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5 Ways To Market Your Small Business On A Budget

5 Ways To Market Your Small Business On A Budget

19
Aug 2021
12
May 2026

Marketing is one of the aspects of your business that takes a lot of your revenue. Business owners are sort of blackmailed into spending too much cash just because they have to outweigh their competitors and sort of 'steal' customers away from them. That's how the world of business works. However, a small business is already short on funds, and they can't pour that much money into marketing without affecting operational costs. If you find yourself in a situation where you need to up your marketing game but don't have the funds to do so, you're at just the right place. Here are five things you need to know about marketing small businesses on a budget.

1.   Stay Active on Social Media

Social media is one of the best forms of marketing that you have, and it's totally free. A lot of businesses look at social media as a tool just for outreach. It's a lot more than a way just to communicate with your audience. Social media provides your business with access to millions of people all over the world. The best part is that it doesn't matter what kind of business you have. You'll find tons of customers through social media.

2.   Focus on Loyal Customers

Finding new customers is something that every business has to do to survive. You have to scale your business to grow substantially, and that can only happen when you have new customers. However, in an effort to obtain them, companies often overlook their current loyal customers. We consider that a huge opportunity being missed. You can offer rewards, dedicated customer support, and discounts to ensure that these people stay interested.

3.   Think of Local Communities

Many businesses can take advantage of their local communities for growth and brand recognition. The best part is that you can advertise your business at some charity events, major gatherings, fairs, etc.

4.   Reward Programs

Your current customers can be a gateway to obtaining brand-new clients as well. Reward programs are an amazing incentive that encourages people to recommend your company or service to their friends and family. Word of mouth drives an average of $6 trillion in revenue for businesses globally. That's more than enough incentive you need to start a rewards program.

5.   Merchant Cash Advance

If you're planning to ramp up your marketing efforts but don't necessarily have the budget on-hand to make it happen, there are many financial organizations in the market that provide merchant cash advances. These MCAs are a lot different as compared to standard business loans. Instead of having to pay the money back in a lump sum, you’ll be returning the money through a percentage of your profits.

Closing Thoughts

Marketing does work, especially when it's carried out effectively and with consistency. Many will argue that it's one of the most profitable and, if you can’t seem to get your marketing done on a budget, 2M7 financial solutions is here to help you. We offer merchant cash advance to businesses in Canada. So, if you need some extra cash to fund your marketing campaigns, give us a call today to learn more.

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June 29, 2018
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The Future of the MCA Industry

Today’s small businesses don’t need to rely on big banks for financing options. Over the past decade, there has been a rise in alternative MCA Industry that make it easier and faster for startups and small businesses to find the cash they need when they need it.When business owners consider applying for a merchant cash advance (MCA), it is usually because they are in need of cash flow immediately, have poor credit, or haven’t had success with traditional loan applications. MCAs give business owners flexibility as funds can come through to their bank accounts within days and the transaction requires no personal guarantee. This is because MCAs are not considered loans, so there is no need to put up collateral to receive an advance.Merchant cash providers are strictly offering an immediate cash infusion for a portion of a business’s future earnings through repayment plans or a percentage of upcoming credit card transactions. As credit card use has expanded, this type of lending has become increasingly popular with businesses whose sales often come via card, not cash.As the MCA industry continues to grow, what will the future of MCA lending look like?

Collaboration with Commercial Banks

The success and growth of the merchant cash advance industry have led commercial banks to reevaluate their lending requirements to become more competitive with MCA providers. While banks must maintain strict lending standards, they may begin to partner or collaborate with MCA industry leaders like investors, advisors, or partners.Commercial banks are noticing the simplicity and necessity of offering small businesses quick and easy financing but may not be able to provide it themselves. By working with an MCA provider, they can give their clients additional options that have been vetted by the bank.

Changes in Oversight

One of the main differences between merchant cash advances and other more traditional forms of funding is that MCAs are exempt from state and federal oversight. This means MCA providers with poor reputations can go unchecked and there are no set standards in place for interest rates or procedural best practices.With the recent boom of the MCA industry, it may be necessary for an increase in oversight to help clamp down on lenders who are mistreating clients or to set standards for this growing sector. This would help protect small businesses, as well as lend credibility to those MCA providers that are doing the best work for their clients.

