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5 Ways To Market Your Small Business On A Budget

5 Ways To Market Your Small Business On A Budget

19
Aug 2021
12
May 2026

Marketing is one of the aspects of your business that takes a lot of your revenue. Business owners are sort of blackmailed into spending too much cash just because they have to outweigh their competitors and sort of 'steal' customers away from them. That's how the world of business works. However, a small business is already short on funds, and they can't pour that much money into marketing without affecting operational costs. If you find yourself in a situation where you need to up your marketing game but don't have the funds to do so, you're at just the right place. Here are five things you need to know about marketing small businesses on a budget.

1.   Stay Active on Social Media

Social media is one of the best forms of marketing that you have, and it's totally free. A lot of businesses look at social media as a tool just for outreach. It's a lot more than a way just to communicate with your audience. Social media provides your business with access to millions of people all over the world. The best part is that it doesn't matter what kind of business you have. You'll find tons of customers through social media.

2.   Focus on Loyal Customers

Finding new customers is something that every business has to do to survive. You have to scale your business to grow substantially, and that can only happen when you have new customers. However, in an effort to obtain them, companies often overlook their current loyal customers. We consider that a huge opportunity being missed. You can offer rewards, dedicated customer support, and discounts to ensure that these people stay interested.

3.   Think of Local Communities

Many businesses can take advantage of their local communities for growth and brand recognition. The best part is that you can advertise your business at some charity events, major gatherings, fairs, etc.

4.   Reward Programs

Your current customers can be a gateway to obtaining brand-new clients as well. Reward programs are an amazing incentive that encourages people to recommend your company or service to their friends and family. Word of mouth drives an average of $6 trillion in revenue for businesses globally. That's more than enough incentive you need to start a rewards program.

5.   Merchant Cash Advance

If you're planning to ramp up your marketing efforts but don't necessarily have the budget on-hand to make it happen, there are many financial organizations in the market that provide merchant cash advances. These MCAs are a lot different as compared to standard business loans. Instead of having to pay the money back in a lump sum, you’ll be returning the money through a percentage of your profits.

Closing Thoughts

Marketing does work, especially when it's carried out effectively and with consistency. Many will argue that it's one of the most profitable and, if you can’t seem to get your marketing done on a budget, 2M7 financial solutions is here to help you. We offer merchant cash advance to businesses in Canada. So, if you need some extra cash to fund your marketing campaigns, give us a call today to learn more.

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What Lenders Look For Before Approving Small Business Funding in Canada

If you have ever sat across from a bank representative, filled out a stack of forms, and walked away empty-handed, you are not alone. Securing small business funding in Canada has become genuinely harder over the past few years. Interest rates have climbed, underwriting standards tightened, and many business owners who would have been approved without question five years ago are now facing rejection letters. That reality is frustrating, and it deserves to be named plainly before we talk about what you can actually do about it.

The good news is that understanding exactly what lenders evaluate changes the entire game. Whether you are pursuing a traditional bank loan, a Merchant Cash Advance, or another form of fast business funding, the criteria lenders use to assess your application are knowable. Here is what goes on behind the scenes.

Credit History vs. Business Health: What Actually Matters More

Personal credit scores get a lot of attention, and they do matter. But for most small business owners seeking funding outside the Big 5 banks, they are rarely the deciding factor. Alternative lenders are far more focused on the operational health of your business than they are on a three-digit number pulled from your credit bureau file.

The reason is simple: a lender who advances capital against your future revenue wants to know whether that revenue is real, consistent, and growing. A credit score tells them about your past borrowing behaviour. Bank statements tell them whether your business can actually repay what it borrows.

That said, a damaged personal credit history can still complicate your application, particularly when it comes to interest rates and loan structures. If you are worried that your credit history might disqualify you, you can read more about how to get a business loan with a bad credit score to see what other options are available.

The Big 5 Banks vs. Alternative Lenders: Understanding the Friction

Canada's major chartered banks operate under regulatory frameworks that require them to be conservative. Their approval processes are designed for businesses with established revenue, years of audited financials, strong personal credit, and collateral. For many small business owners, especially those in their first few years of operation, those requirements create a wall that is genuinely difficult to climb.

Alternative lenders exist precisely because that wall has left a large segment of the Canadian small business market underserved. Products like Merchant Cash Advances, revenue-based financing, and short-term small business loans were built for businesses that have real cash flow but do not fit a bank's rigid profile. The approval timelines are shorter, the documentation requirements are more practical, and the underwriting process is designed to assess your actual business rather than compare you to an institutional checklist.

This does not mean alternative lending is without scrutiny. Reputable alternative lenders still evaluate your application carefully. But the criteria they use tend to be more relevant to where your business actually is today.

