The Pros and Cons of a Merchant Cash Advance

The business world is evolving and new small business trends are emerging. Which ones should small businesses adopt for 2020? These seven trends are great contenders.

Embrace Social Media Storytelling

Social media is everywhere these days. With the rise of Facebook Live and Instagram stories, everyone wants video content. Tell your brand’s story with a creative mix of social media.

Think Green and Social

Today’s customer wants to buy from a company that shares their values. Think about a green initiative like reducing waste or adopting biodegradable packaging. Social causes are also popular.

Learn to Leverage eCommerce

eCommerce is finally hitting its stride. Traditional retailers are getting in on the act. Create a great website for your small business and watch your profits soar.

More Technology to Do More

Technology is driving eCommerce, but it’s also driving other parts of your business. Think about how automation could help you keep the books, conduct payroll, and so much more.

Make Your Employees Happy

Businesses today are investing more in their employees. Employee happiness improves productivity and the bottom line. Think about training and development initiatives or a wellness program that will keep them moving.

New Marketing Trends Will Dominate

Digital marketing has finally surpassed traditional marketing. New digital marketing media continue to emerge as well. Think about the rise of voice search or the popularity of audio streaming services as you plan your next campaign.

Personalize Customer Service

Finally, small business owners must realize the importance of customer service. Deliver personalized service to every customer, and you’ll win their loyalty.

Get the Funds You Need

Any of these initiatives could be a big financial undertaking for a small business trends. Get the right financial backing with a merchant cash advance. With the right funds, the possibilities are endless.

Every new year brings new tools, techniques, and strategies that help small and medium-sized businesses succeed in an increasingly competitive world. Here are the top four business trends you need to look out for in 2019.

Cybersecurity

Cyber attacks are going to become a more common threat to small and medium-sized businesses. Everyone is a vulnerable target. Whereas many companies are actively preventing attacks, there will be a shift to proactive detection and response in the year to come.

Personalization

The personal touch is going to rein in 2019. Personalized marketing campaigns, transparency, and personal calls-to-action are going to be the ways to connect with potential customers.

Go Remote

The remote office is becoming increasingly a part of today’s business trends world. Small and mid-sized businesses can now reduce operating costs by rethinking their staffing strategies with the use of a remote workforce. With so many low-cost telecommunications platforms available, the days of the cubicle are now on the decline.

Reviews Are Key

Some business leaders resist social media use in the office, but social posting is a great way to connect with your local audience and get valuable reviews. Nearly 95 percent of shoppers read online reviews before making a purchase. It’s worth taking the time to gather testimonials and write case studies more now than ever.If you are looking to grow your business in 2019, there are alternatives to a traditional bank loan you should consider. For details on how you can get approved for a merchant cash advance, speak to one of our experts today.

Almost three quarters of business leaders say they aren’t prepared for a cyberattack. As breaches become more common, business owners and IT experts must protect their businesses. These five best practices make securing your business online easier.

1. Educate Your Employees

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‍One of the best things that helps securing your business online is to train and educate your employees. With the right training, they’ll be able to use the right security techniques.

2. Stay Up to Date

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‍Another important step you can take towards online security is updating your software. Software developers are always testing and patching potential problems. These patches and updates help keep your business more secure.

3. Firewalls Secure Your Business

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‍A firewall protects your internal networks from outside threats. If you let employees bring their own devices, these security measures are even more important.

4. Limit Access to Your Network

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‍Another important step is limiting who has access to the Internet through your networks.Secure access by creating accounts and monitoring privileges. If you have a public network, be sure to change the password regularly. That way, cybercriminals can’t gain access through hijacked devices that have stored login information.

5. Invest in Website Security

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‍The last step to creating online security for your business is to secure your website. Invest in an SSL certificate. Make sure you’re compliant with standards such as those for the payment cards industry.If you’re not sure what security measures you can take, ask your host. Online security isn’t just your responsibility. The partners you work with should also take steps to protect your information and your business.If you require quick access to cash to support your business online – a merchant cash advance is the fastest and easiest way of getting the necessary funds. Talk to us to discover options on how we can help you secure and grow your business.