Why a Merchant Cash Advance is Better than a Business Loan

There's a huge misconception in the world of business. People tend to think that if a company (that's not a startup) has to borrow money, it's not successful. Yes, in certain situations, you do need some capital to get up and running from a few bad months. However, usually, it isn't bad for your company. It can be a huge boost for your business and take your sales to a new height that you didn't know existed. Here are five reasons why successful businesses needs to borrow money.

Meet Consumer Demands

If you're running a successful business, you're going to scale over time. Your customers will increase, and your current production capacity won't meet your future demands. Scaling is an important part of the journey, and if you don't speed up production, the sign that says 'out of stock' will run your enterprise into the ground. Taking a merchant cash advance (MCA) could be a great way to upgrade equipment and start meeting consumer demands. It does cost you money upfront, but in the long run, it'll boost your profits tenfold. For a closer look at how this type of funding fits a growing business, read using a merchant cash advance to grow your business.

Stepping Away from a Rough Patch

We mentioned COVID-19 a while ago, and it is a major reason why companies need to be open to the idea of borrowing money. Millions of businesses globally shut down because either their services weren't required by the public or they couldn't maintain enough profits to stay above water. If your company struggled to find ground but still made it to the early post-COVID era we're in right now, you're lucky. However, things might not be such food to you if you can't get yourself back to a certain level of stability. By taking a merchant cash advance, you might be able to hire new personnel, find new contractors to work with, spend more on advertising, and get back to work!

Making Payments on Time

Even some of the top businesses in the world need raw materials to make their products. And, most of the time, payments from customers take months until they're in the pocket of the finance department. To make sure you make all your payments on time, an MCA will help you keep the wheel spinning, and since you already have the money needed to pay it back, you're good to go.

Keeping Up With Competition

No matter what you sell, there's probably some other businesses out there that has been in the same industry for longer than you have. This means that they have a stable grip on the market and have a better cash flow to scale their business. Taking a merchant cash advance is like a quick hack to catch up to your competition and speed up sales much quickly as compared to the other, more traditional routes.

Reducing Personal Investments

If you’re running a small to medium business, it’s always tempting to put in all your personal savings to keep the business afloat. Building a cash reserve is a good way to keep financial problems at bay. However, a recommendable way to save yourself from the pitfall of personal investments is to borrow money. By bringing in the cash you need from other places, you’re keeping your bank account safe and sound.

Closing Thoughts

The word 'debt' is not the final nail in the coffin for your company. With proper planning, it can help you reach heights that you never imagined. That is where we come in. 2M7 Financial Solutions is a company that offers merchants cash advances, which you can return from a specific percentage of your sales. If you're looking for a reliable company to help you outshine your competition, request a quote, we will be happy to assist you.

Marketing is the first line item owners cut and the last one they should. A business that stays invisible does not grow. A large spend is not the answer either. Owners who win on a tight budget pick a few tactics that pay back quickly. They run them consistently and track the results. Here are five that work, followed by how to fund a larger push when the numbers justify it.

1. Improve your online presence 

Your website and social profiles work like a storefront that never closes. Most of your competitors already have one, and customers expect to find you online before they ever call or visit. Being online is only the baseline. Being easy to find and easy to trust is what earns the sale.

Start with what costs nothing

Claim and complete your Google Business Profile. Make sure your website loads quickly on a phone. Put one clear offer on your homepage. Then pick one social platform where your customers actually spend time and post there consistently for ninety days before you judge the result. Spreading yourself across four platforms produces four weak accounts.

2. Sell more to the customers you already have

BDC reports that selling to a new customer can cost about five times as much as selling to an existing one. The cost gap between new and existing customers should shape your marketing budget. Writing personally to your ten best customers only takes an afternoon. Inviting them to preview a new product costs almost nothing. A retail shop can go further with a simple points card that rewards the third and fifth visit. Repeat buyers are also your cheapest source of honest feedback, so ask them what you should change. A loyalty program raises the value of each customer without raising your ad spend.

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3. Ask for referrals

Referrals need no ad spend. The lead also arrives already trusting you.  Most owners skip them because asking feels awkward. Ask at the moment the customer is happiest, right after a job goes well or a compliment lands. A restaurant can slip a card in with the bill that gives both the guest and their friend a free appetizer. A service business can ask at final payment. Make the offer simple enough to explain in one sentence.

4. Own your local market

For most small businesses the customer base sits within a short drive. Reputation inside that radius compounds. Ask every happy customer for a Google review. Sponsor a minor hockey team or a charity drive so your name shows up where your neighbours already look. Contractors can photograph finished jobs and put a sign at every active site. A trucking company can send five local shippers a short weekly note on available capacity, so it is the first call when freight needs to move. Small, repeated visibility beats one expensive campaign.

