Marketing is one of the aspects of your business that takes a lot of your revenue. Business owners are sort of blackmailed into spending too much cash just because they have to outweigh their competitors and sort of 'steal' customers away from them. That's how the world of business works. However, a small business is already short on funds, and they can't pour that much money into marketing without affecting operational costs. If you find yourself in a situation where you need to up your marketing game but don't have the funds to do so, you're at just the right place. Here are five things you need to know about marketing small businesses on a budget.

1. Stay Active on Social Media

Social media is one of the best forms of marketing that you have, and it's totally free. A lot of businesses look at social media as a tool just for outreach. It's a lot more than a way just to communicate with your audience. Social media provides your business with access to millions of people all over the world. The best part is that it doesn't matter what kind of business you have. You'll find tons of customers through social media.

2. Focus on Loyal Customers

Finding new customers is something that every business has to do to survive. You have to scale your business to grow substantially, and that can only happen when you have new customers. However, in an effort to obtain them, companies often overlook their current loyal customers. We consider that a huge opportunity being missed. You can offer rewards, dedicated customer support, and discounts to ensure that these people stay interested.

3. Think of Local Communities

Many businesses can take advantage of their local communities for growth and brand recognition. The best part is that you can advertise your business at some charity events, major gatherings, fairs, etc.

4. Reward Programs

Your current customers can be a gateway to obtaining brand-new clients as well. Reward programs are an amazing incentive that encourages people to recommend your company or service to their friends and family. Word of mouth drives an average of $6 trillion in revenue for businesses globally. That's more than enough incentive you need to start a rewards program.

5. Merchant Cash Advance

If you're planning to ramp up your marketing efforts but don't necessarily have the budget on-hand to make it happen, there are many financial organizations in the market that provide merchant cash advances. These MCAs are a lot different as compared to standard business loans. Instead of having to pay the money back in a lump sum, you’ll be returning the money through a percentage of your profits.

Closing Thoughts

Marketing does work, especially when it's carried out effectively and with consistency. Many will argue that it's one of the most profitable and, if you can’t seem to get your marketing done on a budget, 2M7 financial solutions is here to help you. We offer merchant cash advance to businesses in Canada. So, if you need some extra cash to fund your marketing campaigns, give us a call today to learn more.

It shouldn’t come as a surprise that you need to build trust with your clients to drive sales. People buy from companies they trust, and you have to earn that trust. For most companies, that means building engaging relationships with clients over time. The more you interact with the client, the more opportunities you have to convince them to trust you.Building relationships is easier said than done. These five methods could help you engage with your clients on a deeper level.

Ask Questions and Get Answers

When was the last time you took a customer survey? Companies shouldn’t shy away from getting feedback from their clients. Ask the people you work with what you do well and where you can improve. It’s important to put that feedback into action. When your clients see you’re listening, they’ll feel their input really matters.

Go Above and Beyond

When you receive exceptional service, it stands out in your mind. You should aim to exceed your clients’ expectations at every turn. By doing so, you show how important the client is to you.

Communicate and Connect to Build Engaging Relationships

Have you ever watched a video or read an article, and thought, “This client needs to see this”? You should attend to clients’ needs this way. It’s part of communicating and connecting with people on a human level. By sharing content or sending an email to check-in, you can more easily build engaging relationships with your clients.

Show Appreciation

Everyone likes to feel important, and your clients are important to you. Show your appreciation by providing a loyalty program or a special offer.

Remember Patience is a Virtue

Today’s customers don’t like being pitched to, so cultivate patience instead. A client may not be ready to buy today. They may need more information. That’s okay. You can support them by answering questions and sharing information. By being helpful, not pushy, you’ll build trust and relationships with your clients.

Finance Your Relationship-Building Program

Building relationships drives sales and company growth. Conducting a survey or starting a loyalty program can cost though. Learn how a merchant cash advance could help you build better relationships.

Extra financing a common problem for small businesses. Maybe you need to hire an employee or you require additional equipment to manage incoming orders. Whatever the case, you need capital to keep the business not just running but growing too.There is the traditional bank loan, but you’re not sure you’ll qualify. Maybe your application was rejected. Now you’re wondering what alternatives you have.If you’re looking for alternative financing options for small business, then check out these choices. One of them may be the right fit for your business.

Check Out a Merchant Cash Advance

The first alternative financing option to consider is a merchant cash advance, or MCA. This is different from a loan, because the lender looks at your future sales.They examine your past credit card sales to determine trends in the business. They use that information to estimate your likely future sales. Then they make you an offer for a cash advance.The MCA offers more flexibility than a traditional business loan, which makes it more attractive to small businesses. Your payments can fluctuate with your actual sales. If you do more credit card sales in a month, you’ll pay your advance back faster. If you have a bad month, your payment will be smaller, which can take the pressure off your business.

Think about a Line of Credit or Credit Card

A line of credit or business credit card are flexible options. These financing solutions are known as revolving credit. That means you can use them, in full or in part, to fund pretty much whatever your business needs at the moment.You can then pay them back as possible. As you pay down the line of credit or credit card, the funds become available for you to use again. This could be a great solution for a business with ongoing credit needs or one with some small cash flow issues.

Consider a Microloan

If you only need a small amount of money, you may be turned down for a business loan through the bank. That’s because institutional lenders tend to make big loans. They’re more lucrative for the lender.One option you have is a microloan. Microloans are typically offered by online lenders or other businesses, not big institutions, so do your research and choose a lender that works for you.

Look at Peer-to-Peer Lending

Yet another option you have is peer-to-peer lending. This could be a loan from a colleague or it might be run through a P2P lending platform.In the business world, there might be business-to-business, or B2B, lenders as well. These lenders can typically make you a better offer than an institution, and they may be more willing to finance smaller loan needs. You can usually find them online.

You Have Plenty of Options

As you can see, there are plenty of financing options available for small business. If you’ve been turned down for that bank loan, don’t fret. You can still find the funding you need.Is a merchant cash advance the right solution for you? Get in touch with the experts, and get the funds you need today.