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5 Low-Cost Ways to Market Your Small Business in Canada

5 Low-Cost Ways to Market Your Small Business in Canada

29
Sep 2026
12
Oct 2026

Marketing is the first line item owners cut and the last one they should. A business that stays invisible does not grow. A large spend is not the answer either. Owners who win on a tight budget pick a few tactics that pay back quickly. They run them consistently and track the results. Here are five that work, followed by how to fund a larger push when the numbers justify it.

1. Improve your online presence 

Your website and social profiles work like a storefront that never closes. Most of your competitors already have one, and customers expect to find you online before they ever call or visit. Being online is only the baseline. Being easy to find and easy to trust is what earns the sale.

Start with what costs nothing

Claim and complete your Google Business Profile. Make sure your website loads quickly on a phone. Put one clear offer on your homepage. Then pick one social platform where your customers actually spend time and post there consistently for ninety days before you judge the result. Spreading yourself across four platforms produces four weak accounts.

2. Sell more to the customers you already have

BDC reports that selling to a new customer can cost about five times as much as selling to an existing one. The cost gap between new and existing customers should shape your marketing budget. Writing personally to your ten best customers only takes an afternoon. Inviting them to preview a new product costs almost nothing. A retail shop can go further with a simple points card that rewards the third and fifth visit. Repeat buyers are also your cheapest source of honest feedback, so ask them what you should change. A loyalty program raises the value of each customer without raising your ad spend.

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3. Ask for referrals

Referrals need no ad spend. The lead also arrives already trusting you.  Most owners skip them because asking feels awkward. Ask at the moment the customer is happiest, right after a job goes well or a compliment lands. A restaurant can slip a card in with the bill that gives both the guest and their friend a free appetizer. A service business can ask at final payment. Make the offer simple enough to explain in one sentence.

4. Own your local market

For most small businesses the customer base sits within a short drive. Reputation inside that radius compounds. Ask every happy customer for a Google review. Sponsor a minor hockey team or a charity drive so your name shows up where your neighbours already look. Contractors can photograph finished jobs and put a sign at every active site. A trucking company can send five local shippers a short weekly note on available capacity, so it is the first call when freight needs to move. Small, repeated visibility beats one expensive campaign.

5. Build an email list you own

A social following depends on someone else's algorithm. An email list does not. Collect addresses at checkout, on invoices and through a sign-up form on your website. Follow Canada's anti-spam rules from the first sign-up. The CRTC guidance says CASL requires consent, sender identification and an unsubscribe mechanism for commercial messages.  Consent can be express or implied, but implied consent expires: two years after a purchase and six months after an inquiry. Ask for express consent at sign-up and record how and when each person opted in.

When a bigger push makes sense

Low-cost tactics have a ceiling, and the hidden cost is your time. At some point a paid campaign, a website rebuild, a seasonal inventory build or a marketing hire is the faster route to revenue. The question is how to pay for it without starving day-to-day operations.

Fund it against a measurable return

Only fund marketing you can measure. Set a target such as cost per lead, then work out how many sales it takes to cover the spend. Give each campaign its own promo code or landing page so you know which dollars produced sales. Cut anything that fails after sixty days and put that money behind what works.

If the math works, the funding structure matters as much as the campaign. A merchant cash advance is not a loan, so there is no interest rate. You pay a one-time cost of capital that you know before you sign. 2M7 Financial Solutions’ advances range from $5,000 to $300,000. Most applications receive a decision within 24 hours, which fits a campaign with a fixed launch date. To qualify, a business must operate in Canada, have run for at least three months and bring in at least $15,000 a month.

Match repayment to revenue

Marketing pays back on a delay. An ad you run in March may not produce full revenue until May. Fixed payments that start immediately can squeeze operations during that gap. Businesses that process daily credit and debit payments can choose flex payments, where repayment rises and falls with sales. Fixed payments are also available.

Bad credit does not end the conversation

Many owners assume a weak credit history rules out funding. With 2M7, bad credit will not automatically sink an application. The team weighs monthly revenue, time in business and industry alongside it.

