5 Ways To Market Your Small Business On A Budget

It shouldn’t come as a surprise that you need to build trust with your clients to drive sales. People buy from companies they trust, and you have to earn that trust. For most companies, that means building engaging relationships with clients over time. The more you interact with the client, the more opportunities you have to convince them to trust you.Building relationships is easier said than done. These five methods could help you engage with your clients on a deeper level.

Ask Questions and Get Answers

When was the last time you took a customer survey? Companies shouldn’t shy away from getting feedback from their clients. Ask the people you work with what you do well and where you can improve. It’s important to put that feedback into action. When your clients see you’re listening, they’ll feel their input really matters.

Go Above and Beyond

When you receive exceptional service, it stands out in your mind. You should aim to exceed your clients’ expectations at every turn. By doing so, you show how important the client is to you.

Communicate and Connect to Build Engaging Relationships

Have you ever watched a video or read an article, and thought, “This client needs to see this”? You should attend to clients’ needs this way. It’s part of communicating and connecting with people on a human level. By sharing content or sending an email to check-in, you can more easily build engaging relationships with your clients.

Show Appreciation

Everyone likes to feel important, and your clients are important to you. Show your appreciation by providing a loyalty program or a special offer.

Remember Patience is a Virtue

Today’s customers don’t like being pitched to, so cultivate patience instead. A client may not be ready to buy today. They may need more information. That’s okay. You can support them by answering questions and sharing information. By being helpful, not pushy, you’ll build trust and relationships with your clients.

Finance Your Relationship-Building Program

Building relationships drives sales and company growth. Conducting a survey or starting a loyalty program can cost though. Learn how a merchant cash advance could help you build better relationships.

As a small business owner, when you go to a bank for a business loan, instead of looking at the performance of your business, the bank will check your personal credit score first. This means, even if your business is performing well and profitably, a fair credit score of 600-650 could prevent you from getting a small business loan. A credit score of under 600 portrays you as a high-risk borrower and will make it nearly impossible to borrow even a small loan.A low credit score stops business loans being disbursed to profitable and stable businesses. Bad credit history will follow you and your business for years. For example, you may have owned a successful business for a few years and now you are looking for funds to expand into another city or purchase more equipment, but when you visit the bank, the loan officer turns you away. Why? The answer is easy – his decision is based on your poor personal credit history.

Credit scores

There is no standard scale that defines your credit score. That evaluation varies from a credit agency to a credit agency as they set their own criteria. A credit report from Equifax may give a person one number, while a credit report from another institution will very likely suggest a higher or lower credit score for the same person. Credit scores in Canada are officially assessed by two entities: Equifax and TransUnion.

• The higher the credit score, the safer it is to lend to you
• Credit scores typically range from 300 to 900

Credit score brackets:

1. 800-900 – Highest bracket; excellent credit history
2. 700-799 – Very good credit history; lowest interest rates available
3. 650-699 – the Lowest score that can receive standard loans
4. 600-649 – Fair score; higher interest rates applicable
5. 300-599 – Low scores; less likely to receive business loans

Therefore, if you have a credit score of 649 or lower, it will dramatically reduce the chance of your business loan being approved. Since major banks first look to the business owner’s personal credit score, even exceptional business performance may not make you eligible for loans, or high-interest rates may apply to you.

What happens if you have a low credit score?

If the borrower has a bad credit score, other than a higher likelihood of being refused a loan by the major financial institutions, there are a few other ramifications:

• Higher interest rates on loans and lines of credit
• Difficulty finding business premises
• Security deposits required by utility companies
• Higher insurance premiums for business assets

Private lenders help small businesses with bad credit history get loans

Fortunately, there are ways of getting business loans for your company even if you - the borrower - have bad credit. To get small business loans with bad credit history, private lenders are one of the best options. These are more local lenders, better tuned to market conditions, who offer more flexible loan options. There are many private lenders that can provide small business loans. Bad credit history or credit score will make little or no difference to the loan, depending on the type of loan you opt for. Moreover, the application process is much easier and repayments are more flexible. It is possible that a private lender will ask you to open a business bank account with them before they provide you with funding.

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How to get a business loan with a bad credit score?

Merchant cash advance (MCA) lenders provide cash advances, customize private terms and business equity line of credit to small business owners. This would be the best way to get a business loan with no credit assessment, and beneficial repayment terms if you happen to have a bad credit history. Instead of checking your personal credit score, a merchant cash advance provider assesses your business’ performance and monthly credit card sales.The MCA lender will give you an upfront sum of cash in exchange for a percentage of the business’s daily credit card income.  The MCA lender will tie into the credit card processor directly to settle credit card payments so the business owner does not have to worry about missing the payments or dealing with administrative processes. There are many pros and cons of having MCA but regardless of that, it is still considered as the best way to get business fundings.A private term loan gives you the same perks as a small business loan from a major lending institution. However, the private lender does not give the same weight to your bad credit when deciding on the small business loan. Instead, the lender mitigates the risk with fixed daily repayment terms.A business equity line of credit is much less reliant on the credit history of the business owner. Therefore, if you have a bad credit history and require financing for your business, you can use your equity in the business as collateral. A business equity line of credit helps businesses resolve their cash flow issues, though it does require putting up a part of your ownership as collateral.