5. Build an email list you own

A social following depends on someone else's algorithm. An email list does not. Collect addresses at checkout, on invoices and through a sign-up form on your website. Follow Canada's anti-spam rules from the first sign-up. The CRTC guidance says CASL requires consent, sender identification and an unsubscribe mechanism for commercial messages.  Consent can be express or implied, but implied consent expires: two years after a purchase and six months after an inquiry. Ask for express consent at sign-up and record how and when each person opted in.

When a bigger push makes sense

Low-cost tactics have a ceiling, and the hidden cost is your time. At some point a paid campaign, a website rebuild, a seasonal inventory build or a marketing hire is the faster route to revenue. The question is how to pay for it without starving day-to-day operations.

Fund it against a measurable return

Only fund marketing you can measure. Set a target such as cost per lead, then work out how many sales it takes to cover the spend. Give each campaign its own promo code or landing page so you know which dollars produced sales. Cut anything that fails after sixty days and put that money behind what works.

If the math works, the funding structure matters as much as the campaign. A merchant cash advance is not a loan, so there is no interest rate. You pay a one-time cost of capital that you know before you sign. 2M7 Financial Solutions’ advances range from $5,000 to $300,000. Most applications receive a decision within 24 hours, which fits a campaign with a fixed launch date. To qualify, a business must operate in Canada, have run for at least three months and bring in at least $15,000 a month.

Match repayment to revenue

Marketing pays back on a delay. An ad you run in March may not produce full revenue until May. Fixed payments that start immediately can squeeze operations during that gap. Businesses that process daily credit and debit payments can choose flex payments, where repayment rises and falls with sales. Fixed payments are also available.

Bad credit does not end the conversation

Many owners assume a weak credit history rules out funding. With 2M7, bad credit will not automatically sink an application. The team weighs monthly revenue, time in business and industry alongside it.

Put your marketing budget to work

If a marketing push is on your calendar, contact 2M7. More than 5,000 Canadian businesses have partnered with 2M7. Send three months of bank statements, a photo ID and a void cheque, and we will reach out as soon as possible. The team will help you choose between fixed and flex payments during the process. Then spend the money on the campaign instead of waiting on it.

FAQs

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Can I use a merchant cash advance to pay for marketing?

Yes. 2M7 funding can go toward advertising and promotions, and it has no narrow spending restrictions tied to specific categories. Business owners use it for things like a paid ad campaign or the inventory needed for a seasonal push. Funding ranges from $5,000 to $300,000.

How is a merchant cash advance different from a business loan?

A merchant cash advance is not a loan, so there is no interest rate. You pay a one-time cost of capital instead. 2M7 shows you that cost before you sign, and you pay it off over time along with the funds. No collateral is required.

What are the eligibility requirements?

Your business must be located in Canada. It must have operated for at least three months and bring in at least $15,000 a month. You also cannot have an open bankruptcy. Bad credit does not automatically rule you out, because 2M7 also looks at monthly revenue, time in business and industry. You will need three months of bank statements, a photo ID and a void cheque.

Can I choose how I repay the funding?

Yes. 2M7 offers fixed and flex payment options. Fixed payments stay at a scheduled amount, while flex payments are based on a percentage of daily credit and debit sales and are available to businesses that process those payments.

What is the cheapest way to market a small business in Canada?

The cheapest tactics cost time instead of money. Claim your Google Business Profile and ask happy customers for reviews. Ask for referrals and sell more to the customers you already have. Add an email list you own so you are not relying on a social algorithm. No single tactic wins for every business. Pick two or three, run them consistently for ninety days and track what brings in sales before you spend on paid ads. 

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Ontario, Alberta, Saskatchewan and Manitoba all require an owner to pay a contractor's proper invoice within 28 days, or to dispute it in writing within 14 days. Once paid, a contractor has 7 days to pay its subcontractors. The provinces differ on holdback, lien deadlines and which projects are covered: Manitoba's holdback is 7.5% while the others hold back 10%, and Saskatchewan's lien period is still 40 days while the others allow 60.

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These rules are known as prompt payment legislation. They set a clock on construction payments that starts when a contractor delivers a proper invoice, and they give unpaid parties a fast dispute process called adjudication. Each province built its own version, so a contractor working across provincial lines faces different deadlines on each job.

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This guide compares the rules in each province, explains what they mean for a contractor's cash flow, and sets out what to do when a payment is late. It is general information, not legal advice. Check your contract and the current statute, or speak with a construction lawyer, before acting on a specific dispute.

