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Essential Steps to Become a Successful Small Business

Essential Steps to Become a Successful Small Business

Essential Steps to Become a Successful Small Business
7
Sep 2019
27
Jul 2026

Around 50 percent of businesses will close their doors before their 10th anniversary. Rates of survival are different depending on the industry you’re in. Every successful small business takes some essential steps. If you want to drive success for your business, follow these tips.

Focus on Your Clients

No business can survive and thrive without customers. By focusing on your customers, you’ll deliver great service and delight them every time. Over time, this means better relationships with your clients. In turn, they’ll buy more and they’ll tell their friends about your business.

Make Marketing a Priority

Nobody can work with your business if they don’t know you exist. That’s why marketing efforts are so vital to small businesses. Invest in a marketing plan and get the word out. Ask your customers to give you a review, or use social media to promote your brand.

Hire the Right People

Working with the right team is another essential step for any small business owner to take. If your people are dedicated and passionate, they’re ready to help your business grow. They’ll also be able to deliver better products and services to your customers. A team that’s ready to go the extra mile is one that’s headed for success.

Use Technology to Grow

Whether it’s a mobile app or a new cloud server, the right technology can help your business grow. Successful small businesses use programs and devices that help them delight customers.The technology could help you cut costs and deliver faster service to your clients.

Find the Right Funding Options

Hiring an employee, buying the right technology, and implementing a marketing plan all cost money. Successful small business owners leverage alternative financing like small business loans or MCA to make it all possible.Discover more about merchant cash advances and other alternative funding options. One of them could provide your business with the funds you need to thrive in 2019.

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July 29, 2026
July 29, 2026

Need Funding Fast? Here Are Your Real Options in Canada

Something breaks. A supplier demands early payment. A slow quarter hits harder than expected. Suddenly you need capital, and you need it in days, not weeks. This is the moment most small business owners discover how few real options they thought they had versus how many actually exist.

The bank is usually the first call. It's often the wrong one, at least when speed matters. Traditional lenders move slowly by design. The paperwork is extensive, the underwriting takes time, and approval is far from guaranteed. According to ISED Canada's Small Business Credit Condition Trends report, 66% of small businesses that sought debt financing in 2024 were required to pledge collateral, up sharply from 46% the year before. If you're running lean, that requirement alone can close the door.

So what are the actual options? Here's a clear-eyed look at what's available, what each one is suited for, and what you should know before you commit.

Term Loans and Lines of Credit

These are the products most people picture when they think of small business loans, and they still make sense in the right context. A term loan gives you a lump sum repaid over a fixed period. A line of credit gives you a revolving facility you draw on as needed. Both are offered through banks, credit unions, and some alternative lenders.

The tradeoff is time. If your relationship with your bank is strong and your finances are clean, this route can work. But if you're newer, have uneven revenue, or need money in the next week or two, this is almost certainly not going to move fast enough. Approval timelines at major Canadian banks typically run weeks, sometimes longer if additional documentation is requested.

For businesses that qualify, though, these products carry the lowest cost of capital. Worth pursuing if you have the runway to wait.

Merchant Cash Advances

A merchant cash advance works differently from a loan. A lender advances you a lump sum, and repayment comes as a fixed percentage of your daily or weekly sales. There's no fixed monthly payment you have to hit regardless of how business is going. When sales are strong, you pay back faster. When things slow down, so do the repayments.

This makes it particularly well-suited for businesses with consistent transaction volume: retail stores, restaurants, service businesses, anyone running cards through a POS system regularly. Approval is based primarily on revenue history rather than credit score, and funding can happen in as little as 24 to 48 hours. That's the reason so many business owners reach for this when they need fast business funding and traditional lenders aren't moving quickly enough.

The cost is higher than a conventional loan. That's the honest trade-off for speed and flexibility. Used strategically, for a short-term gap or a time-sensitive opportunity, the math can work clearly in your favour.

Industry-Specific Financing

Some industries carry a structural cash flow problem that has nothing to do with how well the business is run. In construction projects, you're often financing a job before the client pays for it. Deposits don't always cover materials, draws come late, and payroll doesn't pause while you wait on an invoice. In trucking companies, costs hit before revenue almost every time. Fuel, maintenance, insurance: it's all out the door before a load settles.