Put your marketing budget to work

If a marketing push is on your calendar, contact 2M7. More than 5,000 Canadian businesses have partnered with 2M7. Send three months of bank statements, a photo ID and a void cheque, and we will reach out as soon as possible. The team will help you choose between fixed and flex payments during the process. Then spend the money on the campaign instead of waiting on it.

FAQs

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Can I use a merchant cash advance to pay for marketing?

Yes. 2M7 funding can go toward advertising and promotions, and it has no narrow spending restrictions tied to specific categories. Business owners use it for things like a paid ad campaign or the inventory needed for a seasonal push. Funding ranges from $5,000 to $300,000.

How is a merchant cash advance different from a business loan?

A merchant cash advance is not a loan, so there is no interest rate. You pay a one-time cost of capital instead. 2M7 shows you that cost before you sign, and you pay it off over time along with the funds. No collateral is required.

What are the eligibility requirements?

Your business must be located in Canada. It must have operated for at least three months and bring in at least $15,000 a month. You also cannot have an open bankruptcy. Bad credit does not automatically rule you out, because 2M7 also looks at monthly revenue, time in business and industry. You will need three months of bank statements, a photo ID and a void cheque.

Can I choose how I repay the funding?

Yes. 2M7 offers fixed and flex payment options. Fixed payments stay at a scheduled amount, while flex payments are based on a percentage of daily credit and debit sales and are available to businesses that process those payments.

What is the cheapest way to market a small business in Canada?

The cheapest tactics cost time instead of money. Claim your Google Business Profile and ask happy customers for reviews. Ask for referrals and sell more to the customers you already have. Add an email list you own so you are not relying on a social algorithm. No single tactic wins for every business. Pick two or three, run them consistently for ninety days and track what brings in sales before you spend on paid ads. 

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February 1, 2021
August 11, 2026

Types of Alternative Financing for Small Businesses

Extra financing a common problem for small businesses. Maybe you need to hire an employee or you require additional equipment to manage incoming orders. Whatever the case, you need capital to keep the business not just running but growing too. There is the traditional bank loan, but you’re not sure you’ll qualify. Maybe your application was rejected. Now you’re wondering what alternatives you have. If you’re looking for alternative financing options for small business, then check out these choices. One of them may be the right fit for your business.

Check Out a Merchant Cash Advance

The first alternative financing option to consider is a merchant cash advance, or MCA. This is different from a loan, because the lender looks at your future sales. They examine your past credit card sales to determine trends in the business. They use that information to estimate your likely future sales. Then they make you an offer for a cash advance. The MCA offers more flexibility than a traditional business loan, which makes it more attractive to small businesses. Your payments can fluctuate with your actual sales. If you do more credit card sales in a month, you’ll pay your advance back faster. If you have a bad month, your payment will be smaller, which can take the pressure off your business.

Think about a Line of Credit or Credit Card

A line of credit or business credit card are flexible options. These financing solutions are known as revolving credit. That means you can use them, in full or in part, to fund pretty much whatever your business needs at the moment. You can then pay them back as possible. As you pay down the line of credit or credit card, the funds become available for you to use again. This could be a great solution for a business with ongoing credit needs or one with some small cash flow issues.

Consider a Microloan

If you only need a small amount of money, you may be turned down for a business loan through the bank. That’s because institutional lenders tend to make big loans. They’re more lucrative for the lender. One option you have is a microloan. Microloans are typically offered by online lenders or other businesses, not big institutions, so do your research and choose a lender that works for you.

Look at Peer-to-Peer Lending

Yet another option you have is peer-to-peer lending. This could be a loan from a colleague or it might be run through a P2P lending platform. In the business world, there might be business-to-business, or B2B, lenders as well. These lenders can typically make you a better offer than an institution, and they may be more willing to finance smaller loan needs. You can usually find them online.

