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5 Ways To Market Your Small Business On A Budget

5 Ways To Market Your Small Business On A Budget

5 Ways To Market Your Small Business On A Budget
19
Aug 2021
27
Jul 2026

Marketing is one of the aspects of your business that takes a lot of your revenue. Business owners are sort of blackmailed into spending too much cash just because they have to outweigh their competitors and sort of 'steal' customers away from them. That's how the world of business works. However, a small business is already short on funds, and they can't pour that much money into marketing without affecting operational costs. If you find yourself in a situation where you need to up your marketing game but don't have the funds to do so, you're at just the right place. Here are five things you need to know about marketing small businesses on a budget.

1.   Stay Active on Social Media

Social media is one of the best forms of marketing that you have, and it's totally free. A lot of businesses look at social media as a tool just for outreach. It's a lot more than a way just to communicate with your audience. Social media provides your business with access to millions of people all over the world. The best part is that it doesn't matter what kind of business you have. You'll find tons of customers through social media.

2.   Focus on Loyal Customers

Finding new customers is something that every business has to do to survive. You have to scale your business to grow substantially, and that can only happen when you have new customers. However, in an effort to obtain them, companies often overlook their current loyal customers. We consider that a huge opportunity being missed. You can offer rewards, dedicated customer support, and discounts to ensure that these people stay interested.

3.   Think of Local Communities

Many businesses can take advantage of their local communities for growth and brand recognition. The best part is that you can advertise your business at some charity events, major gatherings, fairs, etc.

4.   Reward Programs

Your current customers can be a gateway to obtaining brand-new clients as well. Reward programs are an amazing incentive that encourages people to recommend your company or service to their friends and family. Word of mouth drives an average of $6 trillion in revenue for businesses globally. That's more than enough incentive you need to start a rewards program.

5.   Merchant Cash Advance

If you're planning to ramp up your marketing efforts but don't necessarily have the budget on-hand to make it happen, there are many financial organizations in the market that provide merchant cash advances. These MCAs are a lot different as compared to standard business loans. Instead of having to pay the money back in a lump sum, you’ll be returning the money through a percentage of your profits.

Closing Thoughts

Marketing does work, especially when it's carried out effectively and with consistency. Many will argue that it's one of the most profitable and, if you can’t seem to get your marketing done on a budget, 2M7 financial solutions is here to help you. We offer merchant cash advance to businesses in Canada. So, if you need some extra cash to fund your marketing campaigns, give us a call today to learn more.

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Why Maintaining a WorkLife Balance is So Important

People are working harder than ever. Chances are, you have put in some long hours at your job. While this is admirable, it is also important to make sure that you have a proper work-life balance. Here’s a look at the top benefits of properly balancing your life at the office and at home.

1) Reduces stress

According to a recent survey, due to Covid-19, the majority of the Canadians feel stressed during the day. With stress comes adverse effects to the body and the mind. Lots of that stress comes from fixation with work. Therefore, it is important to take your mind and your body away from the workplace to allow yourself time to depressurize from your daily responsibilities.

2) Prevents burnout

More and more people are switching careers. One of the reasons why people will leave a career after a few years is because of burnout. Therefore, it is important for people to have a chance to relax and not have to grind all the time at their job. By preventing burnout, you can continue on your career and potentially reach new heights at your job.

3) Ensures physical well being

No matter what your age, it is important to stay physically active. For those who work in an office for 12 hours a day, it is hard to get the physical activity needed to stay healthy. Thence, it is important for you to get out of the office, go for a walk or do some simple exercises to get the blood flowing and properly maintain your body. By staying physically active, you can lower your blood pressure, maintain a proper weight and prevent atrophy of your muscles.

4) It increases productivity

When you have a proper work-life-balance, you are able to get more things done. That’s because you will be refreshed and comfortable at your job which can lead to better productivity. It’s a good idea to give yourself at least 12 hours of free time between workdays to allow you to recharge and have full focus at your job.