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Prompt payment rules by province at a glance

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Ontario, Saskatchewan and Manitoba apply prompt payment to contracts entered into on or after the in-force date. Alberta also required contracts already in place to comply by August 29, 2024. Alberta's column covers private projects. Contracts with the Government of Alberta follow separate rules, explained below.

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Prompt payment in other jurisdictions

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What these rules mean for a contractor's cash flow

Prompt payment shortens the wait for most of a contractor's money, but it does not remove the wait. Three gaps remain even when every party follows the rules.

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The billing cycle. Proper invoices are usually issued monthly, and Alberta requires one at least every 31 days. Work done early in a billing period is not invoiced until the period ends, and the owner then has 28 days to pay. Materials bought on day one can go unpaid for close to two months.

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The holdback. On a $200,000 contract in Ontario, Alberta or Saskatchewan, the owner retains $20,000. In Manitoba the holdback on the same contract is $15,000. On most projects that money is released only after the lien period expires near completion. Ontario now requires annual release on all contracts, and Alberta requires annual or phased release on contracts over $10 million that run longer than a year.

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Payment down the chain. A subcontractor's 7-day clock starts when the contractor is paid. If the owner pays on day 28, the subcontractor may wait 35 days from the contractor's invoice. In Ontario, Saskatchewan and Manitoba, if the owner does not pay at all, the contractor must still pay its subcontractors by day 35 after it invoiced the owner, unless it gives them a notice of non-payment.

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Meanwhile payroll, equipment rentals and supplier accounts run on their own schedules, often weekly or within 30 days. A busy contractor can be profitable on every job and still be short of cash between invoices. Planning for that gap is part of bidding a job, not an afterthought.

Province-by-province details

Ontario

Ontario's Construction Act introduced prompt payment on October 1, 2019, for public, private and alternative financing and procurement contracts. Amendments in force since January 1, 2026, make an invoice proper unless the owner gives written notice of a deficiency within 7 days.

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The 2026 amendments also require holdback to be released every year. Within 14 days after each contract anniversary, the owner must publish a notice of annual holdback release, then pay the accrued holdback between 60 and 74 days after publication, provided no lien remains undischarged. For contracts entered into before January 1, 2026, annual release begins on the second anniversary after that date. Disputes go to adjudication through the Ontario Dispute Adjudication for Construction Contracts (ODACC), and parties can now also retain private adjudicators qualified by ODACC.

Alberta

Alberta's Prompt Payment and Construction Lien Act has applied to private projects since August 29, 2022. Alberta allows 90 days to register a lien for the supply of ready-mix concrete and for oil or gas well work, longer than the general 60. Late payments carry interest at the contract rate, or the rate in the Judgment Interest Regulation if the contract sets none.

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Contracts with the Government of Alberta entered into on or after April 1, 2025, follow a separate prompt payment process under the Public Works Act. The Crown must pay an undisputed proper invoice within 28 days. Contractors must pay subcontractors within 35 days of receiving the subcontractor's proper invoice, and subcontractors pay their own subcontractors within 42 days. Payment disputes can go to adjudication up to the Court of Justice's monetary limit, currently $200,000. Capital asset upkeep contracts and special scope contracts, where the contractor provides financing, are excluded.

Saskatchewan

Saskatchewan added prompt payment to The Builders' Lien Act on March 1, 2022, for contracts entered into on or after that date. The Act binds the Crown, with exclusions such as highway work, and mining and certain power contracts are exempt. Saskatchewan's lien period is 40 clear days after the triggering event, such as completion or abandonment, which makes it the shortest of the four provinces. Adjudication runs through the Saskatchewan Construction Dispute Resolution Office (SCDRO).

Manitoba

Manitoba's prompt payment rules took effect April 1, 2025, and apply only to contracts entered into on or after that date. The same amendments raised the lien period from 40 to 60 days. Manitoba's holdback is 7.5%, retained for at least 60 days after substantial performance or completion. The Act binds the Crown but excludes Manitoba Hydro contracts for generating stations and related plant, and work under contracts governed by The Infrastructure Contracts Disbursement Act, which include certain provincial highway contracts. Architects' and engineers' fees are also exempt from prompt payment.

What to do when a payment is late

The prompt payment process gives a contractor several remedies short of court. Work through them in parallel, because the lien deadline keeps running while you pursue the others.

