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A big part of business is focusing on profit margins and productivity, but keeping a business operating healthily gets a bit more complicated than that. One of the concepts you can’t afford to neglect is working capital. Working capital is a necessary data point for any business, and while sometimes it’s taking a bit more time to understand, it is absolutely crucial for maintaining a healthy balance sheet and operating effectively. We’re going to go over what working capital is, why it’s important, and some of its uses in the business world. Let’s get started.

What is Working Capital?

Working capital is essentially what you have left after taking out all the money you need to pay the bills. Think of it like you would in your personal life with a normal job. You get paid, you add up all your household bills and debts, set that money aside to take care of those necessary expenses, and you can work with whatever you have left. If needed, you also have assets you can leverage such as your savings, valuables, and other things that can help beyond the cash you have on hand. In more professional terms, this is everything you have, assets and cash on hand, minus the liabilities you have such as credit card debt, the bills necessary to keep the business running, payable taxes, and more. How you determine your overall working capital is by adding up your assets and financial resources and subtracting the total amount required to pay your expenses. We’ll keep it easy with solid numbers, but your actual calculation will likely be slightly more complicated. Let’s say you add up your assets and have $100,000 in value. After you add up your liabilities, you calculate that you have $50,000 to pay in total. $100,000 minus $50,000 is $50,000. That's your working capital.

Why is Working Capital Important?

Working capital is important in two main ways. At a first glance, it seems as if having as much of it available as possible, but that’s not quite accurate. Let’s go over both ways it can go and why balance is important.

What is Negative Working Capital, and Why it is Important?

This is the primary concern most business owners are going to have, and it’s certainly one that is most immediately noticeable. Negative working capital is when you use the formula we provided earlier, and you don’t have enough to cover your liabilities. That means you don’t have enough to pay your bills, essentially. If you don’t have the capital available to pay off your liabilities, you certainly can’t commit to any sort of growth, and the immediate future of your business doesn’t look promising, either. There are solutions to this that we will talk about later, but this is the worst-case scenario in a lot of situations.

What is Positive Capital, and Why it is Important?

Positive working capital is the opposite of negative working capital. It’s when you do have some resources left over to work with. For example, if you were the average homeowner working a normal job, you’d have some money left over after paying bills. Not all of it is “take home money”. Some of it has to go into savings in case you plan something big, like a major family trip abroad. The same concept goes for positive capital in business. That doesn’t mean that having it in extreme excess is optimal, though. In fact, it can mean that you’re making poor business decisions. If you regularly have way more working capital than expected, it typically means that you’re not taking advantage of growth opportunities, low debt situations, and other crucial parts of the business world. In the long term, this can mean that your business growth stagnant and that excess will start to decline eventually. It can also mean that you’re not providing reasonable upkeep for your business, which has major consequences, or it can mean that you’ve failed to account for various liabilities and your results are false; which is a major accounting error. In the vast majority of situations, you want to have your growth goals in mind, and you want enough to facilitate those goals. It’s also “working” capital. So, make sure it’s working for you.

How to Increase Working Capital for Higher Growth Potential?

Whether your business has a negative working capital amount, or you simply have larger growth goals you want to accomplish, increasing your working capital is usually going to be attractive. As long as you’re actually using it. Doing that can be difficult, but there are some key data points to target and strategies to use. Primarily, you’ll have two core options: You can increase the number of assets you have to offset your liabilities, or you can get rid of some liabilities such as debts that are close to being paid off.

Increasing Working Capital Assets:

Increasing your working capital assets is going to focus on improving your margins. The larger your margin is, the more working capital you’ll have left over assuming you don’t increase your liabilities. This is essentially the same as telling you to "earn more money”, which isn’t very constructive if money is the problem in the first place. If you’re already generating positive working capital, focusing some of those resources on short-term growth that helps with your margins is a strategy you can use. However, that’s a problem if you’re in the negative since you don't have anything to work with. For example, let’s say you have positive working capital, but you don’t have enough to focus on your goals. You might not be financially capable right now. Instead, pump some of that into marketing a big sale, increasing your inventory in high-demand areas, and similar things to earn more working capital. That’s where a working capital loan comes in, and we’ll get to that shortly.