The point isn't that these businesses are harder to finance. It's that their cash flow pattern is different, and a lender who understands that will structure things accordingly. If you've been turned down before, it may be less about your business and more about who you were talking to.

Government Programs

The Canada Small Business Financing Program (CSBFP) is worth knowing about, even if it doesn't solve an urgent funding need. The federal government partners with private lenders to back loans for eligible small businesses, which reduces the lender's risk and can make approval more accessible for businesses that sit slightly outside traditional lending comfort zones.

The CSBFP is designed primarily for asset-backed purposes: equipment, leasehold improvements, real property. It's not a fast product, and it's not intended for working capital gaps. But if you're planning ahead and need financing for a specific business asset, it's a legitimate and lower-cost option to explore.

Statistics Canada's Canadian Survey on Business Conditions found that roughly 12% of Canadian businesses reported not having the cash or liquid assets required to operate over the next three months. That's a meaningful number of businesses in a genuinely tight position, and government programs alone aren't going to move fast enough for most of them.

What to Do When Your Credit Isn't Perfect

A lot of business owners assume that a bruised credit profile rules them out entirely. It doesn't. The alternative lending space evaluates businesses on a wider set of criteria: revenue consistency, time in business, industry, and transaction volume all factor in alongside credit history.

Credit problems are more common than most people admit. An unexpected personal event, a difficult quarter, a deferred tax payment that got away from you: these things happen. They don't have to permanently close the door on financing. More options exist than most people realize, and knowing what they are before you're in a crisis is half the battle.

Matching the Tool to the Problem

The most common mistake in business financing isn't choosing the wrong product. It's not knowing the options well enough to choose at all. Most business owners have a vague awareness that bank loans exist and a vague sense that everything else is expensive. The reality is more nuanced.

Speed, flexibility, cost, and eligibility all sit on a spectrum. A merchant cash advance costs more than a term loan but closes in 48 hours. Industry-specific products are better structured for your actual cash flow cycle than a generic line of credit. Bad credit doesn't mean no options; it means different ones.

If you're trying to sort out what makes sense for your business, 2M7.ca is happy to walk you through it. 

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June 26, 2026
July 27, 2026

What’s the Difference between MCA and Business Loan?

Merchant Cash Advance vs. Business Loan: Which One Is Right for Your Business?

Most Canadian small business owners will need outside capital at some point. The question is rarely whether to get it, but which type actually makes sense for where the business is right now.

The Traditional Route: Business Loans 

A business loan gives you a fixed amount of capital repaid in monthly installments over an agreed term. The schedule is set from day one and you always know exactly what you owe, which makes it a solid fit for longer-term investments with predictable returns.

Canada also has a government-backed option worth knowing about. Canada's Small Business Financing Program, administered by ISED, partners with banks and credit unions to make loans available to businesses that might not otherwise qualify for conventional financing. In 2024-25, the program supported over 6,400 loans totalling close to $1.9 billion.

The tradeoff is access. Banks want clean financials, strong credit, and often collateral. For many small business owners, those requirements are the whole problem.

How a Merchant Cash Advance Is Different

A merchant cash advance advances you a lump sum against your future revenue. Repayment comes as a fixed percentage of your daily or weekly sales, drawn automatically until the balance is paid off. Slow week, less comes out. Strong week, you pay it down faster.

The cost is structured through a factor rate rather than an interest rate, making an MCA a higher-cost product than a bank loan in most cases. What it offers in return is speed, flexibility, and a qualification process built around your sales history rather than your credit score. Businesses turned down by banks due to credit history or limited operating time often qualify here, and funding can land in your account within a day or two.

Picking the Right Tool

A business loan makes sense when you have the credentials to qualify, the investment is long-term, and you have time for the application process. A merchant cash advance makes sense when you need capital fast, your revenue is the stronger part of your financial picture, or you need repayment that moves with your business. This holds true across industries whether you are in retail, restaurants, construction and trades, or trucking. The right product depends less on what you do and more on what you need the money for and how fast you need it.

If you want a straight conversation about which option fits your situation, feel free to reach out to us.

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April 13, 2023
August 11, 2026

The Small Business Owner's Guide to Business Loans in Canada

There is a wide array of services available to businesses in Canada seeking to bolster their cash liquidity. This article will explore some of the most popular options, as well as their best use cases. These financial solutions typically include a combination of bank loans, government business grants, factoring, cash advances, payday loans, and microloans.