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1. Confirm your invoice was proper. The 28-day clock only starts on a proper invoice, which must include the details the statute lists, such as the invoice date, the work period, the amount and payment terms. In Ontario, an owner who finds a deficiency must now say so within 7 days.
2. Check for a notice of non-payment. If the owner disputes the invoice, it must give written notice within 14 days stating the amount withheld and why. Any undisputed amount is still due within 28 days.
3. Track interest. Unpaid amounts accrue interest in all four provinces. Saskatchewan and Manitoba use the prejudgment rate, or the contract rate if higher. Alberta uses the contract rate, or the Judgment Interest Regulation rate if the contract sets none.
4. Start adjudication. For a disputed amount, a contractor can refer the dispute to the province's adjudication body. Adjudication is designed to resolve payment disputes faster than court, and the decision must be followed unless a court or arbitrator later decides otherwise.
5. Protect your lien rights. Register a lien within the provincial period (60 days in Ontario, Alberta and Manitoba; 40 clear days in Saskatchewan) or lose the right. Ontario extends the lien period in some cases where adjudication has started, but get legal advice before relying on an extension.

Covering costs while you wait to be paid

Prompt payment sets a deadline, but contractors still carry materials, payroll and holdback for weeks on every project. Before bidding, map when each invoice will be paid and when each major cost falls due. Negotiate deposits or mobilization payments where you can, and invoice on the first day the contract allows.

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When the gap is still too wide, working capital can bridge it. A merchant cash advance from 2M7 Financial Solutions provides funding based on a business's revenue, with no collateral required, and repayment can be set as a percentage of sales. 

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See how contractors use it on the construction funding page or see what options fit your project schedule.

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Frequently asked questions

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How long does an owner have to pay a contractor in Ontario?

An Ontario owner must pay a contractor's proper invoice within 28 days of receiving it, unless it gives a notice of non-payment within 14 days. Undisputed amounts are still due within 28 days.

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Does Alberta have prompt payment legislation?

Yes. Alberta's Prompt Payment and Construction Lien Act has applied to private projects since August 29, 2022, and owners have 28 calendar days to pay a proper invoice. Contracts with the Government of Alberta entered into on or after April 1, 2025, follow a separate prompt payment process under the Public Works Act.

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Does British Columbia have prompt payment legislation?

BC's Construction Prompt Payment Act received royal assent on November 27, 2025, but is not yet in force. Once in force, owners will have 28 days to pay a proper invoice.

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What is the holdback percentage in each province?

The holdback is 10% in Ontario, Alberta and Saskatchewan, and 7.5% in Manitoba.

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How long do I have to register a construction lien?

The lien period is 60 days in Ontario, Alberta and Manitoba, and 40 clear days in Saskatchewan. Alberta allows 90 days for the supply of ready-mix concrete and for oil or gas well work.

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How fast must a contractor pay its subcontractors?

In Ontario, Alberta, Saskatchewan and Manitoba, a contractor must pay its subcontractors within 7 days of receiving payment from the owner, unless it gives a notice of non-payment. In Ontario, Saskatchewan and Manitoba, a contractor that has not been paid must still pay its subcontractors by day 35 after invoicing the owner, unless it gives a notice of non-payment.

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What is construction adjudication?

Adjudication is a fast dispute process for construction payment disputes, run by a provincial body such as ODACC in Ontario. The adjudicator's decision is binding on an interim basis, which means it must be followed unless a court or arbitrator later decides otherwise.

Sources

Checked October 13, 2026.

• Ontario Construction Act, R.S.O. 1990, c. C.30
• Ontario Ministry of Transportation: Prompt Payment Administration Manual
• Ontario Bar Association: Key 2026 amendments (January 15, 2026)
• Osler: Ontario Construction Act amendments now in effect (March 2, 2026)
• Canadian Bar Association: Changes to the Ontario Construction Act
• Ontario Dispute Adjudication for Construction Contracts (ODACC)
• Government of Alberta: Prompt payment rules for the construction industry
• Government of Alberta: Extending prompt payment to the Public Works Act (May 15, 2025)
• Alberta Land Titles: Construction lien checklist
• Bennett Jones: Prompt payment legislation in Alberta
• McMillan: Alberta's Prompt Payment and Construction Lien Act (August 30, 2022)
• Saskatchewan: The Builders' Lien Act (consolidated)
• Saskatchewan: The Builders' Lien (Prompt Payment) Amendment Act, 2019
• Manitoba: The Builders' Liens Act, C.C.S.M. c. B91
• Manitoba Prompt Payment Adjudication Authority
• Federal Prompt Payment for Construction Work Act, S.C. 2019, c. 29, s. 387
• Order Designating Provinces Under Subsection 6(1) of the Federal Prompt Payment for Construction Work Act
• Government of British Columbia: Prompt payment legislation (updated August 20, 2026)
• McCarthy Tétrault: Québec adopts prompt payment regulation (September 8, 2025)
• Osler: Canadian prompt payment and construction law reforms (updated March 30, 2026)

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