The Right Fit Often Depends on Your Industry

Every industry has its own cash flow rhythm. Restaurants ride out slow seasons. Contractors wait on draws while covering materials upfront. Retailers stock up before peak season hits. Trucking owner-operators juggle weekly fuel costs against invoices that take 30 to 60 days to pay out. Generic loans don't flex with any of that. The right financing should, whether you're running a kitchen or a fleet.

You Have Plenty of Options

As you can see, there are plenty of financing options available for small business. If you’ve been turned down for that bank loan, don’t fret. You can still find the funding you need. Is a merchant cash advance the right solution for you? Get in touch with the experts, and get the funds you need today.

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October 21, 2026
October 21, 2026

The Real Cost of Waiting: How Delayed Funding Affects Small Businesses

A supplier offers you forty thousand dollars of inventory at sixty cents on the dollar, but only if you can wire the deposit by Friday. A commercial tenant space opens up two blocks from your restaurant's biggest competitor, and the landlord wants a signed lease within the week. A trucking client needs three more units on the road for a contract starting next month. These moments do not wait for anyone, least of all a bank.

Most business owners understand financing math in the abstract. They know interest rates, they know what a personal guarantee means, they know roughly what their credit score should look like. What fewer owners have priced out is the cost of time itself, the weeks that disappear between applying for a loan and actually having usable cash. That gap is not neutral. It is where opportunities go to die.

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Banks Are Approving More Loans, Just Not Quickly

There is a common assumption among small business owners that traditional lenders have tightened up and that is why approvals feel so hard to come by. The data tells a more complicated story. According to ISED Canada, the approval rate for small business debt financing actually climbed to 97 percent in 2025, up sharply from 89 percent the year before, and the share of requested funds that lenders actually authorized also reached 97 percent, the highest ratio recorded since 2015.

Read that again. Banks are saying yes more often than they have in a decade, and they are authorizing close to the full amount requested. So why does it still feel like pulling teeth to get money into your account?

Because approval and funding are two different events, separated by underwriting queues, document requests, credit committee schedules and internal risk reviews that were never built with urgency in mind. A "yes" that arrives four to six weeks after you applied is not the same as a "yes" you can act on. For a seasonal retailer or a contractor bidding on spring work, a technically approved loan that lands after the window has closed is functionally a rejection.

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What Slow Money Actually Costs

Owners tend to think about the cost of financing in terms of interest rate alone. That is only half the equation. The other half is opportunity cost, and it rarely shows up on a spreadsheet until it is too late to fix.

Consider inventory. A retailer who cannot move fast on a bulk buy loses the margin on that deal permanently, and often loses shelf space to a competitor who could move. According to BDC, businesses that misjudge their seasonal cash position frequently end up carrying either too much stock, which ties up capital and risks obsolescence, or too little, which means missing the sales window entirely. BDC points out that a seasonal operator such as a restaurant can see monthly sales swing from fifty or sixty thousand dollars in the off-season to two or three hundred thousand at peak, a gap wide enough that a few weeks of delayed working capital can decide whether that peak season is profitable or merely busy.

Contractors face a version of this that is even less forgiving, since weather windows and material costs move on their own calendar regardless of when a bank finishes its paperwork. A framing crew that cannot lock in lumber pricing before a spring increase, or a contractor who cannot mobilize equipment in time for a short building season, is not losing a little margin. They are sometimes losing the entire project to a competitor who financed faster.

Trucking operators know this rhythm too. Fleet expansion, trailer repairs and fuel costs do not pause while an application sits in a queue, and a truck parked waiting on financing is a truck earning nothing.

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The Real Price Tag Is Compounding, Not Fixed

The mistake most owners make is treating a slow approval as a one-time inconvenience rather than a recurring tax on the business. Every deal missed because funding arrived too late becomes a data point that shapes future decisions, usually toward caution. Owners stop chasing good opportunities because they have learned, through repeated frustration, that their capital cannot move fast enough to capture them. That is a much bigger loss than any single missed inventory deal. It is a business permanently operating below its own potential because its financing infrastructure cannot keep pace with its ambition.