Essential Documentation: What to Have Ready

One of the genuine advantages of working with an alternative lender like 2M7 over a traditional bank is how straightforward the documentation requirements actually are. While a bank might ask for years of audited financials, business plans, and tax returns, getting approved for a Merchant Cash Advance requires just three things:

  • Three months of business bank statements
  • A photo ID
  • A void cheque

That is it. The bank statements give lenders a clear picture of your cash flow, the frequency and consistency of deposits, your average balances, and how existing obligations are being managed. The ID and void cheque handle identity verification and ensure funds are deposited directly into the right account. 

Being organized still matters. Having these three documents ready before you apply signals that you run your business with intention, and it keeps the process moving quickly. Approvals can happen in as little as a few hours, with funds deposited within 24 hours of approval. If you want to put your best foot forward before applying, we've put together some effective strategies to help boost your business cash flow.

How Industry Risk Shapes Your Application

Not all businesses are treated equally by underwriters, and that is worth understanding before you apply. Lenders build risk models that factor in historical default rates by sector. Some industries are considered higher risk, not because of anything specific about your business, but because of how that category has performed across thousands of loans.

Restaurants, retail, and construction businesses, for example, often carry more scrutiny than professional services or healthcare businesses. Seasonal businesses face questions about cash flow stability. Newly regulated industries, or those with volatile margins, may trigger additional review.

This does not mean lenders in these sectors cannot get funded. It means the strength of your cash flow documentation, your time in business, and your repayment history need to work harder. Knowing which box your business falls into before you apply lets you structure your application in a way that addresses those concerns proactively. Regardless of your industry, the key is showing the stability of your operations.

Collateral: How It Works in the Canadian Landscape

Collateral requirements vary considerably between lenders. Traditional bank loans often require tangible assets like real property, equipment, or inventory as security. For many small business owners, that requirement alone is enough to end the conversation before it starts.

For 2M7, our Merchant Cash Advance requires no collateral. You are not asked to put your property, personal assets, or business equipment on the line. Funding is extended based on your business's revenue and performance, full stop.

At 2M7, we prioritize transparency and clarity. That means you will know your complete cost of capital before you sign, with no hidden fees or surprises down the line. If you have questions about how any part of the agreement works, we are always happy to walk you through it.

Ready to See What You Qualify For?

The application process does not need to feel like a black box. 2M7 works with Canadian small business owners every day to find funding structures that fit their actual situation, not just the profile a bank wants to see.

If you would like to talk through your options without any obligation, reach out to us directly. We will take the time to understand your business and connect you with a funding solution that makes sense.

Get Approved Today

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April 28, 2026
May 12, 2026

How To Get A Business Loan With a Bad Credit Score?

As a small business owner, when you go to a bank for a business loan, instead of looking at the performance of your business, the bank will check your personal credit score first. This means, even if your business is performing well and profitably, a fair credit score of 600-650 could prevent you from getting a small business loan. A credit score of under 600 portrays you as a high-risk borrower and will make it nearly impossible to borrow even a small loan.A low credit score stops business loans being disbursed to profitable and stable businesses. Bad credit history will follow you and your business for years. For example, you may have owned a successful business for a few years and now you are looking for funds to expand into another city or purchase more equipment, but when you visit the bank, the loan officer turns you away. Why? The answer is easy – his decision is based on your poor personal credit history.

Credit scores

There is no standard scale that defines your credit score. That evaluation varies from a credit agency to a credit agency as they set their own criteria. A credit report from Equifax may give a person one number, while a credit report from another institution will very likely suggest a higher or lower credit score for the same person. Credit scores in Canada are officially assessed by two entities: Equifax and TransUnion.

  • The higher the credit score, the safer it is to lend to you
  • Credit scores typically range from 300 to 900

Credit score brackets:

  1. 800-900 – Highest bracket; excellent credit history
  2. 700-799 – Very good credit history; lowest interest rates available
  3. 650-699 – the Lowest score that can receive standard loans
  4. 600-649 – Fair score; higher interest rates applicable
  5. 300-599 – Low scores; less likely to receive business loans

Therefore, if you have a credit score of 649 or lower, it will dramatically reduce the chance of your business loan being approved. Since major banks first look to the business owner’s personal credit score, even exceptional business performance may not make you eligible for loans, or high-interest rates may apply to you.

What happens if you have a low credit score?

If the borrower has a bad credit score, other than a higher likelihood of being refused a loan by the major financial institutions, there are a few other ramifications:

  • Higher interest rates on loans and lines of credit
  • Difficulty finding business premises
  • Security deposits required by utility companies
  • Higher insurance premiums for business assets

Private lenders help small businesses with bad credit history get loans

Fortunately, there are ways of getting business loans for your company even if you - the borrower - have bad credit. To get small business loans with bad credit history, private lenders are one of the best options. These are more local lenders, better tuned to market conditions, who offer more flexible loan options. There are many private lenders that can provide small business loans. Bad credit history or credit score will make little or no difference to the loan, depending on the type of loan you opt for. Moreover, the application process is much easier and repayments are more flexible. It is possible that a private lender will ask you to open a business bank account with them before they provide you with funding.

