Which Industries Benefit the Most from Merchant Cash Advance?

Around 50 percent of businesses will close their doors before their 10th anniversary. Rates of survival are different depending on the industry you’re in. Every successful small business takes some essential steps. If you want to drive success for your business, follow these tips.

Focus on Your Clients

No business can survive and thrive without customers. By focusing on your customers, you’ll deliver great service and delight them every time. Over time, this means better relationships with your clients. In turn, they’ll buy more and they’ll tell their friends about your business.

Make Marketing a Priority

Nobody can work with your business if they don’t know you exist. That’s why marketing efforts are so vital to small businesses. Invest in a marketing plan and get the word out. Ask your customers to give you a review, or use social media to promote your brand.

Hire the Right People

Working with the right team is another essential step for any small business owner to take. If your people are dedicated and passionate, they’re ready to help your business grow. They’ll also be able to deliver better products and services to your customers. A team that’s ready to go the extra mile is one that’s headed for success.

Use Technology to Grow

Whether it’s a mobile app or a new cloud server, the right technology can help your business grow. Successful small businesses use programs and devices that help them delight customers.The technology could help you cut costs and deliver faster service to your clients.

Find the Right Funding Options

Hiring an employee, buying the right technology, and implementing a marketing plan all cost money. Successful small business owners leverage alternative financing like small business loans or MCA to make it all possible.Discover more about merchant cash advances and other alternative funding options. One of them could provide your business with the funds you need to thrive in 2019.

Cash flow is the kind of problem that feels personal. You know your business is generating revenue. You know invoices are out. And yet the bank account tells a story that doesn't match the one in your head.

This is one of the most common situations Canadian small business owners find themselves in, and it has nothing to do with whether the business is viable. It has to do with timing. Money moves out before it moves back in, and in the gap between those two things, businesses that are technically profitable can still feel like they're barely keeping pace.

The good news: this is a solvable problem. Here's what actually works.

1. Stop Waiting to Invoice

The fastest way to tighten your cash cycle is to close the gap between when work is done and when the invoice goes out. Many business owners batch invoices at the end of the month out of habit. That habit costs you weeks of float every billing cycle.

Send the invoice the day the job is done, the product ships, or the milestone is reached. Most accounting software (QuickBooks, FreshBooks, Wave) lets you automate this. If you're still sending invoices manually, that's worth fixing too, but start with the timing.

While you're at it, look at your payment terms. Net-30 is standard, but it's a convention rather than a requirement. Many businesses successfully shift to Net-15 or even Net-7 for certain clients. Some add a small early payment discount of 1–2% to make faster payment genuinely attractive. Over the course of a year, shortening your average days outstanding has a real impact on how much cash you have available at any given time.

2. Get Serious About Receivables

Sending the invoice is step one. Collecting on it is the step most businesses handle inconsistently.

Pull your accounts receivable aging report. If you don't know where to find it, it's in your accounting software, which shows every outstanding invoice sorted by how long it's been unpaid. According to a Stripe analysis of 250,000 invoices, an invoice that remains unpaid past 90 days has only an 18% chance of being collected. Anything past 45 days deserves a phone call, not another email. Anything past 60 is a cash flow problem, not just an administrative one.

A few things that help:

• Follow up within 3 days of an invoice going past due, not 30
• Accept multiple payment methods, because the easier you make it to pay, the faster people pay
• For clients with consistently slow payment patterns, consider requiring a deposit before work starts
• For large project-based work, build milestone payments into the contract so you're not waiting until completion to see money

None of this is aggressive. It's running your business like the cash matters, because it does.

3. Negotiate Your Payables Without Burning Relationships

Most business owners put more energy into speeding up what comes in than managing what goes out. Both sides of the equation matter.

Talk to your suppliers. If you have a solid payment history with them, many will extend your terms from Net-30 to Net-45 or Net-60 without much pushback. That extension alone can give you meaningful breathing room when you're waiting on a large receivable. Some suppliers also offer a discount for early payment. That discount is worth taking when you have cash and worth skipping when you don't.

The same principle applies to equipment and asset purchases. Outright purchases wipe cash immediately. Leasing or financing that equipment spreads the cost over time and preserves working capital for things that are harder to finance, like payroll, inventory, and operating costs that don't come with payment terms attached.

This isn't about avoiding payment. It's about aligning when money goes out with when money comes in.

4. Know Your Cash Cycle, Not Just Your Profit Margin

Your income statement tells you whether your business model is working. Your cash flow statement tells you whether your business will survive long enough to prove it.

As QuickBooks Canada notes, without proper cash flow management, even profitable businesses can face serious obstacles. The two statements can tell completely opposite stories at the same time because revenue is recorded when it's earned, not when it's collected. If you invoiced $80,000 last month on Net-60 terms, that $80,000 does not exist as cash yet.