Decreasing Liabilities to Gain Working Capital:

The other way to earn more working capital is to get rid of liabilities where possible. If there is debt that can be paid off in the short term, paying that off frees up a little more to go toward working capital amounts. If you can lower your tax liability, that’s another way to keep a bit more of your margin. It can also be possible to delay purchases. While growth is the ultimate goal, if you’re struggling to maintain a healthy balance sheet, delaying purchases until you can generate more working capital to accommodate them is crucial. For example, let’s pretend you’re a restaurant. You’re moving around $50,000, but after you pay your vendors, staff, and landlord, you’re only keeping $10,000, and that’s your networking capital. If you can consolidate some of this cost, for example automate ordering process and reduce waiter’s team, you can lower the liability cost and generate more profits. Again, this is something that a working capital loan can help with if liability removal strategies aren’t working or aren’t feasible.

What is a Working Capital Loan?

Alright, we’ve talked about a variety of issues that can pop up with working capital and damage your ability to grow, but now it’s time to start talking about real solutions. There are a lot of situations where you just don’t have any room to work with. You can’t boost your assets, because you don’t have capital, and you can’t remove any liabilities, because they’re all long-term, non-negotiable, and absolutely required. So, how do you get over that speed bump? Primarily, you can get a working capital loan. A working capital loan is a loan used to overcome cash flow problems; but it’s not just used in negative circumstances. Any business owner can benefit from one at a certain point, and it can be a positive experience. Here are some of the ways it’s used.

1. Funding Growth Goals

Sometimes, you’ll have growth goals, and you’ll have positive working capital, but you just don’t have enough funds. In that circumstance, you can use a working capital loan to get that extra bit of funding you need in the short term. For example, let’s say it’s the perfect time to open a new location, but you’re $20,000 short on the overall costs. A working capital loan can help. Of course, the payments will become liabilities later. So, it’s best to be in a relatively healthy position when using a loan for this purpose.

2. Overcoming Financial Speed Bumps

Every business will experience a speed bump in its financial growth at some point. Take COVID-19 for example. Nearly every business went from doing great to suddenly seeing a drop in assets for one reason or another. A working capital loan can help overcome those bumps. If you go into the negative slightly, you can get a working capital loan that helps you remove smaller liabilities and invest in ways to build up non-depreciating assets to grow your margins. There are strategies involved in using a working capital loan this way, but one can save a business and keep it above water in such situations. It’s a lot like when you accidentally spend too much of your check as an average person, and your car payment is coming up. You don’t want to lose your car. So, you get a personal loan to cover it until you’re in a better situation.

3. Waiting on Invoice Payments

In an ideal world, all customers would pay on time, and you’d know exactly when funds were going to arrive. Unfortunately, that’s not how it works. Sometimes, you’ll technically have plenty of working capital on the horizon, but invoices just aren’t getting paid on time. A working capital loan can work like an advance on those invoices to make sure you’re still able to make moves while you wait.

4. Taking Advantage of Opportunities

Sometimes, you’ll be presented with opportunities you don’t want to pass up. For example, maybe you rely heavily on a supplier’s hardware for one of the products you manufacture. For a limited time, they’re offering half-off on bulk shipments of that hardware. That can allow for tremendous savings in the future and a lot of potential for growth. However, you might not have the ability to fund it without throwing your balance sheet off balance. This is another situation where a working capital loan can be the little edge you need to come out on top. Its fast, gets the job done, and keeps you from missing such fruitful opportunities.

Understanding the Working Capital Cycle

Beyond noticing problems with your working capital and finding solutions, you’re also going to want to look at the working capital cycle. This will help you predict when you’re going to have certain assets available, and that allows you to plan for them efficiently. The working capital cycle is the time it takes for your assets to become cash that can pay off your liabilities. For instance, think about the customer invoices for a subscription service. You know that 1000 customers are set to pay their invoice on the 30th. That means that, while you have those accounts as assets, they aren’t realized yet. You don’t actually have the money. The time between now and those payments clearing is your working capital cycle. After the 30th, you would be able to pay your liabilities in this scenario. As such, you want to streamline your working capital cycle as much as possible to ensure everything is moving quickly and efficiently. The best way to do this is to ensure that your customer payments are covering your liabilities. Since waiting for accounts to clear usually takes the longest, ensuring that they pay the liabilities off allows your other assets to simply keep growing and building up more working capital.