Add to this a macro backdrop where interest rates and lending appetite continue to shift year over year, and the businesses that win are not necessarily the ones with the best credit profile on paper. They are the ones whose capital access matches the speed of their market.

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Where 2M7 Fits Into That Equation

This is precisely the gap 2M7 was built to close. We work with restaurants, retail operators, construction and contracting businesses, and trucking companies all across Canada. 2M7 offers Merchant Cash Advances built around one principle: fast business funding is not a luxury feature, it is the entire value proposition. We work with owners who have been turned away elsewhere because of bad credit, structuring financing around actual business performance and cash flow rather than a credit score alone. 

We are not a bank, and we do not operate on bank timelines. Where a traditional lender might take weeks to move an approved file into funded cash, our process is built to get capital into your account in days, because a deal, a deposit deadline or a seasonal window rarely gives you weeks to work with.

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The Decision Is Simple

If your business has ever missed an opportunity because financing took too long, that is not a one-time bad break. It is a pattern that will repeat until you change which lender you call first. Contact 2M7 directly, walk us through what you need funded, and find out what your options look like when they’re on time.

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September 24, 2026
October 21, 2026

Bad Credit Equipment Financing in Canada: Your Options, What Providers Look At, and What Each Costs

Yes, Canadian businesses can finance equipment with bad credit. The main routes are vendor financing, equipment leasing, specialist equipment lenders, BDC, the Canada Small Business Financing Program and revenue-based funding such as a merchant cash advance. The right fit depends on your credit history, monthly revenue, time in business, the equipment itself and how quickly you need the funds.

The goal should not simply be to find a provider willing to approve you. It should be to understand why each provider is willing to finance the purchase, what it requires as security, how the financing is structured and what you will pay in total. That matters because equipment financing can work very differently depending on whether the provider is underwriting the asset, the business or both.

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How bad credit affects equipment financing

Bad credit can reduce your equipment financing options, but it does not necessarily prevent a Canadian business from getting financed.

Conventional equipment providers typically look at more than your credit score. Depending on the financing structure, they may also consider how long you have been in business, revenue and cash flow, existing debt, the available down payment, the type and age of the equipment, its useful life and resale value, and any collateral or guarantees available.

BDC explains that equipment is usually used as collateral for an equipment loan and that the repayment period is generally aligned with the lifespan of the asset. For larger purchases, a down payment may also be required. BDC, Equipment Financing 101

That is one reason the equipment itself matters. A relatively new truck, trailer or widely used piece of construction equipment may have a more predictable resale market than highly customized or older machinery. Credit history still matters, but it is only one part of the underwriting equation. The weight placed on it depends heavily on the provider and financing product.

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Your equipment financing options compared

Canadian businesses with imperfect credit have several potential routes. They should not be treated as interchangeable.

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Option How it works What providers weigh most Equipment pledged? Timing Cost structure Best fit
Vendor financing Dealer or manufacturer arranges financing for the purchase Credit, equipment and program requirements Usually tied to the equipment Varies Interest or financing charges New equipment from a vendor with a financing program
Equipment lease Business pays to use equipment for a set term Credit, time in business, asset value and lease structure Lessor generally owns the equipment during the lease Varies Lease payments plus applicable fees or end-of-term costs Equipment that may need regular replacement
Specialist equipment financing Term financing for a specific asset Credit, down payment, business performance and resale value Usually Varies Interest and applicable fees Financeable assets with an established resale market
BDC equipment loan Business financing specifically for equipment purchases Business financials, credit history, cash flow and the purchase Typically secured Varies Interest-bearing term financing Established businesses making planned investments
Canada Small Business Financing Program Participating lender provides financing under a federal risk-sharing program Lender credit criteria plus CSBFP requirements Security requirements apply Varies by lender Interest and applicable program/lender fees Eligible Canadian businesses purchasing qualifying equipment
Merchant cash advance Business receives capital based largely on business revenue Revenue, recent performance, time in business and credit 2M7 states no collateral required 2M7: decision typically within one business day; funds generally within 24 hours of approval Fixed cost of capital rather than interest Steady-revenue businesses where credit, timing, repairs or used equipment make asset financing less practical

The central distinction is what is being financed. Equipment loans and leases are tied directly to the asset. A merchant cash advance provides business capital that can then be used to buy, upgrade or repair equipment.