Additional Offerings

Some MCA providers are beginning to diversify their offerings to compete with new financing options offered by prominent names like PayPal and Square. This means some MCA providers may consider offering more traditional loans, lines of credit, and cheaper rates than their larger competitors.In addition, since small businesses are beginning to have more and more confidence in the MCA process, the interest of venture capitalists and other investors has grown. This might mean the creation of new technology and credit score models that may disrupt how financing has previously been regulated.

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June 16, 2026
June 16, 2026

When Is the Right Time to Scale Your Business?

Scaling feels like the reward you've been working toward. More customers, more revenue, more proof that what you built actually works. But if you've ever stood at the edge of a real growth opportunity and felt a knot in your stomach instead of pure excitement, you're in good company. That tension is not a character flaw. It's the reasonable response of someone who understands that growth costs money before it makes money.

In the current Canadian economic climate, that tension is sharper than ever. The Bank of Canada's key interest rate has shifted multiple times in recent years, and with it, the cost of capital for Canadian businesses. . Supply chains have reminded everyone how quickly operational stability can erode. And yet, demand for goods and services keeps pressing forward. If customers are lining up and you're struggling to keep pace, the question isn't whether to scale. It's whether you're positioned to do it without destabilizing what you've already built.

Clear Signs Your Business Is Ready to Scale

Growth readiness is a specific condition, not just a feeling of momentum. There's a meaningful difference between a business that's having a good month and one that has structurally outgrown its current capacity.

The clearest signal is sustained, predictable demand. Not a spike. Not a strong quarter that could be an outlier. Consistent, repeating customer behavior that your current operations genuinely cannot absorb. If you're turning away work, running out of inventory before the sales cycle closes, or watching your team stretch thin week after week, that's not a temporary crunch. That's the shape of a business that needs more infrastructure.

Other indicators worth taking seriously: your revenue has been stable for at least two to three consecutive quarters, your margins have held up under current volume, and you have a clear picture of where the additional demand would come from after you expand. A retailer who knows their peak seasons and can project inventory needs six months out is in a fundamentally different position than one hoping for a strong run.

For businesses in trucking, the signal is often visible in load acceptance rates and dispatch capacity. If you're consistently declining loads because the fleet can't absorb them, the case for expansion is already written in the data. For retail operators dealing with stockouts during key periods, the problem and the solution are both sitting in your inventory reports.

The Cash Flow Catalyst: Why Business Health Trumps Credit History

Here's where a lot of Canadian business owners hit a wall, or think they will. Scaling requires significant upfront capital. You need to hire before the revenue from those new hires arrives. You need inventory before the sales come in. You need equipment, space, or fleet capacity before the additional contracts are signed. Growth is front-loaded by nature.

Traditional credit evaluation was never designed for this reality. The Government of Canada defines a credit score as a measure of your borrowing history, not the current health of your business. It tells a lender what you did with credit in the past, not whether your business is generating consistent, growing revenue right now.

Alternative lenders approach this differently. They look at your actual bank statements, your revenue trends, and the overall health of your cash flow as the primary signals of creditworthiness. A business generating $30,000 a month in steady, recurring revenue tells a much more relevant story than a credit score that dipped during a difficult period two years ago. When your business is the evidence, the evaluation process looks at what actually matters.

Navigating Growth Funding: The Big 5 Banks vs. Alternative Lenders

Canada's major chartered banks are conservative by design. Their underwriting frameworks require years of audited financials, strong personal credit, collateral, and approval timelines that routinely run several weeks. For a business navigating a time-sensitive growth window, those timelines are the problem. An opportunity to lock in a major contract, secure a lease on the right commercial space, or purchase equipment at a favorable price doesn't wait for a bank's committee review.

This is where a Merchant Cash Advance changes the conversation. Rather than borrowing against assets or credit history, you're accessing capital against your future revenue, with repayment structured as a percentage of daily sales. When business is strong, the advance pays down faster. When things slow, repayment adjusts accordingly. There's no fixed monthly obligation sitting on your books demanding the same number regardless of conditions.

For businesses that need fast business funding to act on a real opportunity, the difference in approval timelines alone can be decisive. Alternative lenders with a clear view of your cash flow can make decisions in hours, not weeks.