The Risk of Certain Working Capital Assets

You’ve probably put together a decent understanding of what working capital assets are at this point. If not, the basics are your customer invoices, inventory, cash, and pre-paid debts. One of those is somewhat volatile, and you shouldn’t aim to build much of your working capital on it. That’s your inventory. Your inventory can be a risky asset. It can become obsolete, depreciate in value, and dramatically impact your working capital amount without any chance of turning into cash. Take fidget spinners for example. During the craze, everyone stocked up on them. That was almost guaranteed cash flow. However, when the trend stopped, that inventory became largely useless. Anyone with too much inventory consisting of that product saw their cash flow tank. This can happen with anything. So, it’s important to understand that risk, diversify assets, and have a solid plan to use your inventory; not just stockpile it for perceived working capital. Think of all the people who bought into Beanie Babies in the 90s, and then think of what happened a few years later when no one cared. The Beanie Babies represent your inventory, and no one caring represents your entire inventory devaluing like crazy. You don’t want things sitting around unless they are guaranteed to be necessary for the future.

The Three Types of Working Capital and How to Differentiate

Finally, there are three types of working capital, and while they all generally work the same way, you will need to differentiate between them.

1. Net Working Capital

This is all the working capital you have at your disposal, and it’s the general number that you’re going to want to keep tabs on.

2. Temporary Working Capital

This is your working capital amount in temporary situations. Think of things such as the speed bumps we talked about earlier, or maybe even expected boosts such as holiday sales. Since the causes for the fluctuations are temporary, you have to work that into your understanding of your working capital during that time period.

3. Permanent Working Capital

The name of this one is misleading. It’s not the amount you’re guaranteed to have all the time. It’s the amount you absolutely need to make it. If you make less, your business’s health starts dropping, and you either fix it or lose it. This is the bottom line of what you need to barely get by, and you want to calculate it regularly since your liabilities and assets will change regularly.

Get a Working Capital Loan with 2M7 Financial Solutions

If you’ve gone through this brief guide and realized you could really use a working capital loan to help your business for any reason, contact us to start the process. We specialize in advanced loans that can help your business seize opportunities, fix temporary problems, and continue operating in a healthy state.

As you seek out new financial solutions for your business, you’re wondering about merchant cash advances. What is an MCA, and what can it do for your small business?As it turns out, a merchant cash advance has serious benefits for small businesses. Check out these advantages, and you might be convinced that an MCA is the right move for you.

Funding Based on Your Future, Not Your Past

One of the biggest benefits of a merchant cash advance is that your future is more important than your past. With a traditional bank loan, you must provide your business’s past income and revenue. They’ll also want to see the business’s credit score and maybe your personal credit score.A merchant cash advance, however, is extended on the basis of anticipated future sales. The lender examines your past credit card and debit card sales to make an estimate about what you’ll earn in the future. They offer the advance based on what you’re likely to bring in.That’s great news for small businesses without a lot of history under their belt. Plus, since it’s forward-looking, it takes into consideration that your business is growing. That’s much better than a traditional loan that looks at your past and doesn’t consider your future needs.

You Can Use It for What You Need

A merchant cash advance offers more flexibility to a small business. Some traditional loans will earmark your funds for particular business uses. An equipment loan, for example, needs to be used to buy equipment. A payroll loan must fund payroll.An MCA can be applied to either of these expenses. Since the funds aren’t earmarked, you could use the MCA to help with payroll. Then you could take any leftover funds and put them towards that equipment.You can even use the MCA to help with day-to-day operations. Need petty cash? The MCA’s funds could stock it up. What about keeping the lights on? The MCA could help you with the electricity bill too.This gives small business owners greater freedom and flexibility than other traditional loan products.

A Merchant Cash Advance Offers More Payment Flexibility

Perhaps the biggest benefit is that the MCA gives small businesses more flexibility when repaying the advance.With a traditional loan, you’ll have a set monthly payment. If you experience a poor sales month, then you might only be able to make a partial payment. You might default on the loan or require another loan to pay it back.The MCA is different. The lender takes a percentage of your actual credit card sales as payment. When you have a good month, you can pay your MCA back faster. If you hit rough waters, then the payment decreases accordingly. You don’t need to worry about defaulting on the payments.

Discover the Benefits of an MCA for Your Business

These benefits can make a merchant cash advance the right choice for many businesses, but they’re especially helpful for small business owners.Ready to see what an MCA could do for your business? Get in touch with the experts to get the funds you need today.

A Smarter Way for Canadian Small Businesses to Manage Cash Flow

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Running a small business in Canada is one of the most rewarding things a person can do. It is also one of the most financially demanding. You have likely experienced the particular tension of knowing your business is performing well on paper while watching your bank account tell a different story. A major client is 60 days past due. A seasonal lull has arrived ahead of schedule. A supplier is offering a bulk discount that expires before your next revenue cycle closes.