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Vendor financing

Vendor financing allows the business selling the equipment to arrange the financing at the point of purchase.

BDC notes that many manufacturers operate their own financing divisions, while other equipment sellers have relationships with external financial institutions that can provide either a loan or lease. The obvious advantage is convenience: the equipment purchase and financing can often be arranged together. BDC, Equipment Financing 101

Vendor financing is most relevant when you are buying new equipment from a manufacturer or dealer with an established financing program and can meet that program's credit requirements. It is still financing, however, so poor credit can affect eligibility or pricing. It is worth comparing the vendor's offer with outside financing rather than assuming the most convenient option is automatically the least expensive.

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Equipment leasing

Equipment leasing lets a business use equipment for a defined period instead of purchasing it outright at the start.

Under a typical lease, the business makes regular payments for the right to use the equipment. Depending on the agreement, it may be possible to return the equipment, renew the lease or purchase it at the end of the term. Leasing can be especially useful for equipment that becomes outdated quickly or that a business expects to replace regularly.

The main comparison point is total cost. Lower monthly payments do not necessarily mean the lease is less expensive overall, particularly if the business ultimately wants to own the equipment. The useful comparison is between total lease payments, upfront costs, fees, any end-of-term purchase price and the cost of financing the purchase instead.

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Specialist equipment financing

Specialist equipment lenders focus on financing business assets and usually evaluate both the business and the equipment itself.

These providers may assess the purchase price, equipment type, age, condition, expected useful life and resale value alongside the business's cash flow, credit history and available down payment. A business with imperfect credit may have more room to work with when the asset has a strong resale market. The reverse can also be true: older, heavily customized or highly specialized equipment may be harder to finance because its value is more difficult for the lender to recover if the financing defaults.

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BDC equipment financing

BDC offers equipment financing specifically designed for longer-term business assets.

BDC currently states that its equipment financing can cover up to 125% of the equipment purchase price, helping eligible borrowers finance related costs such as shipping, installation and training. Repayment can extend for up to 12 years, depending on the financing assessment.

BDC also lists general requirements for its equipment loan, including being based in Canada, generating revenue for at least 12 months and having a good credit track record. That makes it particularly relevant for established businesses making planned investments in equipment with a long useful life. BDC's own guidance recommends matching longer-life equipment with term financing rather than using short-term working capital for significant purchases.

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Canada Small Business Financing Program

The Canada Small Business Financing Program, or CSBFP, gives eligible Canadian businesses another route to financing equipment through participating financial institutions.

The federal government does not lend the money directly. Private-sector lenders make the credit decision, approve and disburse the financing, and administer the loan. Innovation, Science and Economic Development Canada administers the program and shares part of the eligible loss with lenders when program requirements are met.

Eligible Canadian businesses with gross annual revenues of up to $10 million can use the program for equipment and other qualifying purposes. The program permits up to $1.15 million in total financing, including up to $1 million in term loans and $150,000 in lines of credit. In 2024-25, equipment loans represented $350.9 million, or 18.6% of CSBFP financing. ISED, Canada Small Business Financing Program Overview and Highlights 2024-25

Government involvement does not mean approval is guaranteed. The participating bank, credit union or caisse populaire still applies its lending criteria and makes the credit decision.

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When a merchant cash advance makes sense for equipment, and when it doesn't

A merchant cash advance can make sense when the business has reliable revenue but conventional equipment financing is unavailable, too slow or poorly suited to the expense.

