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5 Low-Cost Ways to Market Your Small Business in Canada

5 Low-Cost Ways to Market Your Small Business in Canada

5 low-cost ways to market your small business in CanadaDecorative green blob shape
29
Sep 2026
12
Nov 2026

Marketing is the first line item owners cut and the last one they should. A business that stays invisible does not grow. A large spend is not the answer either. Owners who win on a tight budget pick a few tactics that pay back quickly. They run them consistently and track the results. Here are five that work, followed by how to fund a larger push when the numbers justify it.

1. Improve your online presence 

Your website and social profiles work like a storefront that never closes. Most of your competitors already have one, and customers expect to find you online before they ever call or visit. Being online is only the baseline. Being easy to find and easy to trust is what earns the sale.

Start with what costs nothing

Claim and complete your Google Business Profile. Make sure your website loads quickly on a phone. Put one clear offer on your homepage. Then pick one social platform where your customers actually spend time and post there consistently for ninety days before you judge the result. Spreading yourself across four platforms produces four weak accounts.

2. Sell more to the customers you already have

BDC reports that selling to a new customer can cost about five times as much as selling to an existing one. The cost gap between new and existing customers should shape your marketing budget. Writing personally to your ten best customers only takes an afternoon. Inviting them to preview a new product costs almost nothing. A retail shop can go further with a simple points card that rewards the third and fifth visit. Repeat buyers are also your cheapest source of honest feedback, so ask them what you should change. A loyalty program raises the value of each customer without raising your ad spend.

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3. Ask for referrals

Referrals need no ad spend. The lead also arrives already trusting you.  Most owners skip them because asking feels awkward. Ask at the moment the customer is happiest, right after a job goes well or a compliment lands. A restaurant can slip a card in with the bill that gives both the guest and their friend a free appetizer. A service business can ask at final payment. Make the offer simple enough to explain in one sentence.

4. Own your local market

For most small businesses the customer base sits within a short drive. Reputation inside that radius compounds. Ask every happy customer for a Google review. Sponsor a minor hockey team or a charity drive so your name shows up where your neighbours already look. Contractors can photograph finished jobs and put a sign at every active site. A trucking company can send five local shippers a short weekly note on available capacity, so it is the first call when freight needs to move. Small, repeated visibility beats one expensive campaign.

5. Build an email list you own

A social following depends on someone else's algorithm. An email list does not. Collect addresses at checkout, on invoices and through a sign-up form on your website. Follow Canada's anti-spam rules from the first sign-up. The CRTC guidance says CASL requires consent, sender identification and an unsubscribe mechanism for commercial messages.  Consent can be express or implied, but implied consent expires: two years after a purchase and six months after an inquiry. Ask for express consent at sign-up and record how and when each person opted in.

When a bigger push makes sense

Low-cost tactics have a ceiling, and the hidden cost is your time. At some point a paid campaign, a website rebuild, a seasonal inventory build or a marketing hire is the faster route to revenue. The question is how to pay for it without starving day-to-day operations.

Fund it against a measurable return

Only fund marketing you can measure. Set a target such as cost per lead, then work out how many sales it takes to cover the spend. Give each campaign its own promo code or landing page so you know which dollars produced sales. Cut anything that fails after sixty days and put that money behind what works.

If the math works, the funding structure matters as much as the campaign. A merchant cash advance is not a loan, so there is no interest rate. You pay a one-time cost of capital that you know before you sign. 2M7 Financial Solutions’ advances range from $5,000 to $300,000. Most applications receive a decision within 24 hours, which fits a campaign with a fixed launch date. To qualify, a business must operate in Canada, have run for at least three months and bring in at least $15,000 a month.

Match repayment to revenue

Marketing pays back on a delay. An ad you run in March may not produce full revenue until May. Fixed payments that start immediately can squeeze operations during that gap. Businesses that process daily credit and debit payments can choose flex payments, where repayment rises and falls with sales. Fixed payments are also available.

Bad credit does not end the conversation

Many owners assume a weak credit history rules out funding. With 2M7, bad credit will not automatically sink an application. The team weighs monthly revenue, time in business and industry alongside it.