Start-up bad credit business loans

For entrepreneurs with bad credit seeking business loans for their start-up, private lenders and alternative lending are the best options. Where small business loan applications at major institutions have a less than 25% chance of approval, merchant cash advance (MCA) approvals stand at over 75%! This is because MCAs do not evaluate the business owner’s personal credit score, and only take into account business performance. Besides that, MCAs can be approved within 4-6 hours.Government loans and grants are also great options. Both have flexible repayment terms and offer additional business support to small entities. However, some of the government loans may require a good credit history and may have strict eligibility criteria.

Using business loans to rebuild your credit

Apart from using funds to expand their business, business loans can help borrowers improve their personal credit scores. Once you opt for an equity line of credit or a private term loan, make sure to pay on time and your credit score will improve over time. As a result, the better your credit score is, the lower your interest rates will be and you will have a greater chance to access financial lending markets.Borrowing is an inherent part of any business regardless of its size and the industry it operates in. Major financial institutions and private lenders usually lend to businesses with exceptional credit histories opposed to those with a bad one. Don’t let your bad credit history stop your business from getting the financing it needs. Options such as a merchant cash advance (MCA) will provide you with the required funding, as well as improve your credit card history in general. If you think it might be a good solution for you, do not hesitate to get in touch with us.

When the Tool Has to Fit the Business, Not the Other Way Around

At some point, almost every small business owner in Canada has looked at a business loan and felt the gap between what the bank wants and what their business actually looks like. Too short a history. Too small an ask. Too little collateral. Too much paperwork for too slow a process. The loan was designed for a different kind of business, and you were left to figure out something else.

That something else, for a growing number of Canadian business owners, is a merchant cash advance.

This is not about settling for a second option. In a lot of situations, a merchant cash advance is simply the better tool. Understanding why starts with understanding what most business loans are actually built for.

Business Loans Were Not Designed With You in Mind

Traditional business loans are structured around large capital needs, extended approval timelines, and borrowers who can prove years of consistent financial history. Many institutional lenders will not begin a conversation below a certain loan threshold, often $100,000 or more. If you need $30,000 to cover a cash flow gap between two contracts, or $50,000 to lock in a supplier discount before it expires, it helps to understand what alternatives to a business loan actually exist before assuming a traditional loan is your only path. 

The qualification requirements compound the problem. Banks want detailed business plans, multiple years of financial statements, personal guarantees, and often collateral. For a business that is six months old and generating solid monthly revenue, that history simply does not exist yet. The bank sees risk where the business owner sees momentum.

A merchant cash advance evaluates different signals entirely. Providers look at your actual sales volume, typically your credit and debit card transaction history, and use that to determine what you can reasonably receive and repay. The business you have built is the application. You are not being asked to prove what you might eventually become.

Repayment That Moves With Your Business

One of the most significant differences between a business loan and a merchant cash advance is how repayment works. A loan comes with a fixed monthly obligation. It does not matter whether November was your quietest month in three years or whether a large receivable is still outstanding. The payment is due, and it is the same number it was last month.

A merchant cash advance repays as a percentage of your daily sales. When business is strong, more gets remitted and the advance gets paid down faster. When business slows, the remittance drops accordingly. Your obligations shrink with your revenue and recover when revenue does.

For businesses that operate with any kind of seasonal pattern, this distinction is not a minor detail. A retailer carrying inventory into the holiday season, a contractor waiting on a draw schedule, a restaurant navigating the stretch between summer and fall: all of these businesses face months where a fixed loan payment creates real strain. The flexible structure of a merchant cash advance removes that strain, replacing it with a repayment rhythm that reflects how the business is actually performing.

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Accessible When You Are Just Getting Started

The businesses that most need capital are often the ones traditional lenders are least willing to fund. A business that has only been operating for a few months does not yet have the credit history or financial documentation that banks require. That does not mean the business is not viable. It means the track record has not accumulated yet.

Merchant cash advances are accessible to Canadian businesses that have been operating for as little as three months and are generating consistent monthly revenue. The bar is set around what you are doing now, not what you were doing two years ago. For newer businesses already gaining traction, that is a meaningful difference.

It also means that an MCA can be used proactively, before a cash gap turns into a crisis. Business owners who understand their financing options ahead of time are the ones who can move quickly when a real opportunity appears: hire before the busy season, lock in inventory pricing, or cover a short-term gap without pulling from personal funds or slowing operations down.

No Hidden Fees, No Runaround

One of the quieter frustrations with traditional lending is that the real cost of a loan often does not become clear until you are already committed to it. Fees buried in fine print, penalties for early repayment, and compounding interest structures make it difficult to know upfront what you are actually agreeing to.

2M7's approach is different, and that commitment is not just marketing. You see what you will pay before you sign, and that is all you pay. No prepayment penalties, no hidden fees, no financial gibberish. For a business owner trying to make a clear-eyed decision about capital, that transparency matters.

The Right Tool for the Right Moment

A business loan has its place. For large, long-horizon capital investments where extended repayment timelines make sense, it can be the right answer. But for the specific pressures most small businesses in Canada actually face, tight cash flow windows, seasonal cycles, growth that is moving faster than receivables, a merchant cash advance is built closer to the shape of the problem.

If you want to understand what an advance might look like for your situation, 2M7 is ready to walk through it with you.

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