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Essential Steps to Become a Successful Small Business

Essential Steps to Become a Successful Small Business

Essential Steps to Become a Successful Small Business
7
Sep 2019
27
Jul 2026

Around 50 percent of businesses will close their doors before their 10th anniversary. Rates of survival are different depending on the industry you’re in. Every successful small business takes some essential steps. If you want to drive success for your business, follow these tips.

Focus on Your Clients

No business can survive and thrive without customers. By focusing on your customers, you’ll deliver great service and delight them every time. Over time, this means better relationships with your clients. In turn, they’ll buy more and they’ll tell their friends about your business.

Make Marketing a Priority

Nobody can work with your business if they don’t know you exist. That’s why marketing efforts are so vital to small businesses. Invest in a marketing plan and get the word out. Ask your customers to give you a review, or use social media to promote your brand.

Hire the Right People

Working with the right team is another essential step for any small business owner to take. If your people are dedicated and passionate, they’re ready to help your business grow. They’ll also be able to deliver better products and services to your customers. A team that’s ready to go the extra mile is one that’s headed for success.

Use Technology to Grow

Whether it’s a mobile app or a new cloud server, the right technology can help your business grow. Successful small businesses use programs and devices that help them delight customers.The technology could help you cut costs and deliver faster service to your clients.

Find the Right Funding Options

Hiring an employee, buying the right technology, and implementing a marketing plan all cost money. Successful small business owners leverage alternative financing like small business loans or MCA to make it all possible.Discover more about merchant cash advances and other alternative funding options. One of them could provide your business with the funds you need to thrive in 2019.

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December 11, 2018
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6 Characteristics of Innovative and Successful Leaders

There are all types of leaders. Some leaders are more hands-on – they teach and pass on lessons in a direct manner. Others like to lead by example, showing others with their actions rather than words. Although top merchant leaders Canada may take different approaches to leadership, there are underlying characteristics that help them to bring the most out of their staff and have continued success. The most successful leaders share the following initiatives below:

Inspire Others

A successful leaders are able to inspire those they work with, getting them to believe in their vision and have confidence in the plan and strategy for the future.

Honest and Transparent

People need to have trust in their leaders. Transparency, honesty and the ability to follow through are excellent qualities for the leader of a department or team.

Don’t Back Down from a Challenge

When you are in charge of a group of people or overseeing a project, a leader should be able to face challenges and solve problems efficiently.

Motivate Their Team

Respected leaders create a vision and are able to motivate others into wanting to achieve the same goals. Teams that are aligned and working together with a true purpose tend to have long-lasting success.

Drive Results

No matter how they choose to get their message across, a leader has to drive results. Great leaders have a high level of perseverance and aren’t satisfied until they have got the job done.

Effectively Communicate

Whether it’s one-on-one meetings, emails, phone calls, or video chats, leaders make the time to communicate with their team. Having a two-way line of communication is vital to keeping everyone on the same page and motivated.Even the world’s best leaders need help making decisions and need to speak to experts for advice on their business. If you have questions about getting funding or about how merchant cash advances can help your small to medium-sized business, we can help.

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June 16, 2026
July 26, 2026

When Is the Right Time to Scale Your Business?

Scaling feels like the reward you've been working toward. More customers, more revenue, more proof that what you built actually works. But if you've ever stood at the edge of a real growth opportunity and felt a knot in your stomach instead of pure excitement, you're in good company. That tension is not a character flaw. It's the reasonable response of someone who understands that growth costs money before it makes money.

In the current Canadian economic climate, that tension is sharper than ever. The Bank of Canada's key interest rate has shifted multiple times in recent years, and with it, the cost of capital for Canadian businesses. . Supply chains have reminded everyone how quickly operational stability can erode. And yet, demand for goods and services keeps pressing forward. If customers are lining up and you're struggling to keep pace, the question isn't whether to scale. It's whether you're positioned to do it without destabilizing what you've already built.

Clear Signs Your Business Is Ready to Scale

Growth readiness is a specific condition, not just a feeling of momentum. There's a meaningful difference between a business that's having a good month and one that has structurally outgrown its current capacity.

The clearest signal is sustained, predictable demand. Not a spike. Not a strong quarter that could be an outlier. Consistent, repeating customer behavior that your current operations genuinely cannot absorb. If you're turning away work, running out of inventory before the sales cycle closes, or watching your team stretch thin week after week, that's not a temporary crunch. That's the shape of a business that needs more infrastructure.

Other indicators worth taking seriously: your revenue has been stable for at least two to three consecutive quarters, your margins have held up under current volume, and you have a clear picture of where the additional demand would come from after you expand. A retailer who knows their peak seasons and can project inventory needs six months out is in a fundamentally different position than one hoping for a strong run.

For businesses in trucking, the signal is often visible in load acceptance rates and dispatch capacity. If you're consistently declining loads because the fleet can't absorb them, the case for expansion is already written in the data. For retail operators dealing with stockouts during key periods, the problem and the solution are both sitting in your inventory reports.

The Cash Flow Catalyst: Why Business Health Trumps Credit History

Here's where a lot of Canadian business owners hit a wall, or think they will. Scaling requires significant upfront capital. You need to hire before the revenue from those new hires arrives. You need inventory before the sales come in. You need equipment, space, or fleet capacity before the additional contracts are signed. Growth is front-loaded by nature.

Traditional credit evaluation was never designed for this reality. The Government of Canada defines a credit score as a measure of your borrowing history, not the current health of your business. It tells a lender what you did with credit in the past, not whether your business is generating consistent, growing revenue right now.

