Essential Steps to Become a Successful Small Business

The fourth quarter makes or breaks a lot of small businesses in Canada. Retailers and restaurants that get their staffing and inventory right in October and November tend to walk into January with healthy cash reserves. Those that wait until the first week of December to figure out their game plan usually spend the season scrambling, and scrambling costs money.

If you own a retail shop, a restaurant, or any business that lives and dies by foot traffic during the holidays, now is the time to lock in your plan. Here's how to think about staffing, stock, and cash flow so the next ten weeks work in your favour instead of against you.

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Start With Your Sales History, Not Your Gut

Too many owners plan the holiday season based on how busy last December felt rather than what the numbers actually showed. Pull your point-of-sale reports from the last two or three holiday seasons and look for patterns. Which products sold out early? Which days of the week saw the heaviest traffic? What time of day did your restaurant get slammed?

Analyzing past sales data to spot seasonal patterns is one of the most effective ways to avoid overstocking or running out of popular items. This isn't complicated analysis. Even a basic spreadsheet showing week-over-week sales from last November and December will tell you more than a gut feeling ever will.

For retailers specifically, this is also the moment to think seriously about how much inventory you actually need on hand versus how much cash you're willing to tie up in stock that might not move. If you've been turning down orders because you can't front the cost of holiday inventory, you might want to consider your options before you're forced to choose between restocking and making payroll.

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Staffing: The Problem Nobody Talks About Early Enough

Here's a fact that should change how you're thinking about hiring right now. The National Retail Federation recently predicted that holiday seasonal hiring would hit its lowest level in over 15 years, making early recruitment more critical than ever. That forecast is for the American market, but Canadian retailers and restaurants are competing for the same shrinking pool of available seasonal workers, and the labour crunch tends to move north with a short delay.

Practically, this means posting your seasonal job openings now, not in mid-November. It means offering shift flexibility and being upfront about pay. It also means having a real contingency plan if you can't fill every shift you need.

For restaurants, the stakes are a bit different but no less serious. Using past data to anticipate peak times helps restaurants build optimized schedules without over- or under-staffing. A kitchen that's short-staffed on a Friday night in December doesn't just lose sales, it loses customers who won't come back after a bad experience. If your restaurant's equipment is also aging and slowing down your kitchen's throughput during peak hours, that's a separate problem worth solving before the rush hits.

What Canadian Shoppers Are Actually Doing Differently

It's not enough to staff up and stock up the way you did last year. Consumer behaviour is shifting, and ignoring that shift means missing opportunities your competitors will catch. According to Retail Council of Canada's holiday shopping research, Canadian consumers are shopping earlier and comparing prices more carefully than in past years.

That earlier-shopping trend matters because it means your marketing and inventory need to be ready well before Black Friday, not scrambling to catch up to it. If your customers are comparison shopping more aggressively, your pricing, promotions, and in-store or online experience need to justify why they should buy from you instead of clicking over to a competitor's site.

Refreshing your online listings and promoting gift cards are easy, high-impact ways to prepare for the holiday shopping rush. Simple, low-cost moves like updating your Google Business listing, refreshing your website's holiday hours, and pushing gift card sales through email and social media can generate real revenue with almost no upfront cost.

Where Fast Funding Fits Into the Picture

Every piece of holiday prep costs money before it generates a dollar back. Inventory has to be purchased before it's sold. Staff have to be hired and trained before they're productive. Equipment repairs have to happen before the kitchen can handle a full house on a Saturday night.

This is where a lot of small business owners hit a wall, particularly if a bank has already turned them down or they don't have the time to wait six weeks for a traditional loan decision. A Merchant Cash Advance is built for exactly this kind of short-term, high-stakes timing problem. Rather than waiting on a lengthy approval process, you're leveraging future sales to access capital now, when you actually need it, not after the holiday window has already closed.

If your credit history isn't perfect, that shouldn't be the reason you miss the busiest quarter of your year. Many alternative lenders look past your credit score and focus on your recent revenue instead of your past setbacks. Fast business funding and small business loans through alternative lenders exist precisely because traditional banks move too slowly and too conservatively for the realities of running a seasonal business. 