Put your marketing budget to work

If a marketing push is on your calendar, contact 2M7. More than 5,000 Canadian businesses have partnered with 2M7. Send three months of bank statements, a photo ID and a void cheque, and we will reach out as soon as possible. The team will help you choose between fixed and flex payments during the process. Then spend the money on the campaign instead of waiting on it.

FAQs

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Can I use a merchant cash advance to pay for marketing?

Yes. 2M7 funding can go toward advertising and promotions, and it has no narrow spending restrictions tied to specific categories. Business owners use it for things like a paid ad campaign or the inventory needed for a seasonal push. Funding ranges from $5,000 to $300,000.

How is a merchant cash advance different from a business loan?

A merchant cash advance is not a loan, so there is no interest rate. You pay a one-time cost of capital instead. 2M7 shows you that cost before you sign, and you pay it off over time along with the funds. No collateral is required.

What are the eligibility requirements?

Your business must be located in Canada. It must have operated for at least three months and bring in at least $15,000 a month. You also cannot have an open bankruptcy. Bad credit does not automatically rule you out, because 2M7 also looks at monthly revenue, time in business and industry. You will need three months of bank statements, a photo ID and a void cheque.

Can I choose how I repay the funding?

Yes. 2M7 offers fixed and flex payment options. Fixed payments stay at a scheduled amount, while flex payments are based on a percentage of daily credit and debit sales and are available to businesses that process those payments.

What is the cheapest way to market a small business in Canada?

The cheapest tactics cost time instead of money. Claim your Google Business Profile and ask happy customers for reviews. Ask for referrals and sell more to the customers you already have. Add an email list you own so you are not relying on a social algorithm. No single tactic wins for every business. Pick two or three, run them consistently for ninety days and track what brings in sales before you spend on paid ads. 

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Restaurant Equipment Financing in Canada: Your Options, What Providers Look At, and What Each Costs

Restaurant equipment financing lets a restaurant pay for ovens, refrigeration, hoods, dishwashers and POS systems over time instead of in one payment. Canadian restaurants have six main routes: leasing, vendor financing, bank or specialist equipment financing, BDC, the Canada Small Business Financing Program, and a merchant cash advance.

The right one depends on four things: how long the restaurant has been operating, its credit history, how quickly the equipment is needed, and whether the equipment is new or used. A planned kitchen upgrade gives you time to compare offers. An emergency replacement does not.

Restaurant margins leave little room for the wrong choice. Statistics Canada reports that food services and drinking places earned a 4.1% operating profit margin in 2024. Cost of goods sold took 35.9% of expenses, and salaries, wages and benefits took another 33.6%. A walk-in cooler that fails in July has to be paid for out of what is left.

This guide explains how each option works, what each provider looks at, what each costs, and where each one fits.

Your restaurant equipment financing options compared

These routes overlap. A dealer may arrange its financing through a bank or a specialist, and BDC is itself an equipment financing provider. The table separates the routes you will meet when you shop.

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Option How it works Best for Main limitation
Equipment leasing You pay to use the equipment for a set term, often with an option to buy it at the end Equipment you expect to replace or upgrade You do not own the equipment during the term
Vendor or dealer financing The dealer or manufacturer finances the purchase, directly or through a partner Speed and a low upfront cost Shorter terms and less flexibility than a term loan
Bank or specialist equipment financing A bank or financing company funds the purchase and usually secures it against the equipment Established restaurants buying long-life equipment Requires financial statements and forecasts
BDC Equipment Loan Covers up to 125% of the purchase price, repaid over up to 12 years Restaurants with at least 12 months of revenue and a good credit record Not open to restaurants with under 12 months of revenue
Canada Small Business Financing Program A government-backed term loan, applied for through a financial institution Start-ups and existing restaurants that can qualify with a bank or credit union A 2% registration fee, and the institution makes the lending decision
Merchant cash advance An advance on future sales, repaid from revenue Urgent replacements, repairs, or cases where credit rules out other options Typically costs more than bank financing

Need to replace equipment and keep your operating cash intact? See 2M7's restaurant equipment and operations funding, including who qualifies and how payments work.

How much does restaurant equipment financing cost?

There is no single rate for restaurant equipment financing in Canada. Your quote depends on the provider, your restaurant's finances, the equipment, the amount and the length of the agreement.