A merchant cash advance is not an equipment loan. It is an advance based on future business revenue. At 2M7 Financial Solutions, the funding can be used to buy, upgrade or repair equipment. 2M7 states that no collateral is required and that it evaluates the business based on revenue and performance. 2M7 merchant cash advance

That creates a different underwriting model. An equipment lender is primarily evaluating the business's ability to repay and the financeability of the asset. A revenue-based funder can place considerably more weight on how the business itself is performing.

This distinction can matter when revenue is steady but credit is weak, when equipment needs to be replaced quickly, when the expense is a repair rather than a new asset, or when used equipment does not fit an asset lender's criteria. Timing can matter as well. If waiting for a longer conventional approval process would keep a revenue-producing asset out of service, the speed of the financing becomes part of the economic comparison.

A merchant cash advance and conventional equipment financing are priced differently, so businesses should compare the total cost together with factors such as speed, flexibility, collateral requirements and qualification criteria. 

Secured equipment financing can usually be priced more favourably because the financing provider has an asset securing the transaction and can spread repayment over a longer period. With a merchant cash advance, the business is paying for a different combination of benefits, including speed, revenue-based underwriting and greater flexibility around credit and collateral.

If you qualify for affordable long-term equipment financing and have enough time to complete the process, that will often be the more economical choice for a large, long-life asset. For a repair, smaller purchase or time-sensitive need, the calculation may be different.

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Equipment funding examples by industry

Restaurants

Restaurant equipment can become a financing issue very quickly because a failed asset can directly affect the restaurant's ability to operate. A walk-in refrigerator, oven, dishwasher or POS system does not always fail on a convenient schedule.

One 2M7 restaurant customer reported using funding to purchase new kitchen equipment and continuing to upgrade the facility afterward. For a planned renovation or major equipment purchase, owners should still compare vendor financing, leasing, traditional equipment financing and the CSBFP before choosing a revenue-based option. For restaurants where a revenue-based option makes sense, see how 2M7 funds restaurant equipment and operations.

Restaurants are also significant users of the CSBFP. According to ISED, accommodation and food services accounted for $900.9 million, or 47.8% of total CSBFP financing in 2024-25. ISED, CSBFP Overview and Highlights 2024-25

Construction

Construction equipment purchases should be evaluated against both the useful life of the equipment and the cash-flow timing of the projects it will support. A contractor purchasing a major excavator that will be used for years may be better served by long-term asset-backed financing. A different issue arises when a contractor has signed work but needs a smaller piece of equipment, an attachment or a repair before mobilization. In that situation, the cost of financing needs to be compared with the business impact of waiting.

2M7 construction funding

Trucking

Trucking businesses should distinguish between financing a vehicle purchase and funding a repair that gets an existing revenue-producing truck back on the road. A new truck or trailer is a long-life asset and may fit naturally into conventional equipment financing. A major engine, transmission or other repair does not create the same new asset. In that situation, access to working capital can become more relevant than asset financing, and the comparison should include the effect of having the truck unavailable.

2M7 trucking business funding

Landscaping and seasonal businesses

Seasonal businesses may need to purchase equipment before the revenue generated by that equipment arrives. For a landscaping company buying mowers, trailers or other equipment ahead of its peak season, financing should therefore be evaluated partly on how repayment fits the business's seasonal cash flow.

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How to prepare before applying

Preparing the right financial and equipment information before you apply makes it easier to compare realistic financing options.

BDC notes that equipment lenders commonly ask for the equipment quote as well as company information, financial statements and projections. For most comparisons, it helps to have the equipment quote or purchase agreement, details on the make, model, age and condition if it is used, recent business bank statements, revenue history, existing financing obligations, the available down payment and, for larger requests, financial statements or projections.

Revenue-based providers may require a different set of documents. 2M7 currently asks applicants to have their last three months of bank statements, photo identification and a void cheque available. Check 2M7 qualification details

The most important comparison is not simply the weekly or monthly payment. Look at the amount received, total amount repaid, financing term, interest rate or fixed cost, fees, collateral requirements, any personal guarantee, early-repayment provisions, whether payments are fixed or variable, and who owns or controls the equipment during the financing period. For a broader checklist, see questions to ask a business funder.