Contractors and trades businesses often assume holiday funding conversations don't apply to them, but late Q4 and early Q1 are when many trades see a surge in emergency repair calls and pre-holiday renovation rushes. Having working capital on hand means you can staff up and stock materials without cash flow becoming the bottleneck.

Get Ahead of It Now

Waiting until December to figure out staffing, inventory, and cash flow puts you behind before the season even starts. The businesses that come out of Q4 stronger are the ones making these decisions in October and November, while there's still time to act on them.

If you need capital to hire, stock up, or fix equipment before the rush hits, reach out to 2M7. We move fast, we understand Canadian small business realities, and we can get you funded well before you would have finished filling out bank paperwork.

A big part of business is focusing on profit margins and productivity, but keeping a business operating healthily gets a bit more complicated than that. One of the concepts you can’t afford to neglect is working capital. Working capital is a necessary data point for any business, and while sometimes it’s taking a bit more time to understand, it is absolutely crucial for maintaining a healthy balance sheet and operating effectively. We’re going to go over what working capital is, why it’s important, and some of its uses in the business world. Let’s get started.

What is Working Capital?

Working capital is essentially what you have left after taking out all the money you need to pay the bills. Think of it like you would in your personal life with a normal job. You get paid, you add up all your household bills and debts, set that money aside to take care of those necessary expenses, and you can work with whatever you have left. If needed, you also have assets you can leverage such as your savings, valuables, and other things that can help beyond the cash you have on hand. In more professional terms, this is everything you have, assets and cash on hand, minus the liabilities you have such as credit card debt, the bills necessary to keep the business running, payable taxes, and more. How you determine your overall working capital is by adding up your assets and financial resources and subtracting the total amount required to pay your expenses. We’ll keep it easy with solid numbers, but your actual calculation will likely be slightly more complicated. Let’s say you add up your assets and have $100,000 in value. After you add up your liabilities, you calculate that you have $50,000 to pay in total. $100,000 minus $50,000 is $50,000. That's your working capital.

Why is Working Capital Important?

Working capital is important in two main ways. At a first glance, it seems as if having as much of it available as possible, but that’s not quite accurate. Let’s go over both ways it can go and why balance is important.

What is Negative Working Capital, and Why it is Important?

This is the primary concern most business owners are going to have, and it’s certainly one that is most immediately noticeable. Negative working capital is when you use the formula we provided earlier, and you don’t have enough to cover your liabilities. That means you don’t have enough to pay your bills, essentially. If you don’t have the capital available to pay off your liabilities, you certainly can’t commit to any sort of growth, and the immediate future of your business doesn’t look promising, either. There are solutions to this that we will talk about later, but this is the worst-case scenario in a lot of situations.

What is Positive Capital, and Why it is Important?

Positive working capital is the opposite of negative working capital. It’s when you do have some resources left over to work with. For example, if you were the average homeowner working a normal job, you’d have some money left over after paying bills. Not all of it is “take home money”. Some of it has to go into savings in case you plan something big, like a major family trip abroad. The same concept goes for positive capital in business. That doesn’t mean that having it in extreme excess is optimal, though. In fact, it can mean that you’re making poor business decisions. If you regularly have way more working capital than expected, it typically means that you’re not taking advantage of growth opportunities, low debt situations, and other crucial parts of the business world. In the long term, this can mean that your business growth stagnant and that excess will start to decline eventually. It can also mean that you’re not providing reasonable upkeep for your business, which has major consequences, or it can mean that you’ve failed to account for various liabilities and your results are false; which is a major accounting error. In the vast majority of situations, you want to have your growth goals in mind, and you want enough to facilitate those goals. It’s also “working” capital. So, make sure it’s working for you.

How to Increase Working Capital for Higher Growth Potential?

Whether your business has a negative working capital amount, or you simply have larger growth goals you want to accomplish, increasing your working capital is usually going to be attractive. As long as you’re actually using it. Doing that can be difficult, but there are some key data points to target and strategies to use. Primarily, you’ll have two core options: You can increase the number of assets you have to offset your liabilities, or you can get rid of some liabilities such as debts that are close to being paid off.