To compare offers fairly, ask every provider the same six questions about the same purchase:

  1. How much cash do I pay up front, including any deposit or down payment?
  2. What is each payment, and how often is it collected?
  3. What is the total I will pay, including all financing charges and fees?
  4. Is there a final payment or a buyout before I own the equipment?
  5. What happens if I pay the balance early?
  6. Do the payments change if my sales fall?

A longer term lowers each payment and raises the total you pay. A low lease payment can also leave out the buyout you need to take ownership.

Route How the cost is expressed What to compare
Leasing Lease payments, fees and any buyout The full cost to use the equipment, and the full cost to own it if that is your goal
Vendor or dealer financing Interest or other financing charges set by the seller or its partner The financing offer against the dealer's cash price and one other quote
Bank, specialist or BDC financing Interest and fees Total interest, fees, your upfront contribution and the payment schedule
CSBFP term loan Fixed or floating interest, plus a 2% registration fee The rate you are quoted against the program's ceiling
Merchant cash advance A fixed cost of capital, set before you sign The amount you receive, the total you repay, and how often payments are collected

The CSBFP is the one route with a published ceiling. The maximum floating rate is the lender's prime rate plus 3%, and the maximum fixed rate is the lender's single-family residential mortgage rate plus 3%. The registration fee is 2% of the loan. These are limits, and your own quote may be lower.

A merchant cash advance carries no interest rate, but it does carry a cost. Ask for the dollar amount you will receive and the dollar amount you will repay, in writing, before you decide.

Restaurant equipment leasing

Restaurant equipment leasing lets you use equipment for a fixed term in exchange for regular payments, without buying it at the start. Many leases include an option to purchase the equipment when the term ends.

BDC's guidance is that leasing suits equipment with a shorter lifespan or equipment that needs frequent updating, while buying suits equipment that will last. In a restaurant, that points to leasing for POS hardware and other technology, and to buying for ranges, hoods and walk-in coolers that stay in service for years.

Before you sign a lease, ask four questions. Who pays for maintenance? Can you swap the equipment during the term? What does the end-of-term buyout cost? What happens if the restaurant moves or closes?

Leasing also changes how the cost is treated at tax time. The Canada Revenue Agency lets a business deduct the lease payments incurred in the year for property used in the business. If the leased property has a total fair market value above $25,000, you and the lessor can jointly elect to treat the lease as a purchase. You would then deduct the interest portion and claim capital cost allowance on the equipment. Ask your accountant which treatment fits your restaurant.

What a lessor looks at: the equipment itself, the length of the term, and your restaurant's ability to make the payments.

Vendor and dealer financing

Vendor financing means the company selling the equipment also arranges the financing. BDC describes it as financing provided through a manufacturer's financing division or a partner financial institution.

The appeal is convenience. You choose the equipment and arrange payment in the same conversation, and BDC notes that vendor financing is fast and carries lower upfront costs.

The trade-off is flexibility. BDC describes vendor financing as shorter term and less flexible than a traditional term loan. Before you sign, compare the total you will pay against at least one other option on this page.

Ask for the equipment's cash price separately from the financing offer, so you can see what the financing itself costs. Choose the equipment first, on the model, warranty and servicing your kitchen needs. A supplier's financing offer should not decide what you buy.

What a vendor looks at: this varies by dealer and by the financing partner behind it. Ask who the actual financing provider is and what happens if you want to pay the balance early.

Bank and specialist equipment financing

Banks and specialist equipment financing companies fund the purchase of business equipment and assess both the business and the asset. According to BDC, the equipment is used as collateral most of the time, and the repayment period is matched to the equipment's lifespan.

This route suits an established restaurant buying equipment that will last. The paperwork is heavier than with a vendor. BDC lists what equipment financing providers commonly ask for:

  • Financial statements for the past two years
  • A monthly cash flow forecast for the rest of the current year and the following 12 months
  • Background on the company, its operations and its management
  • An explanation of how the equipment will increase sales, profitability or efficiency

Requirements vary with the provider and the size of the request. Ask whether the offer covers delivery and installation. Financing that covers only the equipment can leave a cash gap before the kitchen can use it.

What a bank or specialist looks at: the restaurant's financial history, its forecast, and the resale value of the equipment.