How to get a business loan with a bad credit score?

Merchant cash advance (MCA) lenders provide cash advances, customize private terms and business equity line of credit to small business owners. This would be the best way to get a business loan with no credit assessment, and beneficial repayment terms if you happen to have a bad credit history. Instead of checking your personal credit score, a merchant cash advance provider assesses your business’ performance and monthly credit card sales.The MCA lender will give you an upfront sum of cash in exchange for a percentage of the business’s daily credit card income.  The MCA lender will tie into the credit card processor directly to settle credit card payments so the business owner does not have to worry about missing the payments or dealing with administrative processes. There are many pros and cons of having MCA but regardless of that, it is still considered as the best way to get business fundings.A private term loan gives you the same perks as a small business loan from a major lending institution. However, the private lender does not give the same weight to your bad credit when deciding on the small business loan. Instead, the lender mitigates the risk with fixed daily repayment terms.A business equity line of credit is much less reliant on the credit history of the business owner. Therefore, if you have a bad credit history and require financing for your business, you can use your equity in the business as collateral. A business equity line of credit helps businesses resolve their cash flow issues, though it does require putting up a part of your ownership as collateral.

Start-up bad credit business loans

For entrepreneurs with bad credit seeking business loans for their start-up, private lenders and alternative lending are the best options. Where small business loan applications at major institutions have a less than 25% chance of approval, merchant cash advance (MCA) approvals stand at over 97%! This is because MCAs do not evaluate the business owner’s personal credit score, and only take into account business performance. Besides that, MCAs can be approved within 4-6 hours.Government loans and grants are also great options. Both have flexible repayment terms and offer additional business support to small entities. However, some of the government loans may require a good credit history and may have strict eligibility criteria.

Using business loans to rebuild your credit

Apart from using funds to expand their business, business loans can help borrowers improve their personal credit scores. Once you opt for an equity line of credit or a private term loan, make sure to pay on time and your credit score will improve over time. As a result, the better your credit score is, the lower your interest rates will be and you will have a greater chance to access financial lending markets.Borrowing is an inherent part of any business regardless of its size and the industry it operates in. Major financial institutions and private lenders usually lend to businesses with exceptional credit histories opposed to those with a bad one. Don’t let your bad credit history stop your business from getting the financing it needs. Options such as a merchant cash advance (MCA) will provide you with the required funding, as well as improve your credit card history in general. If you think it might be a good solution for you, do not hesitate to get in touch with us.

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January 5, 2021
May 12, 2026

Benefits of a Merchant Cash Advance for Small Business

As you seek out new financial solutions for your business, you’re wondering about merchant cash advances. What is an MCA, and what can it do for your small business?As it turns out, a merchant cash advance has serious benefits for small businesses. Check out these advantages, and you might be convinced that an MCA is the right move for you.

Funding Based on Your Future, Not Your Past

One of the biggest benefits of a merchant cash advance is that your future is more important than your past. With a traditional bank loan, you must provide your business’s past income and revenue. They’ll also want to see the business’s credit score and maybe your personal credit score.A merchant cash advance, however, is extended on the basis of anticipated future sales. The lender examines your past credit card and debit card sales to make an estimate about what you’ll earn in the future. They offer the advance based on what you’re likely to bring in.That’s great news for small businesses without a lot of history under their belt. Plus, since it’s forward-looking, it takes into consideration that your business is growing. That’s much better than a traditional loan that looks at your past and doesn’t consider your future needs.

You Can Use It for What You Need

A merchant cash advance offers more flexibility to a small business. Some traditional loans will earmark your funds for particular business uses. An equipment loan, for example, needs to be used to buy equipment. A payroll loan must fund payroll.An MCA can be applied to either of these expenses. Since the funds aren’t earmarked, you could use the MCA to help with payroll. Then you could take any leftover funds and put them towards that equipment.You can even use the MCA to help with day-to-day operations. Need petty cash? The MCA’s funds could stock it up. What about keeping the lights on? The MCA could help you with the electricity bill too.This gives small business owners greater freedom and flexibility than other traditional loan products.

A Merchant Cash Advance Offers More Payment Flexibility

Perhaps the biggest benefit is that the MCA gives small businesses more flexibility when repaying the advance.With a traditional loan, you’ll have a set monthly payment. If you experience a poor sales month, then you might only be able to make a partial payment. You might default on the loan or require another loan to pay it back.The MCA is different. The lender takes a percentage of your actual credit card sales as payment. When you have a good month, you can pay your MCA back faster. If you hit rough waters, then the payment decreases accordingly. You don’t need to worry about defaulting on the payments.

Discover the Benefits of an MCA for Your Business

These benefits can make a merchant cash advance the right choice for many businesses, but they’re especially helpful for small business owners.Ready to see what an MCA could do for your business? Get in touch with the experts to get the funds you need today.

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