of a few minutes. This might not bring in new customers, but it will keep older ones returning.

Offer Incentives to Customers

E-commerce might not have the same feel. But, it's still superior when it comes to convenience. You need to give the shoppers an incentive to drive out to your store and actually spend time indoors. The world has gotten accustomed to shopping online, and you have to drag them out of their houses by offering incentives. This can be a coupon, a discount code, a buy one gets one free deal, etc. An example of this would be the Costco hotdogs. The store has been selling its hotdogs with a price tag of $1.50 since 1984. The company is honest about the fact that they're losing money annually because of the hotdogs, but it does give an incentive to individuals to visit the store and eventually buy products while they're there.

Curb Appeal

If you haven't opened your store in the past year or so, there's probably some cleaning to do. That's not all. You should definitely consider doing some renovating to offer customers a welcome sight. Also, keep your store clean and hygienic and make sure that your customers know that. Your visitors will always appreciate you abiding by COVID-19 SOPs even while the pandemic is declining.

Conclusion

Regardless of what strategies you employ to attract customers, it’s going to cost you and your business money. If you’re trying to get back up on your feet and regain some financial stability, 2M7 Financial Solutions can help you out. 2M7 offers merchant cash advances that can help businesses bounce back post-shutdown. We can provide your business with a merchant cash advance when you need it. Contact us today to learn more.