Increasing Working Capital Assets:

Increasing your working capital assets is going to focus on improving your margins. The larger your margin is, the more working capital you’ll have left over assuming you don’t increase your liabilities. This is essentially the same as telling you to "earn more money”, which isn’t very constructive if money is the problem in the first place. If you’re already generating positive working capital, focusing some of those resources on short-term growth that helps with your margins is a strategy you can use. However, that’s a problem if you’re in the negative since you don't have anything to work with. For example, let’s say you have positive working capital, but you don’t have enough to focus on your goals. You might not be financially capable right now. Instead, pump some of that into marketing a big sale, increasing your inventory in high-demand areas, and similar things to earn more working capital. That’s where a working capital loan comes in, and we’ll get to that shortly.

Decreasing Liabilities to Gain Working Capital:

The other way to earn more working capital is to get rid of liabilities where possible. If there is debt that can be paid off in the short term, paying that off frees up a little more to go toward working capital amounts. If you can lower your tax liability, that’s another way to keep a bit more of your margin. It can also be possible to delay purchases. While growth is the ultimate goal, if you’re struggling to maintain a healthy balance sheet, delaying purchases until you can generate more working capital to accommodate them is crucial. For example, let’s pretend you’re a restaurant. You’re moving around $50,000, but after you pay your vendors, staff, and landlord, you’re only keeping $10,000, and that’s your networking capital. If you can consolidate some of this cost, for example automate ordering process and reduce waiter’s team, you can lower the liability cost and generate more profits. Again, this is something that a working capital loan can help with if liability removal strategies aren’t working or aren’t feasible.

What is a Working Capital Loan?

Alright, we’ve talked about a variety of issues that can pop up with working capital and damage your ability to grow, but now it’s time to start talking about real solutions. There are a lot of situations where you just don’t have any room to work with. You can’t boost your assets, because you don’t have capital, and you can’t remove any liabilities, because they’re all long-term, non-negotiable, and absolutely required. So, how do you get over that speed bump? Primarily, you can get a working capital loan. A working capital loan is a loan used to overcome cash flow problems; but it’s not just used in negative circumstances. Any business owner can benefit from one at a certain point, and it can be a positive experience. Here are some of the ways it’s used.

1. Funding Growth Goals

Sometimes, you’ll have growth goals, and you’ll have positive working capital, but you just don’t have enough funds. In that circumstance, you can use a working capital loan to get that extra bit of funding you need in the short term. For example, let’s say it’s the perfect time to open a new location, but you’re $20,000 short on the overall costs. A working capital loan can help. Of course, the payments will become liabilities later. So, it’s best to be in a relatively healthy position when using a loan for this purpose.

2. Overcoming Financial Speed Bumps

Every business will experience a speed bump in its financial growth at some point. Take COVID-19 for example. Nearly every business went from doing great to suddenly seeing a drop in assets for one reason or another. A working capital loan can help overcome those bumps. If you go into the negative slightly, you can get a working capital loan that helps you remove smaller liabilities and invest in ways to build up non-depreciating assets to grow your margins. There are strategies involved in using a working capital loan this way, but one can save a business and keep it above water in such situations. It’s a lot like when you accidentally spend too much of your check as an average person, and your car payment is coming up. You don’t want to lose your car. So, you get a personal loan to cover it until you’re in a better situation.

3. Waiting on Invoice Payments

In an ideal world, all customers would pay on time, and you’d know exactly when funds were going to arrive. Unfortunately, that’s not how it works. Sometimes, you’ll technically have plenty of working capital on the horizon, but invoices just aren’t getting paid on time. A working capital loan can work like an advance on those invoices to make sure you’re still able to make moves while you wait.

4. Taking Advantage of Opportunities

Sometimes, you’ll be presented with opportunities you don’t want to pass up. For example, maybe you rely heavily on a supplier’s hardware for one of the products you manufacture. For a limited time, they’re offering half-off on bulk shipments of that hardware. That can allow for tremendous savings in the future and a lot of potential for growth. However, you might not have the ability to fund it without throwing your balance sheet off balance. This is another situation where a working capital loan can be the little edge you need to come out on top. Its fast, gets the job done, and keeps you from missing such fruitful opportunities.