BDC equipment financing

The Business Development Bank of Canada offers an Equipment Loan for new or used equipment. Its terms are among the longest available to a Canadian restaurant:

  • Financing of up to 125% of the purchase price, which leaves room for shipping and installation
  • Repayment over up to 12 years
  • The option to postpone capital payments for up to 24 months at the start

Eligibility is the constraint. BDC requires the business to be based in Canada, to have generated revenue for at least 12 months, and to have a good credit track record.

Postponing capital payments delays the principal. It does not remove the cost of financing, so check what the payment becomes once principal repayment starts.

What BDC looks at: revenue history of 12 months or more, and credit record. A restaurant that opened this year, or one with damaged credit, will need a different route.

Canada Small Business Financing Program

The Canada Small Business Financing Program (CSBFP) is a federal program that shares the risk of a loan with the financial institution that makes it. You apply through a bank or credit union, and that institution alone decides whether to approve the loan. Most start-ups and existing small businesses with gross revenues of $10 million or less can apply.

The program allows a business to borrow up to $1.15 million: a maximum of $1 million in term loans and $150,000 in lines of credit. Term loans can pay for new or used equipment.

The full $1 million is not available for kitchen equipment alone. The program sets a lower limit for equipment and leasehold improvements, so confirm the current figure with your financial institution before you plan a purchase around it.

The program also caps the cost. The maximum floating rate is the lender's prime rate plus 3%, and there is a registration fee of 2% of the loan.

Restaurants use this program more than any other sector. In 2024-25, accommodation and food services received $900.9 million, or 47.8% of the total value of CSBFP loans. Equipment loans made up 18.6% of the total.

What the financial institution looks at: the same things it would for any business loan, including financial statements, forecasts and credit history. The program reduces the institution's risk. It does not remove its approval process, so allow time for it.

Financing used restaurant equipment

Used restaurant equipment can be financed. BDC's Equipment Loan and CSBFP term loans both cover new or used equipment, and other providers set their own rules.

A used range or dishwasher costs less up front, which shrinks the amount you need to finance. It also gives a financing provider less security, because older equipment is worth less if it has to be resold.

Before you pay a deposit on a used purchase, ask each provider four questions:

  1. Is there a limit on the age or condition of the equipment you will finance?
  2. Do you need an appraisal, an inspection report or proof of ownership?
  3. Will you finance a purchase from a private seller or an auction, or only from a dealer?
  4. Are delivery, installation and any repairs included?

Compare the installed cost of the used unit against a new one, including warranty and servicing. A lower price helps less if the unit breaks down soon after it goes in.

If the answers rule out conventional financing, a merchant cash advance is one way to fund a used purchase, because the funding is based on your sales and not on the equipment.

Restaurant equipment financing with bad credit

Bad credit narrows your options without closing all of them. BDC notes that there is no specific credit score needed to get a business loan, and that financing can still be obtained with a suboptimal score when other factors, such as projections and collateral, are strong.

In practice, a weak credit history makes bank-delivered options harder to secure and pushes restaurants toward providers that weigh revenue more heavily. 2M7 bases approval on recent sales activity, and credit score is one factor among several.

For a full comparison of what each provider checks and what each option costs, read Bad Credit Equipment Financing in Canada.

Financing equipment for a new restaurant

A restaurant that has not opened yet, or has just opened, has fewer options because it has no revenue history to show.

Stage What is realistic
Before opening Leasing, vendor financing, or a CSBFP loan through a financial institution
Open less than 3 months The same three options
Open 3 to 12 months The options above, plus a merchant cash advance from 2M7 if monthly revenue is at least $15,000
Open 12 months or more All six options, including the BDC Equipment Loan

Without revenue history, a provider relies on your business plan, your forecast and your personal credit. Have all three ready before you approach a lessor, a vendor or a bank.

When a merchant cash advance makes sense for restaurant equipment, and when it does not

A merchant cash advance is an advance on your restaurant's future sales. You receive a lump sum and repay it from revenue, with the total cost set before you sign. It is not secured against the equipment.

It has no interest rate, but it has a cost: a fixed amount set at the start. Compare that cost against the sales you lose each day the kitchen is down.

It makes sense when:

  • The equipment has failed and the kitchen cannot run without it. A dead walk-in cooler or range costs you sales every day it is out, and a bank process measured in weeks does not help.
  • The cost is a repair, an installation or a compliance fix. Conventional equipment financing is built around buying an asset, and these costs do not always qualify.
  • You are buying used equipment from a private seller or an auction that an equipment financing provider will not fund.
  • Your credit history or time in business rules out BDC and bank options, but your sales are steady.