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How 2M7 funding works for equipment

2M7 Financial Solutions is a Canadian direct funder that provides merchant cash advances businesses can use to buy, upgrade or repair equipment. 2M7 is not an equipment lender and does not structure its product as a loan.

To meet 2M7's current minimum qualification criteria, the business must be located in Canada, have operated for at least three months, generate at least $15,000 per month in revenue and have no open bankruptcies. Credit is considered, but 2M7 states that it looks at the broader picture, including monthly business revenue, rather than relying exclusively on credit history. Business funding with bad credit

  1. Apply and speak with a 2M7 representative. Most approved applications receive a decision within one business day.
  2. Review the cost before signing. 2M7 uses a fixed cost of capital rather than charging interest, and discloses that cost before the agreement is signed.
  3. Receive the funds. For approved applications, funds typically reach the business within 24 hours of approval.
  4. Choose the applicable payment structure. 2M7 offers fixed payments and a Flex option that adjusts with sales for businesses processing daily debit and credit transactions.

For more detail on how the product works, see 2M7's merchant cash advance guide.

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Frequently asked questions

Can I get equipment financing with bad credit in Canada?

Yes. Canadian businesses with bad credit may still have several equipment financing options, including vendor financing, leasing, specialist equipment financing, government-backed financing and revenue-based funding. The options available will depend on your credit profile, business revenue, operating history and the equipment being purchased.

How does equipment financing work?

Traditional equipment financing provides funds to purchase an asset and usually uses that equipment as security for the financing. BDC notes that repayment periods are generally matched to the useful life of the equipment.

How do I get equipment financing?

Start by getting an equipment quote and gathering your business and financial information. Then compare providers based on eligibility, total cost, repayment structure, collateral and the amount of the purchase each provider will finance.

What is equipment lease financing?

Equipment leasing allows your business to use equipment for a set period without purchasing it outright at the beginning. Depending on the lease, you may be able to return the equipment, renew the agreement or buy the equipment at the end.

How long can equipment be financed?

Equipment financing terms generally depend on the useful life of the asset and the provider's underwriting criteria. BDC currently offers equipment-loan repayment periods of up to 12 years for qualifying borrowers.

Can I finance used equipment?

Yes. Used equipment can be financeable, although the age, condition and resale value of the equipment can affect eligibility. If conventional asset financing is not suitable, revenue-based funding may provide another way to fund the purchase because it does not rely on the equipment itself as the basis of the advance.

Can a startup get equipment financing?

It depends on the provider and how long the business has been generating revenue. BDC currently lists at least 12 months of revenue generation among the general requirements for its equipment loan. 2M7 requires at least three months in business and at least $15,000 in monthly revenue.

Is a merchant cash advance a loan?

No. A merchant cash advance is an advance against future business revenue rather than a conventional loan. 2M7 charges a fixed cost of capital disclosed before signing rather than interest.

Does a merchant cash advance cost more than equipment financing?

Usually, yes. A merchant cash advance will generally cost more than secured equipment financing. The tradeoff is that revenue-based funding can offer faster access to capital, different credit criteria and, in 2M7's case, no collateral requirement.

Does bad credit automatically disqualify me from 2M7 funding?

No. Bad credit does not automatically disqualify a business from 2M7 funding. 2M7 says it considers credit but also evaluates monthly revenue and the broader performance of the business.

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Choosing the right equipment financing option

The right financing structure should match the equipment, the economics of the purchase and the financial position of the business.

For expensive equipment with a long useful life, start by comparing conventional equipment financing, leasing, BDC and CSBFP-backed financing. For used equipment, repairs or time-sensitive purchases where conventional asset financing is unavailable or impractical, revenue-based funding may be worth including in the comparison.

The key is to compare total cost, repayment structure, collateral and timing, not simply whether the business can get approved.

If revenue-based funding is one of the options you are considering, a 2M7 funding specialist can explain the cost and payment structure for your specific equipment purchase before you decide.

Check if I qualify

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