ClickCease

5 Ways To Market Your Small Business On A Budget

5 Ways To Market Your Small Business On A Budget

19
Aug 2021
12
May 2026

Marketing is one of the aspects of your business that takes a lot of your revenue. Business owners are sort of blackmailed into spending too much cash just because they have to outweigh their competitors and sort of 'steal' customers away from them. That's how the world of business works. However, a small business is already short on funds, and they can't pour that much money into marketing without affecting operational costs. If you find yourself in a situation where you need to up your marketing game but don't have the funds to do so, you're at just the right place. Here are five things you need to know about marketing small businesses on a budget.

1.   Stay Active on Social Media

Social media is one of the best forms of marketing that you have, and it's totally free. A lot of businesses look at social media as a tool just for outreach. It's a lot more than a way just to communicate with your audience. Social media provides your business with access to millions of people all over the world. The best part is that it doesn't matter what kind of business you have. You'll find tons of customers through social media.

2.   Focus on Loyal Customers

Finding new customers is something that every business has to do to survive. You have to scale your business to grow substantially, and that can only happen when you have new customers. However, in an effort to obtain them, companies often overlook their current loyal customers. We consider that a huge opportunity being missed. You can offer rewards, dedicated customer support, and discounts to ensure that these people stay interested.

3.   Think of Local Communities

Many businesses can take advantage of their local communities for growth and brand recognition. The best part is that you can advertise your business at some charity events, major gatherings, fairs, etc.

4.   Reward Programs

Your current customers can be a gateway to obtaining brand-new clients as well. Reward programs are an amazing incentive that encourages people to recommend your company or service to their friends and family. Word of mouth drives an average of $6 trillion in revenue for businesses globally. That's more than enough incentive you need to start a rewards program.

5.   Merchant Cash Advance

If you're planning to ramp up your marketing efforts but don't necessarily have the budget on-hand to make it happen, there are many financial organizations in the market that provide merchant cash advances. These MCAs are a lot different as compared to standard business loans. Instead of having to pay the money back in a lump sum, you’ll be returning the money through a percentage of your profits.

Closing Thoughts

Marketing does work, especially when it's carried out effectively and with consistency. Many will argue that it's one of the most profitable and, if you can’t seem to get your marketing done on a budget, 2M7 financial solutions is here to help you. We offer merchant cash advance to businesses in Canada. So, if you need some extra cash to fund your marketing campaigns, give us a call today to learn more.

How to qualify for funding

Your business is located

IN CANADA

You’ve been operating at least

3 MONTHS

Your revenue is at least

$15,000/MONTH

And you have no open bankruptcies
YES, YES, AND YES - approve me for funding

Related articles

May 18, 2026
May 18, 2026

What Lenders Look For Before Approving Small Business Funding in Canada

If you have ever sat across from a bank representative, filled out a stack of forms, and walked away empty-handed, you are not alone. Securing small business funding in Canada has become genuinely harder over the past few years. Interest rates have climbed, underwriting standards tightened, and many business owners who would have been approved without question five years ago are now facing rejection letters. That reality is frustrating, and it deserves to be named plainly before we talk about what you can actually do about it.

The good news is that understanding exactly what lenders evaluate changes the entire game. Whether you are pursuing a traditional bank loan, a Merchant Cash Advance, or another form of fast business funding, the criteria lenders use to assess your application are knowable. Here is what goes on behind the scenes.

Credit History vs. Business Health: What Actually Matters More

Personal credit scores get a lot of attention, and they do matter. But for most small business owners seeking funding outside the Big 5 banks, they are rarely the deciding factor. Alternative lenders are far more focused on the operational health of your business than they are on a three-digit number pulled from your credit bureau file.

The reason is simple: a lender who advances capital against your future revenue wants to know whether that revenue is real, consistent, and growing. A credit score tells them about your past borrowing behaviour. Bank statements tell them whether your business can actually repay what it borrows.

That said, a damaged personal credit history can still complicate your application, particularly when it comes to interest rates and loan structures. If you are worried that your credit history might disqualify you, you can read more about how to get a business loan with a bad credit score to see what other options are available.

The Big 5 Banks vs. Alternative Lenders: Understanding the Friction

Canada's major chartered banks operate under regulatory frameworks that require them to be conservative. Their approval processes are designed for businesses with established revenue, years of audited financials, strong personal credit, and collateral. For many small business owners, especially those in their first few years of operation, those requirements create a wall that is genuinely difficult to climb.

Alternative lenders exist precisely because that wall has left a large segment of the Canadian small business market underserved. Products like Merchant Cash Advances, revenue-based financing, and short-term small business loans were built for businesses that have real cash flow but do not fit a bank's rigid profile. The approval timelines are shorter, the documentation requirements are more practical, and the underwriting process is designed to assess your actual business rather than compare you to an institutional checklist.

This does not mean alternative lending is without scrutiny. Reputable alternative lenders still evaluate your application carefully. But the criteria they use tend to be more relevant to where your business actually is today.