Businesses can utilize these financial options to optimize growth, gain liquidity, bridge emergency situations, or capitalize on opportunities.

Let's delve into our options:

1. Traditional bank loans

This is the most conventional form of financing that small businesses can utilize to obtain. Typically, these loans are secured by collateral, and may offer lower interest rates, making them an appealing choice for businesses with strong credit. However, small and medium-sized businesses adhering to conservatism and GAAP principles might have lower perceived financial strength, which can make obtaining traditional financing more challenging, especially if the bank relies on financial statements as part of its due diligence process. This can be particularly problematic for new startups and businesses without a significant financial track record. Furthermore, liquidity provided might be limited if a business is relatively new or experiencing volatility, even with collateral in place.

2. Factoring

Factoring enables businesses to sell their accounts receivable (invoices) to a third-party (a factoring company) at a discount. The factoring company then acts as the agent to collect payments from the invoice customer, providing the business with liquidity (cash) based on a certain percentage of the invoice amount. Factoring can significantly improve cash flow for small and medium-sized businesses by offering liquidity and quick access to funds. It is also helpful that the factoring company will be the one taking care of ensuring invoices are paid, freeing up valuable resources for small businesses.

3. Government business grants

The Canadian government provides an array of business grants designed to help small businesses flourish. These grants typically target specific industries or business activities, such as clean technology, innovation, workforce development, and international trade, among others. A considerable number of grants currently emphasize research, development, and exporting. The application process for these grants can be intricate, requiring well-prepared grant proposals that effectively communicate the business's objectives, anticipated outcomes, and potential impact. This process is often competitive, as numerous businesses vie for the limited funding available. Newer businesses or those without prior grant writing experience may find this process daunting, and may benefit from seeking professional grant writing assistance or collaborating with experienced partners in their industry. Despite the challenges, securing a government grant can be a game-changer for small businesses, providing essential funding without the burden of repayment, and fostering growth, innovation, and competitiveness in the marketplace.

4. Payday loans or Microloans

Payday loans and microloans are small, short-term loans that are typically utilized to address unexpected expenses or navigate temporary cash flow gaps. While these loans may not be suitable for long-term financing needs due to their relatively higher interest rates and fees, they play a vital role in providing financial support during emergencies. By offering quick access to funds, payday loans and microloans help businesses remain afloat and operational during challenging times, allowing them to successfully weather temporary cash flow issues that are anticipated to improve in the near future. This targeted financial assistance can be a lifeline for businesses, enabling them to maintain stability and continue serving their customers as they work towards recovery and growth.

5. Merchant Cash Advance

A cash advance, particularly in the form of a Merchant Cash Advance (MCA), is an innovative financing solution that provides businesses with a lump sum of cash in exchange for a percentage of their future sales (typically credit card sales). Cash advances and MCAs can be exceptional financing options for businesses that need funds swiftly or require increased liquidity to seize opportunities that demand prompt. One of the key advantages of this financing option is its speed and flexibility. Cash advances can be processed more quickly than traditional loans, often within a matter of days, allowing businesses to address their financial needs without delay. Additionally, repayment terms are tailored to the business's sales volume, making it a more manageable solution for businesses with fluctuating revenues. MCAs are particularly valuable for new businesses and small enterprises that may face challenges in obtaining traditional bank loans due to a lack of financial history, inadequate financial book strength, or a dearth of collateral. By offering an alternative financing avenue, cash advances empower these businesses to overcome financial barriers and pursue their growth objectives. Ultimately, the various financing options available to Canadian businesses each have their own strengths and specific use cases. Traditional bank loans can be attractive for businesses with strong credit, while CEBA loans offer interest-free financing for those affected by the COVID-19 pandemic. Factoring provides immediate liquidity to businesses with outstanding invoices, and government grants can support targeted industries and activities. Payday loans or microloans can assist in managing short-term cash flow gaps. And cash advances offer rapid access to funds for businesses lacking financial history or collateral. The choice of financing option will depend on the unique needs and circumstances of each business. By understanding the advantages and limitations of each option, businesses can make informed decisions about the most suitable financing solution to support their growth, liquidity, and success.

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