5) Allows you to enjoy life

It’s important that you take the time to enjoy your life. After all, you will not look back on your life and regent not taking that extra business meeting. When you take the time to enjoy life, it will give you the energy to be more productive at your job. Be sure to give yourself time to take a vacation every now and then to feel better.

Need Help When Work Becomes Overwhelming?

If your business needs a little help, rely on 2M7 Financial Solutions to help you get back on track. We can provide your business with a merchant cash advance in one business day. Contact us today to learn more.

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June 1, 2026
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Why a Merchant Cash Advance is Better than a Business Loan

When the Tool Has to Fit the Business, Not the Other Way Around

At some point, almost every small business owner in Canada has looked at a business loan and felt the gap between what the bank wants and what their business actually looks like. Too short a history. Too small an ask. Too little collateral. Too much paperwork for too slow a process. The loan was designed for a different kind of business, and you were left to figure out something else.

That something else, for a growing number of Canadian business owners, is a merchant cash advance.

This is not about settling for a second option. In a lot of situations, a merchant cash advance is simply the better tool. Understanding why starts with understanding what most business loans are actually built for.

Business Loans Were Not Designed With You in Mind

Traditional business loans are structured around large capital needs, extended approval timelines, and borrowers who can prove years of consistent financial history. Many institutional lenders will not begin a conversation below a certain loan threshold, often $100,000 or more. If you need $30,000 to cover a cash flow gap between two contracts, or $50,000 to lock in a supplier discount before it expires, it helps to understand what alternatives to a business loan actually exist before assuming a traditional loan is your only path. 

The qualification requirements compound the problem. Banks want detailed business plans, multiple years of financial statements, personal guarantees, and often collateral. For a business that is six months old and generating solid monthly revenue, that history simply does not exist yet. The bank sees risk where the business owner sees momentum.

A merchant cash advance evaluates different signals entirely. Providers look at your actual sales volume, typically your credit and debit card transaction history, and use that to determine what you can reasonably receive and repay. The business you have built is the application. You are not being asked to prove what you might eventually become.

Repayment That Moves With Your Business

One of the most significant differences between a business loan and a merchant cash advance is how repayment works. A loan comes with a fixed monthly obligation. It does not matter whether November was your quietest month in three years or whether a large receivable is still outstanding. The payment is due, and it is the same number it was last month.

A merchant cash advance repays as a percentage of your daily sales. When business is strong, more gets remitted and the advance gets paid down faster. When business slows, the remittance drops accordingly. Your obligations shrink with your revenue and recover when revenue does.

For businesses that operate with any kind of seasonal pattern, this distinction is not a minor detail. A retailer carrying inventory into the holiday season, a contractor waiting on a draw schedule, a restaurant navigating the stretch between summer and fall: all of these businesses face months where a fixed loan payment creates real strain. The flexible structure of a merchant cash advance removes that strain, replacing it with a repayment rhythm that reflects how the business is actually performing.

Accessible When You Are Just Getting Started

The businesses that most need capital are often the ones traditional lenders are least willing to fund. A business that has only been operating for a few months does not yet have the credit history or financial documentation that banks require. That does not mean the business is not viable. It means the track record has not accumulated yet.

Merchant cash advances are accessible to Canadian businesses that have been operating for as little as three months and are generating consistent monthly revenue. The bar is set around what you are doing now, not what you were doing two years ago. For newer businesses already gaining traction, that is a meaningful difference.

It also means that an MCA can be used proactively, before a cash gap turns into a crisis. Business owners who understand their financing options ahead of time are the ones who can move quickly when a real opportunity appears: hire before the busy season, lock in inventory pricing, or cover a short-term gap without pulling from personal funds or slowing operations down.

No Hidden Fees, No Runaround

One of the quieter frustrations with traditional lending is that the real cost of a loan often does not become clear until you are already committed to it. Fees buried in fine print, penalties for early repayment, and compounding interest structures make it difficult to know upfront what you are actually agreeing to.

2M7's approach is different, and that commitment is not just marketing. You see what you will pay before you sign, and that is all you pay. No prepayment penalties, no hidden fees, no financial gibberish. For a business owner trying to make a clear-eyed decision about capital, that transparency matters.