Essential Documentation: What to Have Ready

One of the genuine advantages of working with an alternative lender like 2M7 over a traditional bank is how straightforward the documentation requirements actually are. While a bank might ask for years of audited financials, business plans, and tax returns, getting approved for a Merchant Cash Advance requires just three things:

  • Three months of business bank statements
  • A photo ID
  • A void cheque

That is it. The bank statements give lenders a clear picture of your cash flow, the frequency and consistency of deposits, your average balances, and how existing obligations are being managed. The ID and void cheque handle identity verification and ensure funds are deposited directly into the right account. 

Being organized still matters. Having these three documents ready before you apply signals that you run your business with intention, and it keeps the process moving quickly. Approvals can happen in as little as a few hours, with funds deposited within 24 hours of approval. If you want to put your best foot forward before applying, we've put together some effective strategies to help boost your business cash flow.

How Industry Risk Shapes Your Application

Not all businesses are treated equally by underwriters, and that is worth understanding before you apply. Lenders build risk models that factor in historical default rates by sector. Some industries are considered higher risk, not because of anything specific about your business, but because of how that category has performed across thousands of loans.

Restaurants, retail, and construction businesses, for example, often carry more scrutiny than professional services or healthcare businesses. Seasonal businesses face questions about cash flow stability. Newly regulated industries, or those with volatile margins, may trigger additional review.

This does not mean lenders in these sectors cannot get funded. It means the strength of your cash flow documentation, your time in business, and your repayment history need to work harder. Knowing which box your business falls into before you apply lets you structure your application in a way that addresses those concerns proactively. Regardless of your industry, the key is showing the stability of your operations.

Collateral: How It Works in the Canadian Landscape

Collateral requirements vary considerably between lenders. Traditional bank loans often require tangible assets like real property, equipment, or inventory as security. For many small business owners, that requirement alone is enough to end the conversation before it starts.

For 2M7, our Merchant Cash Advance requires no collateral. You are not asked to put your property, personal assets, or business equipment on the line. Funding is extended based on your business's revenue and performance, full stop.

At 2M7, we prioritize transparency and clarity. That means you will know your complete cost of capital before you sign, with no hidden fees or surprises down the line. If you have questions about how any part of the agreement works, we are always happy to walk you through it.

Ready to See What You Qualify For?

The application process does not need to feel like a black box. 2M7 works with Canadian small business owners every day to find funding structures that fit their actual situation, not just the profile a bank wants to see.

If you would like to talk through your options without any obligation, reach out to us directly. We will take the time to understand your business and connect you with a funding solution that makes sense.

Get Approved Today

Read more
December 11, 2018
May 12, 2026

6 Characteristics of Innovative and Successful Leaders

There are all types of leaders. Some leaders are more hands-on – they teach and pass on lessons in a direct manner. Others like to lead by example, showing others with their actions rather than words. Although top merchant leaders Canada may take different approaches to leadership, there are underlying characteristics that help them to bring the most out of their staff and have continued success. The most successful leaders share the following initiatives below:

Inspire Others

A successful leaders are able to inspire those they work with, getting them to believe in their vision and have confidence in the plan and strategy for the future.

Honest and Transparent

People need to have trust in their leaders. Transparency, honesty and the ability to follow through are excellent qualities for the leader of a department or team.

Don’t Back Down from a Challenge

When you are in charge of a group of people or overseeing a project, a leader should be able to face challenges and solve problems efficiently.

Motivate Their Team

Respected leaders create a vision and are able to motivate others into wanting to achieve the same goals. Teams that are aligned and working together with a true purpose tend to have long-lasting success.

Drive Results

No matter how they choose to get their message across, a leader has to drive results. Great leaders have a high level of perseverance and aren’t satisfied until they have got the job done.

Effectively Communicate

Whether it’s one-on-one meetings, emails, phone calls, or video chats, leaders make the time to communicate with their team. Having a two-way line of communication is vital to keeping everyone on the same page and motivated.Even the world’s best leaders need help making decisions and need to speak to experts for advice on their business. If you have questions about getting funding or about how merchant cash advances can help your small to medium-sized business, we can help.

Read more
December 20, 2019
May 12, 2026

Securing Your Business: 5 Practices to Secure Your Business Online

Almost three quarters of business leaders say they aren’t prepared for a cyberattack. As breaches become more common, business owners and IT experts must protect their businesses. These five best practices make securing your business online easier.

1. Educate Your Employees


One of the best things that helps securing your business online is to train and educate your employees. With the right training, they’ll be able to use the right security techniques.

2. Stay Up to Date


Another important step you can take towards online security is updating your software. Software developers are always testing and patching potential problems. These patches and updates help keep your business more secure.

3. Firewalls Secure Your Business


A firewall protects your internal networks from outside threats. If you let employees bring their own devices, these security measures are even more important.

4. Limit Access to Your Network


Another important step is limiting who has access to the Internet through your networks.Secure access by creating accounts and monitoring privileges. If you have a public network, be sure to change the password regularly. That way, cybercriminals can’t gain access through hijacked devices that have stored login information.

5. Invest in Website Security


The last step to creating online security for your business is to secure your website. Invest in an SSL certificate. Make sure you’re compliant with standards such as those for the payment cards industry.If you’re not sure what security measures you can take, ask your host. Online security isn’t just your responsibility. The partners you work with should also take steps to protect your information and your business.If you require quick access to cash to support your business online – a merchant cash advance is the fastest and easiest way of getting the necessary funds. Talk to us to discover options on how we can help you secure and grow your business.

Read more