It does not make sense when:

  • The purchase is large, planned and long-lived. If you qualify for a BDC Equipment Loan or a CSBFP loan and can wait for approval, a term of up to 12 years will usually cost less than a merchant cash advance.
  • Sales are too thin to carry the repayments. Funding tied to revenue only works if the revenue is there.
  • The restaurant has been open less than 3 months or brings in under $15,000 a month. It will not qualify with 2M7.

The practical test is whether your restaurant can carry the repayments and still cover food, wages and rent. Run the numbers against a slow month, not your busiest one.

How to prepare before applying

Having the right documents ready shortens every one of these processes. What you need depends on the route.

For leasing, vendor financing, specialist financing, BDC or the CSBFP:

  • A written quote or purchase agreement for the equipment
  • Financial statements for the past two years
  • A monthly cash flow forecast
  • A short explanation of what the equipment will do for the restaurant: more covers, lower energy bills, fewer breakdowns
  • Your premises lease, since a provider may want to know how long you can stay at the location

For a merchant cash advance from 2M7:

  • Three months of business bank statements
  • Photo ID
  • A void cheque

Get two quotes for the equipment before you apply anywhere. A lower purchase price reduces the amount you finance under every option.

Then budget for the whole project: the equipment, delivery, installation and removal of the old unit.

How 2M7 funding works for restaurant equipment

2M7 Financial Solutions is a direct funder that provides merchant cash advances of $5,000 to $300,000 to Canadian businesses. Restaurants use the funding for ranges, walk-in coolers, POS systems, dining room furniture and compliance repairs.

To qualify, your restaurant needs to:

  • Be located in Canada
  • Have been operating for at least 3 months
  • Bring in at least $15,000 a month in revenue
  • Have no open bankruptcies

Meeting these minimums does not guarantee approval. 2M7 reviews each application.

Approval takes one business day, and funds arrive in your account within 24 hours of approval. No collateral is required.

You see the total cost before you sign. There is no interest, and there is no penalty for paying early. You choose between two repayment structures. Flex payments move with your daily card sales. Fixed payments stay the same unless you call 2M7 to request a lower amount when revenue drops.

2M7 has funded more than 5,000 small businesses and issued more than $650 million since 2008.

See how this applies to your kitchen on the restaurant equipment and operations funding page, or check if you qualify.

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Frequently asked questions

What is restaurant equipment financing?

Restaurant equipment financing is any arrangement that lets a restaurant pay for kitchen, bar or front-of-house equipment over time. In Canada the main forms are leasing, vendor financing, bank or specialist equipment financing, a BDC Equipment Loan, a CSBFP loan and a merchant cash advance.

How much does restaurant equipment financing cost?

There is no single rate. Ask each provider for the upfront cash, the payment amount, the total you will repay and any buyout. Under the CSBFP, the floating rate cannot exceed the lender's prime rate plus 3%, and there is a 2% registration fee.

Is it better to lease or buy restaurant equipment?

Lease equipment you expect to replace or upgrade, such as POS hardware. Buy equipment that will stay in service for years, such as ranges and walk-in coolers. Check who pays for maintenance and what the buyout costs before you sign a lease.

Can I finance used restaurant equipment in Canada?

Yes. BDC's Equipment Loan and CSBFP term loans both cover new or used equipment. Other providers set their own limits on age, condition and seller, so ask before you pay a deposit.

Can I get restaurant equipment financing with bad credit?

Yes, though the options narrow. BDC notes that no specific credit score is required for a business loan. Providers that base approval on revenue, including 2M7, can fund restaurants that a bank would decline.

Can a new restaurant get equipment financing?

A restaurant with no revenue history can apply for leasing, vendor financing or a CSBFP loan, which is open to most start-ups. BDC's Equipment Loan requires 12 months of revenue. 2M7 requires 3 months in operation and $15,000 in monthly revenue.

Does the CSBFP provide $1 million for kitchen equipment?

No. The program allows up to $1 million in term loans, but a lower limit applies to equipment and leasehold improvements. Your financial institution decides the amount it will approve.

How long can I take to repay a BDC Equipment Loan?