Understanding your cash conversion cycle, which is how long it actually takes from the first dollar spent to getting paid, gives you the visibility to plan ahead. A retailer buying inventory before a peak season, a contractor fronting materials before a draw payment, a service business billing at month-end and chasing payment for 45 days: each of these has a predictable cycle. Once you know yours, you can anticipate the gaps instead of reacting to them.

A 13-week cash forecast sounds like something only larger companies bother with. It isn't. Even a rough projection of what's coming in and going out over the next quarter gives you enough lead time to act before a shortfall becomes a crisis.

5. Use Working Capital as a Tool, Not a Last Resort

Here's a shift in thinking that changes how a lot of business owners operate: external capital isn't only for emergencies. For businesses where the cash cycle is structurally long, where spending always precedes earning, a working capital facility is a sign of clarity rather than distress.

The business owners who handle cash flow best tend to have financing in place before they need it. Not because they're struggling, but because they know a real opportunity won't wait for a bank's approval timeline.

For Canadian small businesses that don't meet the documentation requirements of the Big 5 banks, or simply can't wait weeks for an answer, a Merchant Cash Advance works differently. Rather than borrowing against credit history or collateral, you're accessing capital against your future revenue. Repayment comes as a percentage of daily sales, so it flexes with how your business is actually performing. Strong month? It pays down faster. Slow stretch? The repayment eases automatically.

At 2M7, the approval process is built around your current business performance: your bank statements, your revenue trends, your cash flow. Not a credit score from two years ago. Businesses operating for at least 3 months with at least $15,000 per month in revenue can apply with just three documents (bank statements, a photo ID, and a void cheque), and can be approved within 24 hours with funds deposited the same day. If you want to understand what that might look like for your situation, the conversation starts here.

The Real Problem Isn't Cash. It's Timing.

Most cash flow problems aren't evidence that something is broken. They're evidence of a gap between when you earn and when you collect. It's one of the oldest tensions in business, and every business owner confronts it eventually.

The ones who handle it best aren't necessarily the ones with the most cash on hand. They're the ones who understand the cycle, manage it deliberately, and know what tools are available when the gap needs bridging.

If you're working through a cash flow challenge right now, or you want to get ahead of one before peak season hits, 2M7 works with Canadian small business owners at exactly this stage.

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With COVID-19 being active throughout the year, e-commerce is generating more money than it ever has. Most of the physical means of buying and selling have been run out of business. Therefore, having an online presence has become more important than ever before. With that said, it’s safe to say that investment to update your website will be the best use of your money in 2021. It serves as the face of your business. Your website aims to earn your customer’s respect, as it helps them develop their first impression. Whether you trade-in footwear or have a grocery store that delivers, you would want to address several errors in your site, proving to be a profitable investment.

Long Term Investment

On average, a good website lasts for about three years. A well-made website with good optimizations and regular content updates can provide business that will exceed your expectations. In some cases, minor upgrades every now and then may last you more than three years. Spending money to milk those three years out of the site is a good idea because of the high ROI. You’re spending more upfront, but you’ll earn back tenfold in profit throughout the site’s lifetime.

Stay Up to Date

Website trends are changing rapidly. Just think about what websites are right now and what they were a year ago. These days, companies are focusing on minimalism and subtle color schemes. Two decades ago, the business made websites with flashing colors to attract the user’s attention. It doesn’t matter how good of a service you provide. If your website isn’t up to date, you’re not going to make a sale.

Outshine Competitors

Regardless of what service you’re offering, there’s always going to be one guy or one company that’s better at it than you are. So, when you just can’t outshine your competitors with your product, you can best them in other places. For instance, maybe your rival’s websites take 15 seconds to load. You could get the upper hand by halving those loading times. This would give your customers a much better experience with your website. Hence, even if your product is slightly inferior, your website makes up for it by outshining your competitors.

Maximize Security

If you’re ever used an antivirus software, you’ll notice that these applications receive updates almost every day. It may seem like developers are constantly updating their apps, but that is not the case. Instead, they’re trying to keep up with all the new and improved forms of malicious malware that people are constantly putting out on the internet. If you made your website five years ago, it’s optimized to the security threats present then. However, it doesn’t necessarily mean that the site is safe from some of the modern digital threats we’re facing today. By updating your website, you’re not just protecting your own data, but your client’s data as well.

Closing Thoughts

Updating your website can be a pretty expensive ordeal. Between hiring a web developer and paying server hosting fees, you can expect to sometimes pay bills ranging up to several thousands of dollars. To ensure you have the right resources to update your site, you can get some assistance from 2M7 Financial Solutions. We’re a company that offers merchant cash advances to business that need it. MCA means that you will only have to return a certain amount of your sales each month. If you need a company that can cover your website updating costs, get in touch with 2M7, and we’ll help you out.