Why a Merchant Cash Advance is Better than a Business Loan

Many businesses today are facing a cash crunch. In this environment, it’s important to understand the options you have as a business owner. There may be more avenues available than you think.One of those could be a merchant cash advance. What is a merchant cash advance, and how does it work? This guide answers these questions and more.

What Is a Merchant Cash Advance?

A merchant cash advance, or MCA, is a financing option available to many retailers, restauranteurs, and other business people. With this option, you receive cash in advance of actually earning it. The lender assesses you against your anticipated future credit card sales. They’ll then offer you a percentage of those sales as cash.You pay the advance back as you make those credit card sales. The lender takes a set percentage of each sale and puts it towards paying back the advance.

How Are MCAs Different from Business Loans?

A merchant cash advance is different from a business loan in a few ways. First, a business loan is assessed against your history. To decide if you’re eligible for a loan, the lender will look at your credit score. That includes information about payment history, how you’ve handled other debts, and more. They’ll also look at your business’s past income.They’re less interested in information about projected futures. You may show a potential lender your projections for the rest of the year, but they prefer more concrete evidence.The MCA is leveraged against your future sales. Instead of looking at your credit history and past earnings, the lender is interested in predicting future sales.That’s why this option is known as an advance, not a loan. The lender is advancing anticipated funds to you. They believe you’ll earn those funds in the future, so all that changes is when you get the money.Another difference between a business loan and a merchant cash advance is the repayment terms. A business loan is usually an installment loan. That means you’ll make a set payment at regular intervals. Those can be monthly, weekly, or even biweekly.With a merchant cash advance, the lender takes a percentage of daily credit card sales and applies that to your repayment. If your sales are down one day, you don’t need to worry about “making up” the difference or ensuring you’re meeting a minimum payment amount. Similarly, if your sales are high on another day, you’ll be able to repay more of your advance.There are also differences in how the lender earns on the money they’ve given you. A business loan will have an interest rate. Merchant cash advances usually come with holdback rates and repayment rates. Repayment rates are sometimes called factors.The holdback rate is the daily percentage you pay to the lender on your sales. The repayment or factor rate is the amount typically charged. You may, for example, pay a factor rate of 1.20 or 1.40, which means you’ll pay the lender another 20 to 40 percent of the original advance.

Benefits of Merchant Cash Advances for Business Owners

Now that you understand how the MCA works, you’re probably wondering if there are any benefits to using one. There are quite a few, actually.First, merchant cash advances are often more accessible than business loans. This is especially true for startups or small businesses without lengthy operational histories. You may not be able to prove to a loan lender that you can repay a loan. If you have steady credit card sales or other revenue moving through your business account, then you should be able to qualify for an MCA.Another benefit is the speed with which funds can be delivered. Loan applications could take time to process. That’s because the lender wants to check in on your history and make credit inquiries. By contrast, a merchant cash advance lender is more interested in your future. They want to see you have funds moving through your account regularly, and they can use those numbers to anticipate future sales.This process takes much less time, which leads to faster approvals and deposits. If you need cash in a hurry, an MCA is a much faster option than a business loan.Flexibility is another major benefit of MCAs. Since the lender recoups a percentage from sales, the repayment goes up and down with your sales volume. You don’t need to worry if your sales fall, and you can repay the advance faster if your sales are high.

Drawbacks of MCAs

Like everything, merchant cash advances do have a couple of downsides. One is that MCAs don’t help you build credit.  That’s because they’re not loans. If you’re looking to build a better credit history for your business, you may want to investigate other options.Also, you have to consider that the annualized interest rate can be much higher than a business loan. MCAs could end up costing your business more than a loan might, especially over the long term.

How to Apply for a Merchant Cash Advance

MCAs are good options for business owners who need cash quickly and will pay it back relatively fast. They’re also an option for businesses that don’t have long operational histories or may not otherwise be approved for a loan.If that sounds like you, you might wonder how you can go about getting a merchant cash advance.

• Your first step should be to research providers in your area. Compare offers. Be sure you understand the holdback rate and factor rates for each offer.
• Fill out the application form provided by a lender. These are typically one to two pages. You’ll have to provide basic details about your business, such as your business tax ID.
• You’ll also need to provide documentation. This is usually a combination of bank statements and payment processing data. The lender will likely ask for several months’ worth of information, so they can accurately assess trends and the amount you qualify for.
• Once you’re approved, you can set up processing as required. Finalize the details on the advance, and make sure you understand the terms. Repayment sometimes starts as early as the next day.

Fund A Better Tomorrow for Your Business

If you’re worried about financing, you have plenty of options out there, and the merchant cash advance is just one of many.If you think a merchant cash advance might be right for you, get in touch with our experts. With their help, you can get access to the funds you need when you need them.

It shouldn’t come as a surprise that you need to build trust with your clients to drive sales. People buy from companies they trust, and you have to earn that trust. For most companies, that means building engaging relationships with clients over time. The more you interact with the client, the more opportunities you have to convince them to trust you.Building relationships is easier said than done. These five methods could help you engage with your clients on a deeper level.

Ask Questions and Get Answers

When was the last time you took a customer survey? Companies shouldn’t shy away from getting feedback from their clients. Ask the people you work with what you do well and where you can improve. It’s important to put that feedback into action. When your clients see you’re listening, they’ll feel their input really matters.

Go Above and Beyond

When you receive exceptional service, it stands out in your mind. You should aim to exceed your clients’ expectations at every turn. By doing so, you show how important the client is to you.

Communicate and Connect to Build Engaging Relationships

Have you ever watched a video or read an article, and thought, “This client needs to see this”? You should attend to clients’ needs this way. It’s part of communicating and connecting with people on a human level. By sharing content or sending an email to check-in, you can more easily build engaging relationships with your clients.

Show Appreciation

Everyone likes to feel important, and your clients are important to you. Show your appreciation by providing a loyalty program or a special offer.

Remember Patience is a Virtue

Today’s customers don’t like being pitched to, so cultivate patience instead. A client may not be ready to buy today. They may need more information. That’s okay. You can support them by answering questions and sharing information. By being helpful, not pushy, you’ll build trust and relationships with your clients.

Finance Your Relationship-Building Program

Building relationships drives sales and company growth. Conducting a survey or starting a loyalty program can cost though. Learn how a merchant cash advance could help you build better relationships.

Every new year brings new tools, techniques, and strategies that help small and medium-sized businesses succeed in an increasingly competitive world. Here are the top four business trends you need to look out for in 2019.

Cybersecurity

Cyber attacks are going to become a more common threat to small and medium-sized businesses. Everyone is a vulnerable target. Whereas many companies are actively preventing attacks, there will be a shift to proactive detection and response in the year to come.

Personalization

The personal touch is going to rein in 2019. Personalized marketing campaigns, transparency, and personal calls-to-action are going to be the ways to connect with potential customers.

Go Remote

The remote office is becoming increasingly a part of today’s business trends world. Small and mid-sized businesses can now reduce operating costs by rethinking their staffing strategies with the use of a remote workforce. With so many low-cost telecommunications platforms available, the days of the cubicle are now on the decline.

Reviews Are Key

Some business leaders resist social media use in the office, but social posting is a great way to connect with your local audience and get valuable reviews. Nearly 95 percent of shoppers read online reviews before making a purchase. It’s worth taking the time to gather testimonials and write case studies more now than ever.If you are looking to grow your business in 2019, there are alternatives to a traditional bank loan you should consider. For details on how you can get approved for a merchant cash advance, speak to one of our experts today.