Up to 12 years. BDC also allows capital payments to be postponed for up to 24 months at the start of the loan.

Are restaurant equipment lease payments tax deductible?

The Canada Revenue Agency lets a business deduct lease payments incurred in the year for property used in the business. Confirm how this applies to your restaurant with your accountant.

How fast can I get funding to replace broken kitchen equipment?

It depends on the route. 2M7 approves applications within one business day and deposits funds within 24 hours of approval. Bank-delivered options take longer because they require financial statements and forecasts.

Does a merchant cash advance have a cost?

Yes. It carries a fixed cost of capital in place of an interest rate. Compare the amount you receive, the total you repay and how often payments are collected before you accept an offer.

What documents do I need to apply?

For most equipment financing: an equipment quote, financial statements and a cash flow forecast. For a merchant cash advance from 2M7: three months of bank statements, photo ID and a void cheque.

Choosing the right option

Start with how much time you have. If the purchase is planned and your restaurant has at least 12 months of revenue and sound credit, begin with BDC or a CSBFP loan through your bank. The terms are the longest available.

If you are buying from a dealer and want one conversation, ask for the vendor's financing terms and compare the total cost against a second option.

If the equipment has already failed, your credit is damaged, or your restaurant is too new for BDC, look at funding that is based on your sales. Check if your restaurant qualifies with 2M7.

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April 30, 2026
September 27, 2026

Revenue Based Financing: What is it and how can it Help Grow Your Business?

If you’re an entrepreneur seeking affordable funding options for your business without giving up equity or being burdened by debt, Revenue-Based Financing (RBF) might be just what you’re looking for! RBF has been steadily rising in popularity among growth-stage companies, and for good reason; the flexibility and unique blend of equity and debt financing is changing the game as it keeps you in control every step of the way.But that’s not all. A whole world of revenue-based avenues, such as Merchant Cash Advances and Factoring are entering the scene too!In this article, we will dive into the world of RBF, its alternatives, and provide you with valuable resources to help you make an informed decision about financing your business.

What is Revenue Based Financing?

Revenue Based Financing is a new type of funding that combines the convenience of a business loan with the peace of mind of flexible repayment options. Instead of a set monthly repayment, RBF allows your company to trade a percentage of sales for start-up capital. This allows you and the investor, as it provides the funds you need without tying up valuable equity or incurring debt. Your investor can rest easy knowing that they will receive regular payments (though the amounts may vary) under a legally binding contract.

HOW IT WORKS:

1. Find an Investor

Venture capital firms, dedicated RBF investors, or angel investors are a good place to start.

2. Pitch Your Business

Present your business plan, financials and growth projections to the investor. Show them your intended use of the funds and your company’s potential for generating consistent revenue.

3. Negotiate Terms

If the investor is interested, this is where you will negotiate the investment amount, percentage of revenue shared, repayment cap, and anything else that is pertinent to the deal.

4. Sign on the Dotted Line

Once the terms are agreed upon, both you and the investor sign a legally binding document that outlines the specifics of the deal.

5. Put the Funds to Use

Receive your funds (usually in a lump sum), and put them to work in marketing, product development, hiring, or other areas that will propel your company’s growth forward.

6. Monthly Payments

As your business starts generating revenue, repay your investor based on the agreed-upon monthly percentage.

7. The Repayment Cap

Once you have hit the predetermined repayment cap, your obligation to the investor is fulfilled, and you retain full control of your business.

RBF Alternative: Merchant Cash Advances

If your business is retail based or receives a high volume of revenue from credit card transactions (such as a restaurant), Merchant Cash Advances may be a more suitable financing option. With MCA, you exchange a percentage of future credit card sales for the lump sum investment.

HOW IT WORKS:

1. Apply for MCA

Once you find a reputable Merchant Cash Advance provider, apply for funding using the above-mentioned information for your business, as well as your credit card transaction history.

2. Receive the Funds

Again, usually a lump sum.

3. Repay Via Sales

MCA offers a big advantage in that you have quick access to the funds, and the flexibility of repayments being tied to sales, which eliminates the need for collateral. However, MCA’s can be more expensive than a traditional loan, and the deduction from your daily sales may impact your cash flow for a time.