Understanding the Working Capital Cycle

Beyond noticing problems with your working capital and finding solutions, you’re also going to want to look at the working capital cycle. This will help you predict when you’re going to have certain assets available, and that allows you to plan for them efficiently. The working capital cycle is the time it takes for your assets to become cash that can pay off your liabilities. For instance, think about the customer invoices for a subscription service. You know that 1000 customers are set to pay their invoice on the 30th. That means that, while you have those accounts as assets, they aren’t realized yet. You don’t actually have the money. The time between now and those payments clearing is your working capital cycle. After the 30th, you would be able to pay your liabilities in this scenario. As such, you want to streamline your working capital cycle as much as possible to ensure everything is moving quickly and efficiently. The best way to do this is to ensure that your customer payments are covering your liabilities. Since waiting for accounts to clear usually takes the longest, ensuring that they pay the liabilities off allows your other assets to simply keep growing and building up more working capital.

The Risk of Certain Working Capital Assets

You’ve probably put together a decent understanding of what working capital assets are at this point. If not, the basics are your customer invoices, inventory, cash, and pre-paid debts. One of those is somewhat volatile, and you shouldn’t aim to build much of your working capital on it. That’s your inventory. Your inventory can be a risky asset. It can become obsolete, depreciate in value, and dramatically impact your working capital amount without any chance of turning into cash. Take fidget spinners for example. During the craze, everyone stocked up on them. That was almost guaranteed cash flow. However, when the trend stopped, that inventory became largely useless. Anyone with too much inventory consisting of that product saw their cash flow tank. This can happen with anything. So, it’s important to understand that risk, diversify assets, and have a solid plan to use your inventory; not just stockpile it for perceived working capital. Think of all the people who bought into Beanie Babies in the 90s, and then think of what happened a few years later when no one cared. The Beanie Babies represent your inventory, and no one caring represents your entire inventory devaluing like crazy. You don’t want things sitting around unless they are guaranteed to be necessary for the future.

The Three Types of Working Capital and How to Differentiate

Finally, there are three types of working capital, and while they all generally work the same way, you will need to differentiate between them.

1. Net Working Capital

This is all the working capital you have at your disposal, and it’s the general number that you’re going to want to keep tabs on.

2. Temporary Working Capital

This is your working capital amount in temporary situations. Think of things such as the speed bumps we talked about earlier, or maybe even expected boosts such as holiday sales. Since the causes for the fluctuations are temporary, you have to work that into your understanding of your working capital during that time period.

3. Permanent Working Capital

The name of this one is misleading. It’s not the amount you’re guaranteed to have all the time. It’s the amount you absolutely need to make it. If you make less, your business’s health starts dropping, and you either fix it or lose it. This is the bottom line of what you need to barely get by, and you want to calculate it regularly since your liabilities and assets will change regularly.

Get a Working Capital Loan with 2M7 Financial Solutions

If you’ve gone through this brief guide and realized you could really use a working capital loan to help your business for any reason, contact us to start the process. We specialize in advanced loans that can help your business seize opportunities, fix temporary problems, and continue operating in a healthy state.

Starting a new business can be an exciting and exhilarating experience, but sometimes small business owners get caught up wearing too many hats that they stumble into common business pitfalls. Avoid risks in your organization by learning the top small business threats.

Lack of Legal Expertise

Smaller businesses may not have the in-house legal expertise to read over contracts and consistently ensure legal compliance. Whether you decide to hire someone with legal experience or find an outsourced partner, small business owners should always feel confident they are protected against legal action.

Liability Concerns (Personal and Business)

Small business owners have to consider all the types of insurance they might need. From personal liability insurance to cyber insurance and home-based business insurance, there are unique insurance risks small businesses face that shouldn’t be overlooked. Without proper insurance, one unforeseen accident could sink your business before you have the time to grow it.

Unforeseen Interruptions

No matter how well you plan, something is going to go wrong. Whether it’s a cash flow gap, unexpected work delay, or a flood, there will eventually come a time when you will need additional funding or capital to get through the interruption. While a business loan might first come to mind, consider a merchant cash advance to get funding faster.If you are looking for an alternative funding solution made for small businesses, consider how a merchant cash advance can help you get back on track. Talk to one of our experts today.