Alternative lenders approach this differently. They look at your actual bank statements, your revenue trends, and the overall health of your cash flow as the primary signals of creditworthiness. A business generating $30,000 a month in steady, recurring revenue tells a much more relevant story than a credit score that dipped during a difficult period two years ago. When your business is the evidence, the evaluation process looks at what actually matters.

Navigating Growth Funding: The Big 5 Banks vs. Alternative Lenders

Canada's major chartered banks are conservative by design. Their underwriting frameworks require years of audited financials, strong personal credit, collateral, and approval timelines that routinely run several weeks. For a business navigating a time-sensitive growth window, those timelines are the problem. An opportunity to lock in a major contract, secure a lease on the right commercial space, or purchase equipment at a favorable price doesn't wait for a bank's committee review.

This is where a Merchant Cash Advance changes the conversation. Rather than borrowing against assets or credit history, you're accessing capital against your future revenue, with repayment structured as a percentage of daily sales. When business is strong, the advance pays down faster. When things slow, repayment adjusts accordingly. There's no fixed monthly obligation sitting on your books demanding the same number regardless of conditions.

For businesses that need fast business funding to act on a real opportunity, the difference in approval timelines alone can be decisive. Alternative lenders with a clear view of your cash flow can make decisions in hours, not weeks.

Overcoming Credit Anxiety While Growing

A lot of business owners carry a quiet fear into funding conversations: the worry that a past credit blemish will shut the door before it opens. A period of difficulty, a personal financial event, or even just a lean year in the business can leave marks on a credit report that feel permanent.

Alternative underwriting doesn't ignore your credit history entirely, but it also doesn't let it override a compelling current picture. If your business has been generating consistent monthly revenue, if your bank statements show regular deposits and managed obligations, and if you've been operating for at least a few months with real transaction history, there is a path forward. The weight shifts from what happened to you in the past to what your business is doing right now.

If credit anxiety has been keeping you from exploring your options, you can learn more about how Canadian small business owners navigate funding with imperfect credit histories without starting from zero.

Preparing Your Scale-Up Toolkit: Essential Documentation

When you're ready to have a funding conversation, being organized signals that you run your business with intention, and it keeps the process moving. For a Merchant Cash Advance, the documentation requirements are deliberately straightforward:

  • Three to six months of business bank statements
  • A government-issued photo ID
  • A void cheque for direct deposit

That's the core of it. Your bank statements do the heavy lifting, showing lenders your revenue volume, deposit consistency, average balances, and how existing obligations are being managed. Unlike small business loans through traditional institutions, there's no requirement for a formal business plan, years of audited financials, or personal collateral.

Industry risk and the nature of your business model will factor into the conversation, which is worth knowing in advance. Seasonal businesses or those in higher-volatility sectors may face additional questions around cash flow stability. Having a clear, honest picture of your revenue patterns and a straightforward explanation of how you plan to deploy the capital will address most of those concerns before they become objections.

Ready to Map Out Your Next Move?

Scaling is not a decision you should make in a moment of anxiety, but it's also not one you should keep deferring because the financing picture feels unclear. If your business has consistent demand, steady revenue, and a specific plan for what growth would actually look like, the conversation is worth having.

The 2M7 team works with Canadian small business owners at exactly this stage: past survival mode, looking at real opportunity, and trying to find a funding structure that fits how their business actually operates. Reach out directly and let's talk through what your scaling plan could look like.

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January 26, 2023
July 27, 2026

2M7 Featured in CanadianSME Magazine: “Ways to Secure Funding for Your Small Business”

2M7 Financial Solutions is honoured to be featured in this month’s CanadianSME Small Business Magazine, with an interview highlighting small business financing advice from 2M7’s CEO, Avi Bernstein. From his insights on the state of the lending landscape, to his expertise on the challenges facing small businesses today – Avi provides insider advice on alternative lending options that can help small businesses secure the funding they need to operate and grow their business.

In the interview, CEO Avi Bernstein discusses the many factors that traditional lenders use to evaluate whether a business qualifies for a loan, and why this digital credit score algorithm method of evaluating businesses, is increasingly resulting in small businesses being denied funding from lenders such as banks and credit unions.“

Rapid shifts in new technologies, increased competition, and the state of the economy have led to an increased need for financing, but it is becoming increasingly more difficult from small businesses to access funding from traditional lenders,” said Avi, when asked about the challenges that small businesses face when it comes to securing funding. “Most small businesses need loans to bridge the gaps during uncertain times such as these, but small business owners continuously struggle to secure working capital.”

For over a decade, 2M7 has been dedicated to leveraging its expertise in the Canadian lending landscape to help as many small businesses as possible to get access to the working capital they need. This dedication has led to the development of a proprietary algorithm which uses a unique approach to evaluate risk and determine credit worthiness – enabling 2M7 to fund businesses that might not otherwise qualify for a traditional loan.

Furthermore, the 2M7 team strives to provide an alternative lending solution that better meets the needs of small Canadian businesses than traditional loans. With minimal requirements and simple terms, 2M7 has designed a straight-forward borrowing option that essentially provides small business owners with a cash advance that is deposited directly into their bank account within 24-48 hours, to use immediately within their business as they see fit.2M7 Financial Solutions continues to be at the forefront of the innovative technologies and processes that are transforming the Canadian financial industry in order to help grow the small businesses that are the backbone of our economy. As the industry continues to evolve, the 2M7 team is committed to continuously improving its flexible funding solutions and working closely with small business owners to better meet their changing needs.

To read the full interview, click here to open page 37 of this month’s digital edition of CanadianSME Small Business Magazine.

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