This is the cash gap, and it has nothing to do with how well you run your business. It is simply the reality of operating in an economy built on delayed payments, unpredictable demand, and tight margins. For restaurant owners managing weekend rushes and mid-week lulls, for contractors waiting on draws from general contractors, for retailers carrying seasonal inventory before sales materialize, this gap is not a sign of failure. It is a structural challenge that every business owner eventually confronts.

The question is not whether the gap will appear. The question is what tool you reach for when it does.

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Proactive Capital vs. Reactive Borrowing

There is a meaningful difference between borrowing out of desperation and borrowing as a deliberate business strategy. Most business owners have experienced the former: scrambling to cover payroll, negotiating with suppliers, or dipping into personal savings to keep operations moving. That kind of reactive borrowing is stressful, often expensive, and tends to happen at the worst possible time.

Proactive capital is different. It means having access to funds before the emergency arrives, using financing to take advantage of opportunities rather than to avoid collapse. It might look like purchasing inventory at a bulk discount, hiring a key employee ahead of a growth period, or bridging a gap between two large contracts so your team stays intact and your momentum stays strong.

This is where fast working capital becomes a genuine asset. When a business owner understands their financing options before they need them, they can move quickly and with confidence. They become the kind of operator who says yes to opportunity rather than the kind who watches it pass.

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How a Merchant Cash Advance Actually Works

Most introductions to merchant cash advances cover the basics: a lender provides a lump sum of capital, and repayment comes through a percentage of your daily credit and debit card sales. That structure is accurate, but it undersells one of the most important features of this product.

An MCA functions as a fluctuating safety net. Because repayments are tied directly to your daily sales volume, your payment obligations contract automatically when business slows down. During a quiet January, a restaurant remits less. During a slow construction season, a contractor's burden eases. When volume picks back up, repayments adjust accordingly. There is no fixed monthly payment sitting on your books demanding the same amount whether you had a record week or a difficult one.

This is fundamentally different from a term loan, where a fixed payment comes out regardless of how business is going. For industries with natural revenue cycles, that rigidity can be genuinely dangerous. The flexible structure of merchant cash advances removes that rigidity, replacing it with a repayment rhythm that breathes alongside your business.

The approval process is also designed with the realities of small business in mind. Where a traditional bank will scrutinize years of financial statements, credit scores, and collateral, an MCA provider focuses on your actual sales history. Your revenue tells the story that matters.

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Strategic Use Cases: When an MCA Makes the Most Sense

There are specific situations where a merchant cash advance is clearly the better tool compared to a conventional bank loan. Here are the scenarios where business owners consistently find it valuable:

• Seasonal inventory purchasing, where a retailer needs capital in October to stock for December but won't see revenue for six to eight weeks.
• Emergency equipment repair, when a piece of critical machinery fails and a multi-week bank approval process would mean lost contracts and idle staff.
• Bridging large contract gaps, particularly in construction and trades, where work is completed in one period but payment arrives weeks or months later.
• Capitalizing on a time-sensitive supplier discount that requires immediate payment and delivers significant long-term savings.
• Hiring and onboarding ahead of a known busy season, so the business is staffed and ready rather than scrambling mid-rush.

In each of these cases, speed and flexibility matter more than the cost comparison to a conventional loan. The opportunity cost of waiting is higher than the cost of the capital itself.

How Industry-Specific Businesses Use This Tool

In construction, the cash flow problem is almost universal. Materials need to be purchased, subcontractors need to be paid, and equipment needs to be maintained long before a draw schedule releases the next tranche of project funding. A merchant cash advance bridges that gap without requiring the collateral or credit profile that banks demand. Especially for construction companies, this kind of flexible capital is often the difference between taking on the next contract and turning it down.

In retail and food service, the challenges are different but equally real. Inventory decisions get made months in advance. Staffing ramps up before revenue does. A single slow season can destabilize months of careful planning. Having a capital partner who understands these cycles, and whose product is structured to accommodate them, changes how a business owner approaches their planning.

A Partnership Built for Resilience

2M7 is not simply a transaction. The goal is to function as a genuine partner in the financial health of your business, providing tools that help you maintain stability when the market becomes unpredictable and capture growth when the window opens.

Canadian small businesses deserve access to capital that was actually designed for the way they operate, not the way a spreadsheet imagines they operate. A merchant cash advance, used strategically and with clear intent, can be that tool.

Ready to Close Your Cash Gap?

If you are navigating a cash flow challenge or preparing for a growth opportunity and want to understand what funding might look like for your specific situation, the 2M7 team is ready to have that conversation. Reach out directly and speak with someone who understands the pressures you are managing.

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