RBT Alternative: Factoring

Factoring is also known as accounts receivable financing or invoice financing. It may work best for you if your business is facing cash flow issues due to slow-paying clients. With factoring, you sell your unpaid invoices to a factoring company at a discount, and they take care of collecting the funds.

HOW IT WORKS:

1. Find a Reputable Factoring Company

Preferably one that specializes in your industry.

2. Sell Your Unpaid Invoices to the Factoring Company at a Discounted Rate

Usually 70-90% of the invoice amount.

3. Get Paid Upfront

The Factoring company will subtract their fees and pay you the agreed upon amount right away.

4. Invoice Collection

Now it’s out of your hands, and the factoring company takes care of collecting the overdue amount from your clients!

5. Receive the Remaining Balance

Once the client pays, the Factoring Company will send you the remaining balance, minus their fees. Factoring eliminates the need for you to waste time chasing after clients to pay their invoices, and gives you quick access to the funds, relieving your financial stress. However, like merchant cash advances, factoring can be more expensive than a traditional loan.

Choosing the Right Financing Option

After reading this article and looking into the different financing options for your business, you hopefully have an idea of which option is best for your business. Ultimately though, the biggest factors to consider are:

  • Your Business Industry
  • Your Revenue Model
  • Company Growth Stage
  • Repayment Flexibility

Once you determine those, you can make the choice that works best to propel your business forward! Revenue Based Financing is getting more creative and attainable as the structure of our economy evolves. It really is becoming the financing option of the future. For a closer look at how an MCA may support expansion, read how a merchant cash advance can support expansion.

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May 26, 2021
September 20, 2026

5 Reasons Why Successful Businesses Also Borrow Money

There's a huge misconception in the world of business. People tend to think that if a company (that's not a startup) has to borrow money, it's not successful. Yes, in certain situations, you do need some capital to get up and running from a few bad months. However, usually, it isn't bad for your company. It can be a huge boost for your business and take your sales to a new height that you didn't know existed. Here are five reasons why successful businesses needs to borrow money.

Meet Consumer Demands

If you're running a successful business, you're going to scale over time. Your customers will increase, and your current production capacity won't meet your future demands. Scaling is an important part of the journey, and if you don't speed up production, the sign that says 'out of stock' will run your enterprise into the ground. Taking a merchant cash advance (MCA) could be a great way to upgrade equipment and start meeting consumer demands. It does cost you money upfront, but in the long run, it'll boost your profits tenfold. For a closer look at how this type of funding fits a growing business, read using a merchant cash advance to grow your business.

Stepping Away from a Rough Patch

We mentioned COVID-19 a while ago, and it is a major reason why companies need to be open to the idea of borrowing money. Millions of businesses globally shut down because either their services weren't required by the public or they couldn't maintain enough profits to stay above water. If your company struggled to find ground but still made it to the early post-COVID era we're in right now, you're lucky. However, things might not be such food to you if you can't get yourself back to a certain level of stability. By taking a merchant cash advance, you might be able to hire new personnel, find new contractors to work with, spend more on advertising, and get back to work!

Making Payments on Time

Even some of the top businesses in the world need raw materials to make their products. And, most of the time, payments from customers take months until they're in the pocket of the finance department. To make sure you make all your payments on time, an MCA will help you keep the wheel spinning, and since you already have the money needed to pay it back, you're good to go.

Keeping Up With Competition

No matter what you sell, there's probably some other businesses out there that has been in the same industry for longer than you have. This means that they have a stable grip on the market and have a better cash flow to scale their business. Taking a merchant cash advance is like a quick hack to catch up to your competition and speed up sales much quickly as compared to the other, more traditional routes.

Reducing Personal Investments

If you’re running a small to medium business, it’s always tempting to put in all your personal savings to keep the business afloat. Building a cash reserve is a good way to keep financial problems at bay. However, a recommendable way to save yourself from the pitfall of personal investments is to borrow money. By bringing in the cash you need from other places, you’re keeping your bank account safe and sound.

Closing Thoughts

The word 'debt' is not the final nail in the coffin for your company. With proper planning, it can help you reach heights that you never imagined. That is where we come in. 2M7 Financial Solutions is a company that offers merchants cash advances, which you can return from a specific percentage of your sales. If you're looking for a reliable company to help you outshine your competition, request a quote, we will be happy to assist you.

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