The Right Tool for the Right Moment

A business loan has its place. For large, long-horizon capital investments where extended repayment timelines make sense, it can be the right answer. But for the specific pressures most small businesses in Canada actually face, tight cash flow windows, seasonal cycles, growth that is moving faster than receivables, a merchant cash advance is built closer to the shape of the problem.

If you want to understand what an advance might look like for your situation, 2M7 is ready to walk through it with you.

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April 4, 2022
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Merchant Cash Advance vs. Cheques Factoring

Managing a small business is challenging. One of the common challenges for business owners is financing. Your company might not have a lengthy credit history or collateral to apply for a bank loan. Whether you want to grow your business or cover unforeseen expenses, you have come across other financing options. Merchant cash advance and cheques factoring are some of the available options for small businesses.

What Is Merchant Cash Advance?

A merchant cash advance is an alternative financing option for small businesses. You can take the funds upfront and pay them off with a percentage of future sales. The MCA is an ideal solution for businesses that need fast funding and might not be eligible to take a bank loan. The availability of funds is another excellent advantage. If your business needs the funds fast to proceed with the operations, the cash advance will be approved within a day or two.

PROS

Fast access to funds

When timing is crucial and you can't go through the lengthy bank approval process, the MCA is your solution. Small businesses can get funds within a day or two from submission. Unlike the traditional bank process, the financial institutions that issue MCAs don't do rigorous checks. They will check the business's past sales to determine whether they qualify for a cash advance.

Ideal for businesses that work with cash and credit cards

Retail and restaurant businesses rely on a high volume of credit card sales, making them ideal for obtaining MCA. If your business depends on cash or credit cards, a cash advance is the ideal financing method. This opportunity is perfect for the ones that don't rely on invoices. Instead, they take a percentage of the credit card sales to repay the loan.

CONS

High-interest rates

Merchant cash advance comes with higher interest rates than traditional bank loans. The convenience of having the funds fast will cost more. However, the price is worth paying when you need urgent funds to proceed with the business operations.

What Is Cheques Factoring?

A post-dated cheque is a cheque that can be cashed on the indicated date on the document's face. It is a form of advance payment and can be cashed on a specific date. According to Canadian laws, a cheque can't be cleared before this date. If you still need cash to keep your business's liquidity, you can sell the cheque to a factoring company.

PROS

Fast approval

Depending on the date indicated on the check face, you might have to wait long to receive the payment. If you need to meet your business needs urgently, factoring your cheques will provide you with funds quickly. They will pay off a particular value of the face value while keeping a specific percentage as a fee.

No credit score checks

When applying for a traditional bank loan, they will do a rigorous check on your financial history. When your small business is relatively new and doesn't have a credit history, you might be restricted from obtaining such loans. Your ability for cheque factoring isn't assessed with credit history, and you aren't required to disclose collateral. This is very important, as you don't need to put your property or equipment at risk. The factoring company will check the check for authenticity.

Not deal with cheques

Having to deal with cheques is a tedious job. Passing this responsibility to a third party means less time spent sorting out cheques so that you can focus on the more important aspects of your business.

CONS

Higher cost

The factoring company will charge fees to provide you with the cash in advance. They will usually pay 80% of the amount indicated on the face. However, the high cost might pay off if you need money urgently.  

Requirements

Cheques factoring companies might have specific requirements for cashing out your document. For example, the check drawer should be a reputable entity. Also, the factoring company might have particular requirements on the cheque's active time.

Merchant Cash Advance vs. Cheques Factoring

For cheques factoring, you will pay a fee to the factoring company expressed as a percentage of the total amount. On the other hand, you will pay off your MCA as a percentage of your future sales. When choosing the suitable financing method for your company, select the one that is a better fit for your needs. We at 2M7 are dedicated to providing the needed funds to enhance your business's liquidity without restrictions on how to use them. Get in touch with us, and we will answer your specific needs! For a broader look at how merchant cash advances can support business growth, read merchant cash advance benefits for business growth.

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