Overcoming Credit Anxiety While Growing

A lot of business owners carry a quiet fear into funding conversations: the worry that a past credit blemish will shut the door before it opens. A period of difficulty, a personal financial event, or even just a lean year in the business can leave marks on a credit report that feel permanent.

Alternative underwriting doesn't ignore your credit history entirely, but it also doesn't let it override a compelling current picture. If your business has been generating consistent monthly revenue, if your bank statements show regular deposits and managed obligations, and if you've been operating for at least a few months with real transaction history, there is a path forward. The weight shifts from what happened to you in the past to what your business is doing right now.

If credit anxiety has been keeping you from exploring your options, you can learn more about how Canadian small business owners navigate funding with imperfect credit histories without starting from zero.

Preparing Your Scale-Up Toolkit: Essential Documentation

When you're ready to have a funding conversation, being organized signals that you run your business with intention, and it keeps the process moving. For a Merchant Cash Advance, the documentation requirements are deliberately straightforward:

  • Three to six months of business bank statements
  • A government-issued photo ID
  • A void cheque for direct deposit

That's the core of it. Your bank statements do the heavy lifting, showing lenders your revenue volume, deposit consistency, average balances, and how existing obligations are being managed. Unlike small business loans through traditional institutions, there's no requirement for a formal business plan, years of audited financials, or personal collateral.

Industry risk and the nature of your business model will factor into the conversation, which is worth knowing in advance. Seasonal businesses or those in higher-volatility sectors may face additional questions around cash flow stability. Having a clear, honest picture of your revenue patterns and a straightforward explanation of how you plan to deploy the capital will address most of those concerns before they become objections.

Ready to Map Out Your Next Move?

Scaling is not a decision you should make in a moment of anxiety, but it's also not one you should keep deferring because the financing picture feels unclear. If your business has consistent demand, steady revenue, and a specific plan for what growth would actually look like, the conversation is worth having.

The 2M7 team works with Canadian small business owners at exactly this stage: past survival mode, looking at real opportunity, and trying to find a funding structure that fits how their business actually operates. Reach out directly and let's talk through what your scaling plan could look like.

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March 1, 2021
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How to get your credit card back on track

Looking to get a loan? Perhaps you would like to lease an apartment? If you have issues with your credit card, getting these types of approvals can be an issue. However, there are a number of ways that you can get your credit back on track. Here are five steps that you can take to help improve your credit.

1) Cut up your old credit cards and only use one for emergencies

One of the biggest reasons why people have issues with their credit is due to the overuse of credit cards. Therefore, if you have a number of credit cards in your wallet, it's time to get rid of most of them. Try to have only one credit card in your wallet.With that one credit card, be careful how you use it. You should not use that credit card for regular purchases. Instead, you should reserve it for emergency spending. This will cut down on your credit card limits which can boost your credit score.

2) Pay with cash as much as you can

Now that you are cutting down on your credit card, you should start paying with cash. This will allow you to only spend the money that you have. The last thing that you want to do is spend money that you don’t have. By only using cash for regular purchases, you can be sure to maintain your budget.If you don’t feel comfortable with holding cash in your wallet or purse, then consider using a debit card.

3) Deal with high-interest rate debt first

Interest rates can be a killer when it comes to your finances. Be sure to pay off your high-interest rate debts first. This will help pare down the overall money that you owe. Typically, you high-interest rate debt will come from credit cards or payday loans.When you pay down a high-interest rate loan, be sure that you avoid any sort of high-interest rate loans or credit cards in the future. This will lower your chances of getting into any debt trouble.

4) Start an automated bill payment plan

Paying your bills on time will go a long way to boosting your credit. One of the best ways to pay your bills on time is to simply set up automatic payments. Most banks offer an automatic payment plan that will handle your bill payment duties.

5) Monitor your credit score

It’s a good idea to monitor your credit score on a daily basis. You can check your credit score for free on CreditKarma.com. Also, you are entitled to one free credit report from the two major credit reporting agencies:

Getting your credit card under control

We believe that low a credit score shouldn’t stop you from growing your business. That is why 2M7 Financial Solutions offers merchant cash advance for small and medium-sized businesses regardless of their credit score. Our team is ready to help your business get the funding it needs. Contact us today.

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